APA (7th ed.) Citation

Bruhn, M., & Georgi, D. 1. (2006). Services marketing: Managing the service value chain (1. publ.). Prentice Hall Financial Times.

Chicago Style (17th ed.) Citation

Bruhn, Manfred, and Dominik 197X- Georgi. Services Marketing: Managing the Service Value Chain. 1. publ. Harlow [u.a.]: Prentice Hall Financial Times, 2006.

MLA (9th ed.) Citation

Bruhn, Manfred, and Dominik 197X- Georgi. Services Marketing: Managing the Service Value Chain. 1. publ. Prentice Hall Financial Times, 2006.