Kellogg on strategy: concepts, tools, and frameworks for practitioners
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | VI, 234 S. Ill., graph. Darst. |
| ISBN: | 0471478555 9780471478553 |
Internformat
MARC
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| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Strategic planning | |
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| 650 | 4 | |a Industrial management | |
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Datensatz im Suchindex
| _version_ | 1804135071322472448 |
|---|---|
| adam_text | Contents
Introduction 1
Chapter 1
Getting Ready to Do Strategy 7
Mustrative Example: Samsung
Chapter 2
B Minus C: Positioning Your Firm against the Competition 27
Illustrative Examples: American Airlines • Merck • Wal Mart
Chapter 3
Affirming Your Competitive Advantage: The Resources and
Capabilities Audit 49
Illustrative Examples: Southwest Airlines • GlaxoSmithKline • Nike •
Foot Locker • McDonald s • Disney
Chapter 4
Measuring Your Competitive Advantage: A Toolkit 73
Chapter 5
The Cancer of Competition: How to Diagnose It 99
Illustrative Examples: Texas Rangers • Commonwealth Edison • the
Cola Wars • the Pharmaceutical Industry • the National Football
League • United Healthcare • Lucent Technologies
Chapter 6
The Cancer of Competition: How to Cure It 127
Illustrative Examples: Wal Mart • Southwest Airlines • Garanimals •
Kellogg s • General Electric • OPEC • Sky Television
v
vi CONTENTS
Chapter 7
The Threat of Entry and How to Combat It 155
Illustrative Examples: Airbus and Boeing • United Airlines • General
Electric and Siemens • Wal Mart • Philip Morris • Xerox • Amazon
and Barnes Noble • Netscape
Chapter 8
How to Sustain Your Competitive Advantage 177
Illustrative Examples: Circuit City • Topps Trading Cards • Southwest
Airlines • Nintendo • Nucor • Lockheed • AT T • eBay •
Chicago Bears
Chapter 9
Two Examples of Strategy in Action: Southwest Airlines and
the Chicago Hospital Market 203
Index 229
|
| adam_txt |
Contents
Introduction 1
Chapter 1
Getting Ready to Do Strategy 7
Mustrative Example: Samsung
Chapter 2
B Minus C: Positioning Your Firm against the Competition 27
Illustrative Examples: American Airlines • Merck • Wal Mart
Chapter 3
Affirming Your Competitive Advantage: The Resources and
Capabilities Audit 49
Illustrative Examples: Southwest Airlines • GlaxoSmithKline • Nike •
Foot Locker • McDonald's • Disney
Chapter 4
Measuring Your Competitive Advantage: A Toolkit 73
Chapter 5
The Cancer of Competition: How to Diagnose It 99
Illustrative Examples: Texas Rangers • Commonwealth Edison • the
Cola Wars • the Pharmaceutical Industry • the National Football
League • United Healthcare • Lucent Technologies
Chapter 6
The Cancer of Competition: How to Cure It 127
Illustrative Examples: Wal Mart • Southwest Airlines • Garanimals •
Kellogg's • General Electric • OPEC • Sky Television
v
vi CONTENTS
Chapter 7
The Threat of Entry and How to Combat It 155
Illustrative Examples: Airbus and Boeing • United Airlines • General
Electric and Siemens • Wal Mart • Philip Morris • Xerox • Amazon
and Barnes Noble • Netscape
Chapter 8
How to Sustain Your Competitive Advantage 177
Illustrative Examples: Circuit City • Topps Trading Cards • Southwest
Airlines • Nintendo • Nucor • Lockheed • AT T • eBay •
Chicago Bears
Chapter 9
Two Examples of Strategy in Action: Southwest Airlines and
the Chicago Hospital Market 203
Index 229 |
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| dewey-full | 658.4/012 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.4/012 658.4012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-02T13:47:51Z |
| indexdate | 2024-07-09T20:34:40Z |
| institution | BVB |
| isbn | 0471478555 9780471478553 |
| language | English |
| lccn | 2005006853 |
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| physical | VI, 234 S. Ill., graph. Darst. |
| publishDate | 2005 |
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| publisher | Wiley |
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| spelling | Dranove, David 1956- Verfasser (DE-588)124951147 aut Kellogg on strategy concepts, tools, and frameworks for practitioners David Dranove and Sonia Marciano Hoboken, NJ Wiley 2005 VI, 234 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisch management gtt Strategische planning gtt Strategic planning Strategic planning Case studies Industrial management Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmen (DE-588)4061963-1 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Marciano, Sonia Verfasser aut http://www.loc.gov/catdir/toc/ecip059/2005006853.html Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014604549&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dranove, David 1956- Marciano, Sonia Kellogg on strategy concepts, tools, and frameworks for practitioners Strategisch management gtt Strategische planning gtt Strategic planning Strategic planning Case studies Industrial management Wettbewerbsstrategie (DE-588)4200234-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4200234-5 (DE-588)4061963-1 (DE-588)4522595-3 |
| title | Kellogg on strategy concepts, tools, and frameworks for practitioners |
| title_auth | Kellogg on strategy concepts, tools, and frameworks for practitioners |
| title_exact_search | Kellogg on strategy concepts, tools, and frameworks for practitioners |
| title_exact_search_txtP | Kellogg on strategy concepts, tools, and frameworks for practitioners |
| title_full | Kellogg on strategy concepts, tools, and frameworks for practitioners David Dranove and Sonia Marciano |
| title_fullStr | Kellogg on strategy concepts, tools, and frameworks for practitioners David Dranove and Sonia Marciano |
| title_full_unstemmed | Kellogg on strategy concepts, tools, and frameworks for practitioners David Dranove and Sonia Marciano |
| title_short | Kellogg on strategy |
| title_sort | kellogg on strategy concepts tools and frameworks for practitioners |
| title_sub | concepts, tools, and frameworks for practitioners |
| topic | Strategisch management gtt Strategische planning gtt Strategic planning Strategic planning Case studies Industrial management Wettbewerbsstrategie (DE-588)4200234-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Strategisch management Strategische planning Strategic planning Strategic planning Case studies Industrial management Wettbewerbsstrategie Unternehmen Fallstudiensammlung |
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