Marketing engineering: computer-assisted marketing analysis and planning
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Victoria, BC
Trafford
2004
|
| Edition: | Rev. 2. ed. |
| Subjects: | |
| Physical Description: | XXIV, 518 S. graph. Darst. 1 CD-ROM, 12 cm |
| ISBN: | 1412022525 |
Staff View
MARC
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| 100 | 1 | |a Lilien, Gary L. |d 1946- |e Verfasser |0 (DE-588)133632148 |4 aut | |
| 245 | 1 | 0 | |a Marketing engineering |b computer-assisted marketing analysis and planning |c Gary L. Lilien ; Arvind Rangaswamy |
| 250 | |a Rev. 2. ed. | ||
| 264 | 1 | |a Victoria, BC |b Trafford |c 2004 | |
| 300 | |a XXIV, 518 S. |b graph. Darst. |e 1 CD-ROM, 12 cm | ||
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| 650 | 4 | |a Marketing - Informatique | |
| 650 | 4 | |a Marketing - Prise de décision - Informatique | |
| 650 | 4 | |a Marketing - Prise de décision - Modèles mathématiques | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Mathematisches Modell | |
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| 650 | 4 | |a Marketing |x Decision making |x Data processing | |
| 650 | 4 | |a Marketing |x Decision making |x Mathematical models | |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Rev. 2. ed. |
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| id | DE-604.BV021244744 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:37:52Z |
| indexdate | 2024-07-09T20:33:43Z |
| institution | BVB |
| isbn | 1412022525 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014566256 |
| oclc_num | 1049079372 |
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| physical | XXIV, 518 S. graph. Darst. 1 CD-ROM, 12 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
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| publisher | Trafford |
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| spelling | Lilien, Gary L. 1946- Verfasser (DE-588)133632148 aut Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy Rev. 2. ed. Victoria, BC Trafford 2004 XXIV, 518 S. graph. Darst. 1 CD-ROM, 12 cm txt rdacontent n rdamedia nc rdacarrier Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s DE-604 Rangaswamy, Arvind Verfasser aut |
| spellingShingle | Lilien, Gary L. 1946- Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139030-1 |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search_txtP | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| topic | Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing Computerunterstütztes Verfahren |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning |