Unwired business: cases in mobile business
"This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher.
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey [u.a.]
IRM Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher. |
| Beschreibung: | "This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XII, 296 S. Ill., graph. Darst. |
| ISBN: | 1591406641 159140665X |
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| 245 | 1 | 0 | |a Unwired business |b cases in mobile business |c Stuart Barnes ; Eusebio Scornavacca |
| 264 | 1 | |a Hershey [u.a.] |b IRM Press |c 2006 | |
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Datensatz im Suchindex
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| adam_text | Unwired Business:
Cases in Mobile Business
Table of Contents
Preface
Acknowledgments
Section I. Consumer Applications of M-Business
Chapter I. Mobile Innovation and the Music Business in Japan:
The Case of Ringing Tone Melody ( Chaku-Mero )
Akira Takeishi, Hitotsubashi University, Japan
Kyoung-Joo Lee, Hitotsubashi University, Japan
Chapter II. Strategic ImplicationsofM-BankingServices in Japan
Eusebio Scornavacca, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Chapter III.
Mobile Business
Guillermo
José María García, Instituto de Empresa, Madrid,
Chapter IV. Customer Perceptions Towards Mobile Games Delivered via the
Wireless Application Protocol
Clarry Shchiglik, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Eusebio Scornavacca, Victoria University of Wellington, New Zealand
Chapter V. Barcode Applications for M-Business
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Section
Chapter VI. Mobile Advertising: A European Perspective
Tawfik Jelassi,
Albrecht Enders, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Germany
Chapter
Stuart J. Barnes, University of East
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
ChapterVIILConsumerPerceptionsandAttitudesTowardsMobile Marketing....
Amy Carroll, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
Section III. Organizational Applications of M-Business
Chapter IX. How Mobile Technologies Enable Best Business Practice:
A Case in the Fine-Paper Industry
Vaida
Chapter X. Bringing the Enterprise System to the Front Line: Intertwining
Computerised and ConventionalCommunicationatBT Europe
Alf Westelius, Linköping
Pablo
Chapter XI. Wireless Sales Force Automation in New Zealand
Brett Walker, Centre for fnteruniversity Research
on Organizations, Canada
Stuart J. Barnes, University of East
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
Chapter
Stefan
Ulrich
Section
Chapter
Nilmini
Institute of Technology, USA
Steve Goldberg,
Chapter XIV. A Prehospital Database System for Emergency Medical Services
NadaHashmi, lOBlade, Inc., USA
Mark Gaynor, Boston University, School of Management, USA
Marissá
Matt Welsh, Harvard University, USA
William
Steven Moulton, Boston University, School of Medicine, USA
Dan Myung, lOBlade, Inc., USA
Chapter XV. Adoption of Mobile
SMS News Service in Finland
Shengnan
Pekka Mustonen,
Matti Seppänen,
Markku Kallio,
Chapter
Healthcare Setting
Liz Burley, Swinburne University of Technology, Australia
Helana
Barbara
Section V. Mobile Technologies in International Markets
Chapter
Lessons From Japan and Finland
Jarkko Vesa, Helsinki School of Economics, Finland
Chapter
and Its Regulatory Implications
Seung Baek, Hanyang University, Korea
Bong
About the Authors
Index
Unwired Business: Cases in Mobile Business provides a source
of high-quality, practical case studies of the planning,
implementation and use of mobile and wireless data solutions
in modern business, The selected case studies are both good
examples of wireless and mobile solutions and classical cases
of multiple areas of common development.
Unwired Business: Cases in Mobile Business presents how
these emerging technologies can help businesses create a
strategic advantage in the market, typically by becoming
more efficient, effective and profitable. The examples provide
ideas and points of reference for managers who seek to
devise and implement mobile applications for business
advantage. In particular, this book is useful for managers that
would like to better understand the implications of wireless
and mobile technologies for today s organizations.
|
| adam_txt |
Unwired Business:
Cases in Mobile Business
Table of Contents
Preface
Acknowledgments
Section I. Consumer Applications of M-Business
Chapter I. Mobile Innovation and the Music Business in Japan:
The Case of Ringing Tone Melody ("Chaku-Mero")
Akira Takeishi, Hitotsubashi University, Japan
Kyoung-Joo Lee, Hitotsubashi University, Japan
Chapter II. Strategic ImplicationsofM-BankingServices in Japan
Eusebio Scornavacca, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Chapter III.
Mobile Business
Guillermo
José María García, Instituto de Empresa, Madrid,
Chapter IV. Customer Perceptions Towards Mobile Games Delivered via the
Wireless Application Protocol
Clarry Shchiglik, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Eusebio Scornavacca, Victoria University of Wellington, New Zealand
Chapter V. Barcode Applications for M-Business
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Section
Chapter VI. Mobile Advertising: A European Perspective
Tawfik Jelassi,
Albrecht Enders, Friedrich-Alexander-Universität Erlangen-Nürnberg,
Germany
Chapter
Stuart J. Barnes, University of East
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
ChapterVIILConsumerPerceptionsandAttitudesTowardsMobile Marketing.
Amy Carroll, Victoria University of Wellington, New Zealand
Stuart J. Barnes, University of East
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
Section III. Organizational Applications of M-Business
Chapter IX. How Mobile Technologies Enable Best Business Practice:
A Case in the Fine-Paper Industry
Vaida
Chapter X. Bringing the Enterprise System to the Front Line: Intertwining
Computerised and ConventionalCommunicationatBT Europe
Alf Westelius, Linköping
Pablo
Chapter XI. Wireless Sales Force Automation in New Zealand
Brett Walker, Centre for fnteruniversity Research
on Organizations, Canada
Stuart J. Barnes, University of East
Eusebio Scomavacca, Victoria University of Wellington, New Zealand
Chapter
Stefan
Ulrich
Section
Chapter
Nilmini
Institute of Technology, USA
Steve Goldberg,
Chapter XIV. A Prehospital Database System for Emergency Medical Services
NadaHashmi, lOBlade, Inc., USA
Mark Gaynor, Boston University, School of Management, USA
Marissá
Matt Welsh, Harvard University, USA
William
Steven Moulton, Boston University, School of Medicine, USA
Dan Myung, lOBlade, Inc., USA
Chapter XV. Adoption of Mobile
SMS News Service in Finland
Shengnan
Pekka Mustonen,
Matti Seppänen,
Markku Kallio,
Chapter
Healthcare Setting
Liz Burley, Swinburne University of Technology, Australia
Helana
Barbara
Section V. Mobile Technologies in International Markets
Chapter
Lessons From Japan and Finland
Jarkko Vesa, Helsinki School of Economics, Finland
Chapter
and Its Regulatory Implications
Seung Baek, Hanyang University, Korea
Bong
About the Authors
Index
Unwired Business: Cases in Mobile Business provides a source
of high-quality, practical case studies of the planning,
implementation and use of mobile and wireless data solutions
in modern business, The selected case studies are both good
examples of wireless and mobile solutions and classical cases
of multiple areas of common development.
Unwired Business: Cases in Mobile Business presents how
these emerging technologies can help businesses create a
strategic advantage in the market, typically by becoming
more efficient, effective and profitable. The examples provide
ideas and points of reference for managers who seek to
devise and implement mobile applications for business
advantage. In particular, this book is useful for managers that
would like to better understand the implications of wireless
and mobile technologies for today's organizations. |
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| spelling | Unwired business cases in mobile business Stuart Barnes ; Eusebio Scornavacca Hershey [u.a.] IRM Press 2006 XII, 296 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier "This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher. Includes bibliographical references and index Wireless communication systems Economic aspects Mobile communication systems Economic aspects Electronic commerce Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 s Electronic Commerce (DE-588)4592128-3 s DE-604 Barnes, Stuart J. Sonstige oth Scornavacca, Eusebio 1975- Sonstige (DE-588)139279040 oth http://www.loc.gov/catdir/toc/ecip0516/2005020634.html Table of contents Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014611753&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014611753&sequence=000006&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Unwired business cases in mobile business Wireless communication systems Economic aspects Mobile communication systems Economic aspects Electronic commerce Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4341131-9 (DE-588)4592128-3 |
| title | Unwired business cases in mobile business |
| title_auth | Unwired business cases in mobile business |
| title_exact_search | Unwired business cases in mobile business |
| title_exact_search_txtP | Unwired business cases in mobile business |
| title_full | Unwired business cases in mobile business Stuart Barnes ; Eusebio Scornavacca |
| title_fullStr | Unwired business cases in mobile business Stuart Barnes ; Eusebio Scornavacca |
| title_full_unstemmed | Unwired business cases in mobile business Stuart Barnes ; Eusebio Scornavacca |
| title_short | Unwired business |
| title_sort | unwired business cases in mobile business |
| title_sub | cases in mobile business |
| topic | Wireless communication systems Economic aspects Mobile communication systems Economic aspects Electronic commerce Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Wireless communication systems Economic aspects Mobile communication systems Economic aspects Electronic commerce Mobile Telekommunikation Electronic Commerce |
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