Market intelligence: how and why organizations use market research
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2004
|
| Series: | Market research in practice series
|
| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | viii, 223 S. 24 cm |
| ISBN: | 0749442018 |
Staff View
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| 300 | |a viii, 223 S. |c 24 cm | ||
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| 490 | 0 | |a Market research in practice series | |
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. | |
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| author | Callingham, Martin |
| author_facet | Callingham, Martin |
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
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| contents | Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. |
| ctrlnum | (OCoLC)54454575 (DE-599)BVBBV021306953 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV021306953 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T13:54:40Z |
| indexdate | 2024-07-09T20:35:16Z |
| institution | BVB |
| isbn | 0749442018 |
| language | English |
| lccn | 2004002672 |
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| physical | viii, 223 S. 24 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Market research in practice series |
| spelling | Callingham, Martin Verfasser aut Market intelligence how and why organizations use market research Martin Callingham London [u.a.] Kogan Page 2004 viii, 223 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Market research in practice series Includes bibliographical references and index Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. Marktonderzoek gtt aMarketing research http://www.loc.gov/catdir/toc/ecip0414/2004002672.html Table of contents |
| spellingShingle | Callingham, Martin Market intelligence how and why organizations use market research Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. Marktonderzoek gtt aMarketing research |
| title | Market intelligence how and why organizations use market research |
| title_auth | Market intelligence how and why organizations use market research |
| title_exact_search | Market intelligence how and why organizations use market research |
| title_exact_search_txtP | Market intelligence how and why organizations use market research |
| title_full | Market intelligence how and why organizations use market research Martin Callingham |
| title_fullStr | Market intelligence how and why organizations use market research Martin Callingham |
| title_full_unstemmed | Market intelligence how and why organizations use market research Martin Callingham |
| title_short | Market intelligence |
| title_sort | market intelligence how and why organizations use market research |
| title_sub | how and why organizations use market research |
| topic | Marktonderzoek gtt aMarketing research |
| topic_facet | Marktonderzoek aMarketing research |
| url | http://www.loc.gov/catdir/toc/ecip0414/2004002672.html |
| work_keys_str_mv | AT callinghammartin marketintelligencehowandwhyorganizationsusemarketresearch |