Campaigning for hearts and minds: how emotional appeals in political ads work
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Univ. of Chicago Press
2006
|
| Schriftenreihe: | Studies in communication, media, and public opinion
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Zusammenfassung: | Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. |
| Beschreibung: | Includes bibliographical references and index Erscheint: Januar 2006 |
| Beschreibung: | XVI, 280 S. Ill. |
| ISBN: | 0226069885 0226069893 |
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| 650 | 4 | |a Publicité politique | |
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| 650 | 4 | |a Communication in politics | |
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Datensatz im Suchindex
| _version_ | 1813698682909884416 |
|---|---|
| adam_text |
CAMPAIGNING FOR HEARTS AND MINDS / BRADER, TED : 2006
TABLE OF CONTENTS / INHALTSVERZEICHNIS
APPEALING TO HOPES AND FEARS
THE ART AND SCIENCE OF CAMPAIGNING
THE POLITICAL PSYCHOLOGY OF EMOTIONAL APPEALS
EMOTION AND THE MOTIVATIONAL POWER OF CAMPAIGN ADS
EMOTION AND THE PERSUASIVE POWER OF CAMPAIGN ADS
EMOTIONAL APPEALS IN AD CAMPAIGNS
HEARTS AND MINDS : RETHINKING THE ROLE OF EMOTION IN POLITICAL LIFE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| adam_txt |
CAMPAIGNING FOR HEARTS AND MINDS / BRADER, TED : 2006
TABLE OF CONTENTS / INHALTSVERZEICHNIS
APPEALING TO HOPES AND FEARS
THE ART AND SCIENCE OF CAMPAIGNING
THE POLITICAL PSYCHOLOGY OF EMOTIONAL APPEALS
EMOTION AND THE MOTIVATIONAL POWER OF CAMPAIGN ADS
EMOTION AND THE PERSUASIVE POWER OF CAMPAIGN ADS
EMOTIONAL APPEALS IN AD CAMPAIGNS
HEARTS AND MINDS : RETHINKING THE ROLE OF EMOTION IN POLITICAL LIFE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Brader, Ted |
| author_facet | Brader, Ted |
| author_role | aut |
| author_sort | Brader, Ted |
| author_variant | t b tb |
| building | Verbundindex |
| bvnumber | BV021304133 |
| callnumber-first | J - Political Science |
| callnumber-label | JA74 |
| callnumber-raw | JA74.5 |
| callnumber-search | JA74.5 |
| callnumber-sort | JA 274.5 |
| callnumber-subject | JA - Political Science |
| classification_rvk | MD 6000 |
| contents | Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds: rethinking the role of emotion in political life. |
| ctrlnum | (OCoLC)58985596 (DE-599)BVBBV021304133 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| discipline_str_mv | Politologie |
| format | Book |
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| id | DE-604.BV021304133 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:53:42Z |
| indexdate | 2024-10-23T10:04:10Z |
| institution | BVB |
| isbn | 0226069885 0226069893 |
| language | English |
| lccn | 2005009159 |
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| physical | XVI, 280 S. Ill. |
| publishDate | 2006 |
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| series2 | Studies in communication, media, and public opinion |
| spelling | Brader, Ted Verfasser aut Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader Chicago Univ. of Chicago Press 2006 XVI, 280 S. Ill. txt rdacontent n rdamedia nc rdacarrier Studies in communication, media, and public opinion Includes bibliographical references and index Erscheint: Januar 2006 Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds: rethinking the role of emotion in political life. Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. Communication politique Emoties gtt Persuasion (Psychologie) Psychologie politique Publicité politique Reclamefilms gtt Verkiezingscampagnes gtt Émotions et cognition Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl (DE-588)4019702-5 gnd rswk-swf Politische Psychologie (DE-588)4175034-2 gnd rswk-swf Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf Politische Psychologie (DE-588)4175034-2 s Gefühl (DE-588)4019702-5 s DE-604 Politische Werbung (DE-588)4129440-3 s Wahlpropaganda (DE-588)4188928-9 s DE-188 http://www.loc.gov/catdir/toc/ecip0510/2005009159.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014624796&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brader, Ted Campaigning for hearts and minds how emotional appeals in political ads work Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds: rethinking the role of emotion in political life. Communication politique Emoties gtt Persuasion (Psychologie) Psychologie politique Publicité politique Reclamefilms gtt Verkiezingscampagnes gtt Émotions et cognition Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl (DE-588)4019702-5 gnd Politische Psychologie (DE-588)4175034-2 gnd Wahlpropaganda (DE-588)4188928-9 gnd Politische Werbung (DE-588)4129440-3 gnd |
| subject_GND | (DE-588)4019702-5 (DE-588)4175034-2 (DE-588)4188928-9 (DE-588)4129440-3 |
| title | Campaigning for hearts and minds how emotional appeals in political ads work |
| title_auth | Campaigning for hearts and minds how emotional appeals in political ads work |
| title_exact_search | Campaigning for hearts and minds how emotional appeals in political ads work |
| title_exact_search_txtP | Campaigning for hearts and minds how emotional appeals in political ads work |
| title_full | Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader |
| title_fullStr | Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader |
| title_full_unstemmed | Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader |
| title_short | Campaigning for hearts and minds |
| title_sort | campaigning for hearts and minds how emotional appeals in political ads work |
| title_sub | how emotional appeals in political ads work |
| topic | Communication politique Emoties gtt Persuasion (Psychologie) Psychologie politique Publicité politique Reclamefilms gtt Verkiezingscampagnes gtt Émotions et cognition Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl (DE-588)4019702-5 gnd Politische Psychologie (DE-588)4175034-2 gnd Wahlpropaganda (DE-588)4188928-9 gnd Politische Werbung (DE-588)4129440-3 gnd |
| topic_facet | Communication politique Emoties Persuasion (Psychologie) Psychologie politique Publicité politique Reclamefilms Verkiezingscampagnes Émotions et cognition Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl Politische Psychologie Wahlpropaganda Politische Werbung |
| url | http://www.loc.gov/catdir/toc/ecip0510/2005009159.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014624796&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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