Market intelligence: how and why organizations use market research
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2004
|
| Schriftenreihe: | Market research in practice series
|
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 223 S. 24 cm |
| ISBN: | 0749442018 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Callingham, Martin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market intelligence |b how and why organizations use market research |c Martin Callingham |
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2004 | |
| 300 | |a viii, 223 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Market research in practice series | |
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a aMarketing research | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0414/2004002672.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014627580 | ||
Datensatz im Suchindex
| _version_ | 1804135108543774720 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Callingham, Martin |
| author_facet | Callingham, Martin |
| author_role | aut |
| author_sort | Callingham, Martin |
| author_variant | m c mc |
| building | Verbundindex |
| bvnumber | BV021306953 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| contents | Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. |
| ctrlnum | (OCoLC)54454575 (DE-599)BVBBV021306953 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV021306953 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T13:54:40Z |
| indexdate | 2024-07-09T20:35:16Z |
| institution | BVB |
| isbn | 0749442018 |
| language | English |
| lccn | 2004002672 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014627580 |
| oclc_num | 54454575 |
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| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | viii, 223 S. 24 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Market research in practice series |
| spelling | Callingham, Martin Verfasser aut Market intelligence how and why organizations use market research Martin Callingham London [u.a.] Kogan Page 2004 viii, 223 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Market research in practice series Includes bibliographical references and index Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. Marktonderzoek gtt aMarketing research http://www.loc.gov/catdir/toc/ecip0414/2004002672.html Table of contents |
| spellingShingle | Callingham, Martin Market intelligence how and why organizations use market research Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. Marktonderzoek gtt aMarketing research |
| title | Market intelligence how and why organizations use market research |
| title_auth | Market intelligence how and why organizations use market research |
| title_exact_search | Market intelligence how and why organizations use market research |
| title_exact_search_txtP | Market intelligence how and why organizations use market research |
| title_full | Market intelligence how and why organizations use market research Martin Callingham |
| title_fullStr | Market intelligence how and why organizations use market research Martin Callingham |
| title_full_unstemmed | Market intelligence how and why organizations use market research Martin Callingham |
| title_short | Market intelligence |
| title_sort | market intelligence how and why organizations use market research |
| title_sub | how and why organizations use market research |
| topic | Marktonderzoek gtt aMarketing research |
| topic_facet | Marktonderzoek aMarketing research |
| url | http://www.loc.gov/catdir/toc/ecip0414/2004002672.html |
| work_keys_str_mv | AT callinghammartin marketintelligencehowandwhyorganizationsusemarketresearch |