Blog marketing: the revolutionary new way to increase sales, build your brand, and get exceptional results
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York u.a.
McGraw-Hill
2006
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Schlagworte: | |
Online-Zugang: | Table of contents Inhaltsverzeichnis |
Beschreibung: | XIV, 321 S. Ill., graph. Darst. |
ISBN: | 0072262516 |
Internformat
MARC
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264 | 1 | |a New York u.a. |b McGraw-Hill |c 2006 | |
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338 | |b nc |2 rdacarrier | ||
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650 | 4 | |a Weblogs |x Economic aspects | |
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Datensatz im Suchindex
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adam_text | CONTENTS
Foreword v
Acknowledgments ix
Introduction xi
1 BLOGGING BASICS 1
2 GETTING INTO THE
BLOGGING MINDSET 15
3 THE POWER OF BLOGS
FOR BUSINESS 45
4 HOW YOUR COMPANY
CAN USE BLOGS 69
5 WHAT TYPE OF BLOGS ARE
BEST FOR YOUR COMPANY 93
6 USING BLOGS TO INCREASE
INTERNAL COMMUNICATION 123
iii
Contents
7 LEARN WHAT S BEING
SAID ABOUT YOUR
COMPANY AND PRODUCTS 14
8 PARTICIPATING IN YOUR BLOG 1 9
9 DEALING WITH NEGATIVITY 211
10 HOWTO SUCCEED IN BLOGGING 23
11 THE FUTURE OF
BUSINESS BLOGGING 269
APPENDIX SAMPLE BLOGGING POLICY 295
GLOSSARY 301
Endnotes 307
Index 309
|
adam_txt |
CONTENTS
Foreword v
Acknowledgments ix
Introduction xi
1 BLOGGING BASICS 1
2 GETTING INTO THE
BLOGGING MINDSET 15
3 THE POWER OF BLOGS
FOR BUSINESS 45
4 HOW YOUR COMPANY
CAN USE BLOGS 69
5 WHAT TYPE OF BLOGS ARE
BEST FOR YOUR COMPANY 93
6 USING BLOGS TO INCREASE
INTERNAL COMMUNICATION 123
iii
Contents
7 LEARN WHAT'S BEING
SAID ABOUT YOUR
COMPANY AND PRODUCTS 14"
8 PARTICIPATING IN YOUR BLOG 1"9
9 DEALING WITH NEGATIVITY 211
10 HOWTO SUCCEED IN BLOGGING 23"
11 THE FUTURE OF
BUSINESS BLOGGING 269
APPENDIX SAMPLE BLOGGING POLICY 295
GLOSSARY 301
Endnotes 307
Index 309 |
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author | Wright, Jeremy |
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callnumber-first | H - Social Science |
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classification_rvk | QP 621 |
ctrlnum | (OCoLC)845970579 (DE-599)BVBBV021304558 |
dewey-full | 658.8'72 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
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dewey-search | 658.8'72 658.8/72 |
dewey-sort | 3658.8 272 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
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illustrated | Illustrated |
index_date | 2024-07-02T13:53:52Z |
indexdate | 2024-07-09T20:35:12Z |
institution | BVB |
isbn | 0072262516 |
language | English |
lccn | 2005026118 |
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physical | XIV, 321 S. Ill., graph. Darst. |
publishDate | 2006 |
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publisher | McGraw-Hill |
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spelling | Wright, Jeremy Verfasser aut Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Jeremy Wright New York u.a. McGraw-Hill 2006 XIV, 321 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Weblogs Weblogs Economic aspects Weblog (DE-588)4678688-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Weblog (DE-588)4678688-0 s Marketing (DE-588)4037589-4 s DE-604 http://www.loc.gov/catdir/toc/ecip0518/2005026118.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014625216&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Wright, Jeremy Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Marketing Weblogs Weblogs Economic aspects Weblog (DE-588)4678688-0 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4678688-0 (DE-588)4037589-4 |
title | Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results |
title_auth | Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results |
title_exact_search | Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results |
title_exact_search_txtP | Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results |
title_full | Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Jeremy Wright |
title_fullStr | Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Jeremy Wright |
title_full_unstemmed | Blog marketing the revolutionary new way to increase sales, build your brand, and get exceptional results Jeremy Wright |
title_short | Blog marketing |
title_sort | blog marketing the revolutionary new way to increase sales build your brand and get exceptional results |
title_sub | the revolutionary new way to increase sales, build your brand, and get exceptional results |
topic | Marketing Weblogs Weblogs Economic aspects Weblog (DE-588)4678688-0 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Weblogs Weblogs Economic aspects Weblog Marketing |
url | http://www.loc.gov/catdir/toc/ecip0518/2005026118.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014625216&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT wrightjeremy blogmarketingtherevolutionarynewwaytoincreasesalesbuildyourbrandandgetexceptionalresults |