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Blog marketing: the revolutionary new way to increase sales, build your brand, and get exceptional results

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Bibliographic Details
Main Author:	Wright, Jeremy (Author)
Format:	Book
Language:	English
Published:	New York u.a. McGraw-Hill 2006
Subjects:	Marketing > Weblogs Weblogs > Economic aspects Weblog Marketing
Online Access:	Table of contents Inhaltsverzeichnis
Physical Description:	XIV, 321 S. Ill., graph. Darst.
ISBN:	0072262516

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MARC


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Record in the Search Index

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adam_text	CONTENTS Foreword v Acknowledgments ix Introduction xi 1 BLOGGING BASICS 1 2 GETTING INTO THE BLOGGING MINDSET 15 3 THE POWER OF BLOGS FOR BUSINESS 45 4 HOW YOUR COMPANY CAN USE BLOGS 69 5 WHAT TYPE OF BLOGS ARE BEST FOR YOUR COMPANY 93 6 USING BLOGS TO INCREASE INTERNAL COMMUNICATION 123 iii Contents 7 LEARN WHAT S BEING SAID ABOUT YOUR COMPANY AND PRODUCTS 14 8 PARTICIPATING IN YOUR BLOG 1 9 9 DEALING WITH NEGATIVITY 211 10 HOWTO SUCCEED IN BLOGGING 23 11 THE FUTURE OF BUSINESS BLOGGING 269 APPENDIX SAMPLE BLOGGING POLICY 295 GLOSSARY 301 Endnotes 307 Index 309
adam_txt	CONTENTS Foreword v Acknowledgments ix Introduction xi 1 BLOGGING BASICS 1 2 GETTING INTO THE BLOGGING MINDSET 15 3 THE POWER OF BLOGS FOR BUSINESS 45 4 HOW YOUR COMPANY CAN USE BLOGS 69 5 WHAT TYPE OF BLOGS ARE BEST FOR YOUR COMPANY 93 6 USING BLOGS TO INCREASE INTERNAL COMMUNICATION 123 iii Contents 7 LEARN WHAT'S BEING SAID ABOUT YOUR COMPANY AND PRODUCTS 14" 8 PARTICIPATING IN YOUR BLOG 1"9 9 DEALING WITH NEGATIVITY 211 10 HOWTO SUCCEED IN BLOGGING 23" 11 THE FUTURE OF BUSINESS BLOGGING 269 APPENDIX SAMPLE BLOGGING POLICY 295 GLOSSARY 301 Endnotes 307 Index 309
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title	Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results
title_auth	Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results
title_exact_search	Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results
title_exact_search_txtP	Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results
title_full	Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Jeremy Wright
title_fullStr	Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Jeremy Wright
title_full_unstemmed	Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Jeremy Wright
title_short	Blog marketing
title_sort	blog marketing the revolutionary new way to increase sales build your brand and get exceptional results
title_sub	the revolutionary new way to increase sales, build your brand, and get exceptional results
topic	Marketing Weblogs Weblogs Economic aspects Weblog (DE-588)4678688-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Weblogs Weblogs Economic aspects Weblog Marketing
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