Brand spirit: how cause related marketing builds brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester u.a.
Wiley
2004
|
| Schlagworte: | |
| Beschreibung: | XXIII, 281 S. Ill., graph. Darst. |
| ISBN: | 0471499447 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021307856 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 060125s2004 ad|| |||| 00||| eng d | ||
| 020 | |a 0471499447 |9 0-471-49944-7 | ||
| 035 | |a (OCoLC)634750079 | ||
| 035 | |a (DE-599)BVBBV021307856 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Pringle, Hamish |e Verfasser |0 (DE-588)128789751 |4 aut | |
| 245 | 1 | 0 | |a Brand spirit |b how cause related marketing builds brands |c Hamish Pringle and Marjorie Thompson |
| 264 | 1 | |a Chichester u.a. |b Wiley |c 2004 | |
| 300 | |a XXIII, 281 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Thompson, Majorie |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014628466 | ||
Datensatz im Suchindex
| _version_ | 1804135109972983808 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Pringle, Hamish Thompson, Majorie |
| author_GND | (DE-588)128789751 |
| author_facet | Pringle, Hamish Thompson, Majorie |
| author_role | aut aut |
| author_sort | Pringle, Hamish |
| author_variant | h p hp m t mt |
| building | Verbundindex |
| bvnumber | BV021307856 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)634750079 (DE-599)BVBBV021307856 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01117nam a2200337 c 4500</leader><controlfield tag="001">BV021307856</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060125s2004 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471499447</subfield><subfield code="9">0-471-49944-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)634750079</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021307856</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pringle, Hamish</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128789751</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand spirit</subfield><subfield code="b">how cause related marketing builds brands</subfield><subfield code="c">Hamish Pringle and Marjorie Thompson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester u.a.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 281 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thompson, Majorie</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014628466</subfield></datafield></record></collection> |
| id | DE-604.BV021307856 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:54:57Z |
| indexdate | 2024-07-09T20:35:17Z |
| institution | BVB |
| isbn | 0471499447 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014628466 |
| oclc_num | 634750079 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | XXIII, 281 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Wiley |
| record_format | marc |
| spelling | Pringle, Hamish Verfasser (DE-588)128789751 aut Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson Chichester u.a. Wiley 2004 XXIII, 281 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Thompson, Majorie Verfasser aut |
| spellingShingle | Pringle, Hamish Thompson, Majorie Brand spirit how cause related marketing builds brands Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037589-4 |
| title | Brand spirit how cause related marketing builds brands |
| title_auth | Brand spirit how cause related marketing builds brands |
| title_exact_search | Brand spirit how cause related marketing builds brands |
| title_exact_search_txtP | Brand spirit how cause related marketing builds brands |
| title_full | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_fullStr | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_full_unstemmed | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_short | Brand spirit |
| title_sort | brand spirit how cause related marketing builds brands |
| title_sub | how cause related marketing builds brands |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Markenpolitik Marketing |
| work_keys_str_mv | AT pringlehamish brandspirithowcauserelatedmarketingbuildsbrands AT thompsonmajorie brandspirithowcauserelatedmarketingbuildsbrands |