Major problems in American business history: documents and essays
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Sprache: | English |
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Boston, Mass.
Houghton Mifflin
[2006]
Belmont, CA Wadsworth Cengage Learning [2006] |
Schriftenreihe: | Major problems in American history series
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | xix, 521 Seiten Illustrationen, Diagramme |
ISBN: | 0618044264 9780618044269 |
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Datensatz im Suchindex
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adam_text | Contents
Preface
xv
CHAPTER
1
Business and Us
Page
1
ESSAYS
Philip B. Scranton
·
Why Study Business History?
3
Alfred D. Chandler, Jr.
·
What Is a Firm?
11
Mary A. Yeager
·
Considering Businesswomen
18
David
Vogel ·
Do Business and Government Get Along?
23
Christine Meisner Rosen and Christopher
С
Sellers
·
Business and the Environment
28
FURTHER READING
35
CHAPTER
2
Capitalism in Early America
Page
36
DOCUMENTS
1.
Benjamin Franklin Coaches an Ambitious Tradesman,
1748 38
2.
John Woolman s Christian Conscience Impels Him to Leave Retailing,
1756 39
3.
Farmers Ask the Rhode Island Assembly to Regulate Commercial Fishing,
1766 40
4.
Iron Masters Petition Rhode Island Lawmakers for Water Rights,
1769 42
5.
Promoter Alexander Cluny Extols Florida s Virtues,
1770 43
6.
Merchant-Planter Henry
Laurens
Reflects on Florida s Challenges,
1766 44
ESSAYS
Edwin J. Perkins
·
The Entrepreneurial Spirit in Colonial America
47
Gary
Kulik
·
Farmers and the Anticommercial Impulse in New England
55
David Hancock
·
Planting East Florida: The Harsh Reality of Mosquito s Bite
Plantation
61
FURTHER READING
67
CHAPTER
3
Merchants and Commercial Networks
in the Atlantic World,
1680-1790
Page
68
1.
Virginia Merchant-Planter William Fitzhugh Describes His Tobacco
Plantation,
1686 71
2.
Boston Merchant Thomas Hancock Launches a Covert Voyage to
Amsterdam,
1742 72
3.
New York Merchant Gerard G.
Beekman
Insures Slave Cargo from Africa,
1749 73
4.
A Hudson s Bay Factor Orders Merchandise for His Indian Customers,
1739 74
5.
Boston Shopkeeper Lewis Deblois Advertises the Latest London Goods,
1757
76
6.
Revolutionary Era Merchants Explain the Causes of Inflation,
1779 77
7.
Tench Coxe Proposes a Chamber of Commerce,
1784 78
8.
Antifederalist George Bryan Attacks the Merchant Junto,
1788 79
9.
A Merchant-Speculator Encourages Europeans to Invest in Western Land,
1788 80
ŁULAJA
Kenneth Morgan
·
British Merchants, the Slave Trade, and the Transatlantic
Economy
82
Ann M. Carlos and Frank D. Lewis
·
Fur Trading on the Frontier: The Hudson s
Bay Company and Indian Consumers
87
Thomas M. Doerflinger
·
Philadelphia Merchants and the Rise of Federalist Power
in the New Nation
93
FURTHER READING
105
CHAPTER
4
Public and Private Interests in the Transition
to Industrialization,
1790-1860
Page
107
DOC
U M E N T S
1.
The Corporation as an Artificial Being,
1809 110
2.
Corporations and Contracts,
1819 110
3.
Corporations and Bankruptcy,
1840 112
4.
The Corporation Becomes an Artificial Citizen,
1844 113
5.
Nathan
Appleton
Explains How Banks Benefit Everyone,
1831 113
6.
William M. Gouge Decries Banks as Corporations,
1833 115
7.
Baltimore Patriot Supports Government Regulation of Telegraphy,
1845 118
g. New York Journal of Commerce Presses for the Privatization of Telegraphy,
1846
119
E_S_Ş_AY_Ş
Naomi R. Lamoreaux
·
The Shape of the Firm: Partnerships and Corporations
120
Cathy
Maison
·
Financial Innovation in the New Nation
Richard R. John
of Telegraphy
FURTHER READING
125
Building the First Information Highway: The Deregulation
131
135
CHAPTER
5
Doing Business in the Slave South,
1800-1860
Page
137
D O C U M E N T S
1. A Georgia Planter Instructs His Overseer,
1832 140
2.
A Carolina Industrialist Explains Why Factories Are Good for the South,
1845 142
3.
Frederick Douglass Remembers the Slave Trade,
1852 144
4.
Louisiana s Slave Laws Simplified,
1853 146
5.
A Virginia Iron Master Hires a Slave Workforce,
1856 147
6.
Senator James Henry Hammond Declares Cotton Is King,
1858 149
ESSAYS
Walter Johnson
·
The Slave Traders of New Orleans
155
Charles B. Dew
·
Running Buffalo Forge: Master, Slaves, and the Overwork
System
159
Drew Gilpin Faust
·
James Henry Hammond and the Plantation as a
Business Enterprise
163
FURTHER READING
170
CHAPTER
6
Inventing American Industry,
1810-1890
Page
172
DOCUMENTS
1.
Industrialist Kirk Boott Chronicles the Great Achievements at Lowell,
1827
174
2.
A Factory Girl Leads a Tour of the Lowell Mills,
1845 176
3.
George S. White, The Moral Influence of Industry,
1836 178
4.
New York Times Discusses the Morrill Tariff and American Industry,
1861
180
5.
Atlantic Monthly Visits
Pittsburg,
the Workshop of the West,
1868 183
6.
Freeman Hunt, The
Ups
and Downs of Business,
1856 186
7.
Andrew Carnegie, How Young Men Can Succeed,
1885 187
8.
Picturing Progress: An Estey Organ Company Advertising Poster, ca.
1890
190
ESSAYS
John
N.
Ingham
Iron Masters
Clash of the Titans: Andrew Carnegie and Pittsburgh s Old
191
Pamela Walker Laird
·
Progress and the Double Meaning of Industry
Sven Beckert ·
New York Business Elites and the Civil War
202
FURTHER READING
207
196
CHAPTER
7
Technology in the Age of Big Business,
1870-1920
Page
208
DOC
U M E N
TS
1.
Technology
Enshrined at the World s Fair,
1876 210
2.
Duplicating Before Xerox: The Rapid Roller Copier,
1897 213
3.
An Office Supply Company Advertises the Globe Routing System,
1897 214
4.
A Vice President at the New York Central Railroad Describes Railroad
Management as a Manly Profession,
1903 215
5.
Male and Female Telegraph Operators Go on Strike,
1907 218
6.
AT&T President Theodore
N.
Vail Celebrates the Bell System,
1909 220
ESSAYS
JoAnne
Yates
·
How the Business World Adopted the Typewriter
223
Steven W. Usselman
·
Mastering Technology, Channeling Change: The Testing
Laboratory at the Pennsylvania Railroad
226
Kenneth J.
bipartito
·
Switchboard Operators or Girl-Free Automation? Gender
Stereotypes and Managerial Choice in the Bell Telephone System
232
FURTHER READING
239
CHAPTER
8
The Age of the Octopus: Business and
the Reform Impulse,
1876-1920
Page
240
DOCUMENTS
1.
Unionized Workers in the Knights of Labor Demand a Fair Share of American
Wealth,
1878 242
2.
Journalist Henry Demarest Lloyd Exposes the Standard Oil Monopoly,
1881
244
3.
Sweatshop Conditions Horrify a Factory Inspector,
1893 247
4.
Industrialist George M. Pullman Explains the Strike at Pullman Palace Car
Works,
1894 248
5.
Sugar King Henry O. Havemeyer Declares the Customs Tariff as the Mother
of All Trusts,
1899 250
6.
President Theodore Roosevelt Advocates Regulation,
1901 251
7.
People s Attorney Louis D.
Brandeis
Lashes Out Against the Money Trust,
1913 253
8.
Goodyear Tire
&
Rubber Company Applies Human Engineering to the
Labor-Capital Problem,
1920 254
ESSAYS
Colleen A. Dunlavy
·
Why Did Some American Businesses Get So Big?
Sanford M. Jacoby
·
Welfare Capitalism at Kodak
264
FURTHER RE
A D I N G
271
258
CHAPTER
9
The Many Faces of
Entrepreneurship
, 1840-1930
Page
272
DOC
UME N
TS
1.
Jewish Immigrant Abraham Kohn Laments His Wanderings as a Peddler,
1842-1843 274
2.
A Credit Agency Monitors Businesses Nationwide, 1850S-1880S
277
3.
A Cleveland Newspaper Heralds the Peoples Drug Company as an
Achievement for the Negro Race,
1906 279
4.
Mrs. M. L. Rayne Highlights Proper Business Ventures for Victorian
Women,
1893 280
5.
Christine Frederick Advises Retailers on Selling to Women,
1920 281
ESSAYS
Jewish Merchants, Creditworthiness, and Business Culture
Rowena
Olegario
284
Angel Kwolek-Folland
·
Women s Businesses, New and Old
FURTHER
R E AD I N G
295
289
CHAPTER
10
Satisfaction Guaranteed? American Business and
the Rise of Consumer Society,
1900-1940
Page
296
DOCUMENTS
1.
John Wanamaker, The Four Cardinal Points of the Department Store,
1911
298
2.
Victor Talking Machine Company Advertises the Victrola,
1913 300
3.
Du
Ponťs
Advertising Director Describes the Impact of World War I,
1918
301
4.
Paul T. Cherington,
Putting American Consumers Under the Microscope,
1924 303
5.
Alfred P. Sloan, Jr., How GM Gets the Facts on Car Buyers and Competes
with Ford,
1927 305
6.
Herbert Hoover Explains How World Trade and Protective Tariffs Ensure
American Prosperity,
1928 308
7.
J. C. Penney, How Chain Stores Benefit Farmers,
1930 311
8.
National Wholesale Grocers Association, Why Chain Stores Threaten the
Nation s Welfare,
1930 312
ESSAYS
André Miliard
·
The International Industry of Recorded Sound
315
Regina
Lee Blaszczyk
·
Marketing
Pyrex
Ovenware
321
Jonathan J. Bean
·
Mass Marketing Meets Main Street: Department Stores, Mail
Order, and the Chain Store Menace
327
FURTHER READING
333
CHAPTER
11
Times of Crisis: From the Stock Market Crash
Through World War II,
1929-1945
Page
334
DOCUMENTS
1.
A Wall Street Broker Remembers
1929 337
2.
NRA s Blue Eagle Displayed in a Restaurant Window,
1934 339
3.
American Liberty League Vigorously Opposes the New Deal,
1936 340
4.
CIO Leader John L. Lewis Issues a Forceful Warning to Industry,
1936
341
5.
GM Managers Work Behind Closed Doors on a Collective Bargaining Policy,
1936 343
6.
Magazine of Wall Street Assesses Corporate Performance for Investors,
1929-1938 346
7.
St. Louis Banker Heads the Defense Plant Corporation,
1940-1944 351
8.
Life Celebrates Henry J. Kaiser and the U.S. Wartime Shipbuilding Program,
1942 352
9.
Mill and Factory Explains How the Aircraft Industry Recruits Women,
1942
355
ESSAYS
Michael A. Bernstein
·
Why the Great Depression Was Great
357
Howell John Harris
·
GM, Chrysler, and Unionization
361
Joel Davidson
·
World War II and the Birth of the Military-Industrial Complex
366
FURTHER READING
371
CHAPTER
12
Postwar Challenges and Opportunities:
The Culture of Affluence and the Cold War,
1945-1980
Page
372
DOCUMENTS
1.
National Association of Manufacturers Outlines a Plan for Postwar
Prosperity,
1944 374
2.
Real Estate Developers Lure Business to the Suburbs,
1948 378
3.
A Concerned Consumer Asks a Big Businessman About the Price of a Nylon
Shirt,
1950 379
4.
U.S. News and World Report Explains What the Baby Boom Means to the
Economy,
1957 382
5.
Fortune Credits Federal Policies for the Explosion of Motels,
1959 384
6.
Senator Hubert H. Humphrey Compares R&D Expenditures at Home and
Abroad,
1962 388
7.
Vietnam War Raises Business Hackles,
1971 389
£
S
SAYS
Lizabeth Cohen
·
From Town Center to Shopping Center: The Reconfiguration of
Marketplaces in Postwar America
393
Bruce J. Schulman
·
Fortress Dixie: Defense Spending and the Rise of the Sunbelt
399
FURTHER READING
407
CHAPTER
13
Business and the Public Interest: Corporate Responsibility
for Environment, Health, and Safety,
1945-2005
Page
408
DOC
UM E N T S
1.
A Prominent
Zoologist Speaks About the Threat of the Modern Economy,
1949 411
2.
Weyerhaeuser Explains the Forest Industry s Practices,
1949 413
3.
Ralph Nader Blames Detroit Carmakers for Automotive Accidents,
1965
414
4.
Alcoa CEO Explains the Public Responsibility of Private Enterprise,
1967
417
5.
Economist Milton Friedman Urges Business to Focus on Profits,
1970 420
6.
Sun Oil Executive Outlines the Nation s Energy Dilemmas,
1973 423
7.
A Lawmaker Explains the Necessity for Superfund,
1981 427
8.
CIGNA Doctor Critiques Tobacco Advertising,
1987 429
9.
Hawaiians
Debate Airport Expansion on Maui,
1996 432
ESSAYS
David
В.
Sicilia
·
The Corporation Under Siege
436
Mansel
G. Blackford
·
The Controversy Over the Kahului Airport
FURTHER READING
445
440
CHAPTER
14
The Great Transition from Manufacturing
to Services,
1945-2005
Page
447
DOCUMENTS
1.
Economist Victor R.
Fuchs
Highlights the Growth of Services,
1965 449
2.
Investment Bankers Association Predicts a Computer Boom,
1963 450
3.
Bill Veeck Assesses Baseball s Marketing,
1963 453
4.
Ray Kroc Explains How He Built the McDonald s Empire,
1968 455
5.
Journalists Probe Transportation Workers Lives in the Wake of Deregulation,
1992 458
6.
Sam Walton, Ten Rules That Worked for Me,
1992
460
7.
A Congressman Explores Wal-Mart s Labor Practices in the United States
and Asia,
2004 462
ESSAYS
Thomas S.
Dicke ·
We Deliver: Domino s Pizza and the Franchising Method
465
Richard
H. K. Vietor
·
American Airlines Competes After Deregulation
Simon Head
·
Inside Wal-Mart
478
FURTHER READING
483
471
CHAPTER
15
American Business in the World,
1945-2005
Page
484
DOCUMENTS
1.
Fortune Urges Business to Export Capitalism and Democracy,
1947 487
2.
High Labor Costs and Foreign Competition Confound Steelmakers,
1968
491
3.
National Industrial Conference Board Evaluates the General Agreement on
Tariffs and Trade
(GATT),
1969 495
4.
Pharmaceutical Giant Bristol-Myers Encounters Cultural Differences in
Japan and the USSR in the
1970s 497
5.
Time Documents the Agricultural Surplus,
1986 499
6.
Journalist Thomas L. Friedman Describes McDonald s Global Expansion,
1996 501
7.
Washington Think Tank Calculates NAFTA s Impact on Jobs,
2001
(table and
map)
504
8.
USDA Reports NAFTA s Benefits to Agricultural Exports,
2001 506
ESSAYS
Geoffrey Jones
·
Multinationals and Globalization
507
Martin
N.
Baily and Diana Farrell
·
Exploding the Myths About Offshoring
515
FURTHER READING
520
|
adam_txt |
Contents
Preface
xv
CHAPTER
1
Business and Us
Page
1
ESSAYS
Philip B. Scranton
·
Why Study Business History?
3
Alfred D. Chandler, Jr.
·
What Is a Firm?
11
Mary A. Yeager
·
Considering Businesswomen
18
David
Vogel ·
Do Business and Government Get Along?
23
Christine Meisner Rosen and Christopher
С
Sellers
·
Business and the Environment
28
FURTHER READING
35
CHAPTER
2
Capitalism in Early America
Page
36
DOCUMENTS
1.
Benjamin Franklin Coaches an Ambitious Tradesman,
1748 38
2.
John Woolman's Christian Conscience Impels Him to Leave Retailing,
1756 39
3.
Farmers Ask the Rhode Island Assembly to Regulate Commercial Fishing,
1766 40
4.
Iron Masters Petition Rhode Island Lawmakers for Water Rights,
1769 42
5.
Promoter Alexander Cluny Extols Florida's Virtues,
1770 43
6.
Merchant-Planter Henry
Laurens
Reflects on Florida's Challenges,
1766 44
ESSAYS
Edwin J. Perkins
·
The Entrepreneurial Spirit in Colonial America
47
Gary
Kulik
·
Farmers and the Anticommercial Impulse in New England
55
David Hancock
·
Planting East Florida: The Harsh Reality of Mosquito's Bite
Plantation
61
FURTHER READING
67
CHAPTER
3
Merchants and Commercial Networks
in the Atlantic World,
1680-1790
Page
68
1.
Virginia Merchant-Planter William Fitzhugh Describes His Tobacco
Plantation,
1686 71
2.
Boston Merchant Thomas Hancock Launches a Covert Voyage to
Amsterdam,
1742 72
3.
New York Merchant Gerard G.
Beekman
Insures Slave Cargo from Africa,
1749 73
4.
A Hudson's Bay Factor Orders Merchandise for His Indian Customers,
1739 74
5.
Boston Shopkeeper Lewis Deblois Advertises the Latest London Goods,
1757
76
6.
Revolutionary Era Merchants Explain the Causes of Inflation,
1779 77
7.
Tench Coxe Proposes a Chamber of Commerce,
1784 78
8.
Antifederalist George Bryan Attacks the Merchant Junto,
1788 79
9.
A Merchant-Speculator Encourages Europeans to Invest in Western Land,
1788 80
ŁULAJA
Kenneth Morgan
·
British Merchants, the Slave Trade, and the Transatlantic
Economy
82
Ann M. Carlos and Frank D. Lewis
·
Fur Trading on the Frontier: The Hudson's
Bay Company and Indian Consumers
87
Thomas M. Doerflinger
·
Philadelphia Merchants and the Rise of Federalist Power
in the New Nation
93
FURTHER READING
105
CHAPTER
4
Public and Private Interests in the Transition
to Industrialization,
1790-1860
Page
107
DOC
U M E N T S
1.
The Corporation as an Artificial Being,
1809 110
2.
Corporations and Contracts,
1819 110
3.
Corporations and Bankruptcy,
1840 112
4.
The Corporation Becomes an Artificial Citizen,
1844 113
5.
Nathan
Appleton
Explains How Banks Benefit Everyone,
1831 113
6.
William M. Gouge Decries Banks as Corporations,
1833 115
7.
Baltimore Patriot Supports Government Regulation of Telegraphy,
1845 118
g. New York Journal of Commerce Presses for the Privatization of Telegraphy,
1846
119
E_S_Ş_AY_Ş
Naomi R. Lamoreaux
·
The Shape of the Firm: Partnerships and Corporations
120
Cathy
Maison
·
Financial Innovation in the New Nation
Richard R. John
of Telegraphy
FURTHER READING
125
Building the First Information Highway: The Deregulation
131
135
CHAPTER
5
Doing Business in the Slave South,
1800-1860
Page
137
D O C U M E N T S
1. A Georgia Planter Instructs His Overseer,
1832 140
2.
A Carolina Industrialist Explains Why Factories Are Good for the South,
1845 142
3.
Frederick Douglass Remembers the Slave Trade,
1852 144
4.
Louisiana's Slave Laws Simplified,
1853 146
5.
A Virginia Iron Master Hires a Slave Workforce,
1856 147
6.
Senator James Henry Hammond Declares "Cotton Is King,"
1858 149
ESSAYS
Walter Johnson
·
The Slave Traders of New Orleans
155
Charles B. Dew
·
Running Buffalo Forge: Master, Slaves, and the Overwork
System
159
Drew Gilpin Faust
·
James Henry Hammond and the Plantation as a
Business Enterprise
163
FURTHER READING
170
CHAPTER
6
Inventing American Industry,
1810-1890
Page
172
DOCUMENTS
1.
Industrialist Kirk Boott Chronicles the Great Achievements at Lowell,
1827
174
2.
A Factory Girl Leads a Tour of the Lowell Mills,
1845 176
3.
George S. White, The Moral Influence of Industry,
1836 178
4.
New York Times Discusses the Morrill Tariff and American Industry,
1861
180
5.
Atlantic Monthly Visits
Pittsburg,
the Workshop of the West,
1868 183
6.
Freeman Hunt, The
Ups
and Downs of Business,
1856 186
7.
Andrew Carnegie, How Young Men Can Succeed,
1885 187
8.
Picturing Progress: An Estey Organ Company Advertising Poster, ca.
1890
190
ESSAYS
John
N.
Ingham
Iron Masters
Clash of the Titans: Andrew Carnegie and Pittsburgh's Old
191
Pamela Walker Laird
·
Progress and the Double Meaning of Industry
Sven Beckert ·
New York Business Elites and the Civil War
202
FURTHER READING
207
196
CHAPTER
7
Technology in the Age of Big Business,
1870-1920
Page
208
DOC
U M E N
TS
1.
Technology
Enshrined at the World's Fair,
1876 210
2.
Duplicating Before Xerox: The Rapid Roller Copier,
1897 213
3.
An Office Supply Company Advertises the Globe Routing System,
1897 214
4.
A Vice President at the New York Central Railroad Describes Railroad
Management as a Manly Profession,
1903 215
5.
Male and Female Telegraph Operators Go on Strike,
1907 218
6.
AT&T President Theodore
N.
Vail Celebrates the Bell System,
1909 220
ESSAYS
JoAnne
Yates
·
How the Business World Adopted the Typewriter
223
Steven W. Usselman
·
Mastering Technology, Channeling Change: The Testing
Laboratory at the Pennsylvania Railroad
226
Kenneth J.
bipartito
·
Switchboard Operators or Girl-Free Automation? Gender
Stereotypes and Managerial Choice in the Bell Telephone System
232
FURTHER READING
239
CHAPTER
8
The Age of the Octopus: Business and
the Reform Impulse,
1876-1920
Page
240
DOCUMENTS
1.
Unionized Workers in the Knights of Labor Demand a Fair Share of American
Wealth,
1878 242
2.
Journalist Henry Demarest Lloyd Exposes the Standard Oil Monopoly,
1881
244
3.
Sweatshop Conditions Horrify a Factory Inspector,
1893 247
4.
Industrialist George M. Pullman Explains the Strike at Pullman Palace Car
Works,
1894 248
5.
Sugar King Henry O. Havemeyer Declares the Customs Tariff as the Mother
of All Trusts,
1899 250
6.
President Theodore Roosevelt Advocates Regulation,
1901 251
7.
"People's Attorney" Louis D.
Brandeis
Lashes Out Against the Money Trust,
1913 253
8.
Goodyear Tire
&
Rubber Company Applies Human Engineering to the
Labor-Capital Problem,
1920 254
ESSAYS
Colleen A. Dunlavy
·
Why Did Some American Businesses Get So Big?
Sanford M. Jacoby
·
Welfare Capitalism at Kodak
264
FURTHER RE
A D I N G
271
258
CHAPTER
9
The Many Faces of
Entrepreneurship
, 1840-1930
Page
272
DOC
UME N
TS
1.
Jewish Immigrant Abraham Kohn Laments His Wanderings as a Peddler,
1842-1843 274
2.
A Credit Agency Monitors Businesses Nationwide, 1850S-1880S
277
3.
A Cleveland Newspaper Heralds the Peoples' Drug Company as an
Achievement for the Negro Race,
1906 279
4.
Mrs. M. L. Rayne Highlights Proper Business Ventures for Victorian
Women,
1893 280
5.
Christine Frederick Advises Retailers on Selling to Women,
1920 281
ESSAYS
Jewish Merchants, Creditworthiness, and Business Culture
Rowena
Olegario
284
Angel Kwolek-Folland
·
Women's Businesses, New and Old
FURTHER
R E AD I N G
295
289
CHAPTER
10
Satisfaction Guaranteed? American Business and
the Rise of Consumer Society,
1900-1940
Page
296
DOCUMENTS
1.
John Wanamaker, The Four Cardinal Points of the Department Store,
1911
298
2.
Victor Talking Machine Company Advertises the Victrola,
1913 300
3.
Du
Ponťs
Advertising Director Describes the Impact of World War I,
1918
301
4.
Paul T. Cherington,
Putting American Consumers Under the Microscope,
1924 303
5.
Alfred P. Sloan, Jr., How GM Gets the Facts on Car Buyers and Competes
with Ford,
1927 305
6.
Herbert Hoover Explains How World Trade and Protective Tariffs Ensure
American Prosperity,
1928 308
7.
J. C. Penney, How Chain Stores Benefit Farmers,
1930 311
8.
National Wholesale Grocers' Association, Why Chain Stores Threaten the
Nation's Welfare,
1930 312
ESSAYS
André Miliard
·
The International Industry of Recorded Sound
315
Regina
Lee Blaszczyk
·
Marketing
Pyrex
Ovenware
321
Jonathan J. Bean
·
Mass Marketing Meets Main Street: Department Stores, Mail
Order, and the Chain Store Menace
327
FURTHER READING
333
CHAPTER
11
Times of Crisis: From the Stock Market Crash
Through World War II,
1929-1945
Page
334
DOCUMENTS
1.
A Wall Street Broker Remembers
1929 337
2.
NRA's Blue Eagle Displayed in a Restaurant Window,
1934 339
3.
American Liberty League Vigorously Opposes the New Deal,
1936 340
4.
CIO Leader John L. Lewis Issues a Forceful Warning to Industry,
1936
341
5.
GM Managers Work Behind Closed Doors on a Collective Bargaining Policy,
1936 343
6.
Magazine of Wall Street Assesses Corporate Performance for Investors,
1929-1938 346
7.
St. Louis Banker Heads the Defense Plant Corporation,
1940-1944 351
8.
Life Celebrates Henry J. Kaiser and the U.S. Wartime Shipbuilding Program,
1942 352
9.
Mill and Factory Explains How the Aircraft Industry Recruits Women,
1942
355
ESSAYS
Michael A. Bernstein
·
Why the Great Depression Was Great
357
Howell John Harris
·
GM, Chrysler, and Unionization
361
Joel Davidson
·
World War II and the Birth of the Military-Industrial Complex
366
FURTHER READING
371
CHAPTER
12
Postwar Challenges and Opportunities:
The Culture of Affluence and the Cold War,
1945-1980
Page
372
DOCUMENTS
1.
National Association of Manufacturers Outlines a Plan for Postwar
Prosperity,
1944 374
2.
Real Estate Developers Lure Business to the Suburbs,
1948 378
3.
A Concerned Consumer Asks a Big Businessman About the Price of a Nylon
Shirt,
1950 379
4.
U.S. News and World Report Explains What the Baby Boom Means to the
Economy,
1957 382
5.
Fortune Credits Federal Policies for the Explosion of Motels,
1959 384
6.
Senator Hubert H. Humphrey Compares R&D Expenditures at Home and
Abroad,
1962 388
7.
Vietnam War Raises Business Hackles,
1971 389
£
S
SAYS
Lizabeth Cohen
·
From Town Center to Shopping Center: The Reconfiguration of
Marketplaces in Postwar America
393
Bruce J. Schulman
·
Fortress Dixie: Defense Spending and the Rise of the Sunbelt
399
FURTHER READING
407
CHAPTER
13
Business and the Public Interest: Corporate Responsibility
for Environment, Health, and Safety,
1945-2005
Page
408
DOC
UM E N T S
1.
A Prominent
Zoologist Speaks About the Threat of the Modern Economy,
1949 411
2.
Weyerhaeuser Explains the Forest Industry's Practices,
1949 413
3.
Ralph Nader Blames Detroit Carmakers for Automotive Accidents,
1965
414
4.
Alcoa CEO Explains the Public Responsibility of Private Enterprise,
1967
417
5.
Economist Milton Friedman Urges Business to Focus on Profits,
1970 420
6.
Sun Oil Executive Outlines the Nation's Energy Dilemmas,
1973 423
7.
A Lawmaker Explains the Necessity for Superfund,
1981 427
8.
CIGNA Doctor Critiques Tobacco Advertising,
1987 429
9.
Hawaiians
Debate Airport Expansion on Maui,
1996 432
ESSAYS
David
В.
Sicilia
·
The Corporation Under Siege
436
Mansel
G. Blackford
·
The Controversy Over the Kahului Airport
FURTHER READING
445
440
CHAPTER
14
The Great Transition from Manufacturing
to Services,
1945-2005
Page
447
DOCUMENTS
1.
Economist Victor R.
Fuchs
Highlights the Growth of Services,
1965 449
2.
Investment Bankers Association Predicts a Computer Boom,
1963 450
3.
Bill Veeck Assesses Baseball's Marketing,
1963 453
4.
Ray Kroc Explains How He Built the McDonald's Empire,
1968 455
5.
Journalists Probe Transportation Workers' Lives in the Wake of Deregulation,
1992 458
6.
Sam Walton, Ten Rules That Worked for Me,
1992
460
7.
A Congressman Explores Wal-Mart's Labor Practices in the United States
and Asia,
2004 462
ESSAYS
Thomas S.
Dicke ·
We Deliver: Domino's Pizza and the Franchising Method
465
Richard
H. K. Vietor
·
American Airlines Competes After Deregulation
Simon Head
·
Inside Wal-Mart
478
FURTHER READING
483
471
CHAPTER
15
American Business in the World,
1945-2005
Page
484
DOCUMENTS
1.
Fortune Urges Business to Export Capitalism and Democracy,
1947 487
2.
High Labor Costs and Foreign Competition Confound Steelmakers,
1968
491
3.
National Industrial Conference Board Evaluates the General Agreement on
Tariffs and Trade
(GATT),
1969 495
4.
Pharmaceutical Giant Bristol-Myers Encounters Cultural Differences in
Japan and the USSR in the
1970s 497
5.
Time Documents the Agricultural Surplus,
1986 499
6.
Journalist Thomas L. Friedman Describes McDonald's Global Expansion,
1996 501
7.
Washington Think Tank Calculates NAFTA's Impact on Jobs,
2001
(table and
map)
504
8.
USDA Reports NAFTA's Benefits to Agricultural Exports,
2001 506
ESSAYS
Geoffrey Jones
·
Multinationals and Globalization
507
Martin
N.
Baily and Diana Farrell
·
Exploding the Myths About Offshoring
515
FURTHER READING
520 |
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any_adam_object_boolean | 1 |
author2 | Blaszczyk, Regina Lee ca. 20. Jh |
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author_facet | Blaszczyk, Regina Lee ca. 20. Jh |
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index_date | 2024-07-02T13:55:40Z |
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spelling | Major problems in American business history documents and essays Edited by Regina Lee Blaszczyk, University of Pennsylvania, Philip B. Scranton, Rutgers University Boston, Mass. Houghton Mifflin [2006] Belmont, CA Wadsworth Cengage Learning [2006] xix, 521 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Major problems in American history series Geschichte gnd rswk-swf Geschichte Industrie Wirtschaft Industries United States History Industries United States History Sources Labor United States History Labor United States History Sources Wirtschaft (DE-588)4066399-1 gnd rswk-swf USA United States Commerce History United States Commerce History Sources United States Economic conditions United States Economic conditions Sources USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4135952-5 Quelle gnd-content USA (DE-588)4078704-7 g Wirtschaft (DE-588)4066399-1 s Geschichte z DE-604 Blaszczyk, Regina Lee ca. 20. Jh. (DE-588)132219069 edt Scranton, Philip 1946- Sonstige (DE-588)170036391 oth Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014630538&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Major problems in American business history documents and essays Geschichte Industrie Wirtschaft Industries United States History Industries United States History Sources Labor United States History Labor United States History Sources Wirtschaft (DE-588)4066399-1 gnd |
subject_GND | (DE-588)4066399-1 (DE-588)4078704-7 (DE-588)4135952-5 |
title | Major problems in American business history documents and essays |
title_auth | Major problems in American business history documents and essays |
title_exact_search | Major problems in American business history documents and essays |
title_exact_search_txtP | Major problems in American business history documents and essays |
title_full | Major problems in American business history documents and essays Edited by Regina Lee Blaszczyk, University of Pennsylvania, Philip B. Scranton, Rutgers University |
title_fullStr | Major problems in American business history documents and essays Edited by Regina Lee Blaszczyk, University of Pennsylvania, Philip B. Scranton, Rutgers University |
title_full_unstemmed | Major problems in American business history documents and essays Edited by Regina Lee Blaszczyk, University of Pennsylvania, Philip B. Scranton, Rutgers University |
title_short | Major problems in American business history |
title_sort | major problems in american business history documents and essays |
title_sub | documents and essays |
topic | Geschichte Industrie Wirtschaft Industries United States History Industries United States History Sources Labor United States History Labor United States History Sources Wirtschaft (DE-588)4066399-1 gnd |
topic_facet | Geschichte Industrie Wirtschaft Industries United States History Industries United States History Sources Labor United States History Labor United States History Sources USA United States Commerce History United States Commerce History Sources United States Economic conditions United States Economic conditions Sources Quelle |
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