Marketing engineering: computer-assisted marketing analysis and planning
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Victoria, BC
Trafford
2004
|
| Ausgabe: | Rev. 2. ed. |
| Schlagworte: | |
| Beschreibung: | XXIV, 518 S. graph. Darst. 1 CD-ROM, 12 cm |
| ISBN: | 1412022525 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV021244744 | ||
| 003 | DE-604 | ||
| 005 | 20090403 | ||
| 007 | t | ||
| 008 | 051129s2004 d||| |||| 00||| eng d | ||
| 020 | |a 1412022525 |9 1-4120-2252-5 | ||
| 035 | |a (OCoLC)1049079372 | ||
| 035 | |a (DE-599)BVBBV021244744 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Lilien, Gary L. |d 1946- |e Verfasser |0 (DE-588)133632148 |4 aut | |
| 245 | 1 | 0 | |a Marketing engineering |b computer-assisted marketing analysis and planning |c Gary L. Lilien ; Arvind Rangaswamy |
| 250 | |a Rev. 2. ed. | ||
| 264 | 1 | |a Victoria, BC |b Trafford |c 2004 | |
| 300 | |a XXIV, 518 S. |b graph. Darst. |e 1 CD-ROM, 12 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Informatique | |
| 650 | 4 | |a Marketing - Prise de décision - Informatique | |
| 650 | 4 | |a Marketing - Prise de décision - Modèles mathématiques | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Marketing |x Data processing | |
| 650 | 4 | |a Marketing |x Decision making |x Data processing | |
| 650 | 4 | |a Marketing |x Decision making |x Mathematical models | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Computerunterstütztes Verfahren |0 (DE-588)4139030-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Computerunterstütztes Verfahren |0 (DE-588)4139030-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Rangaswamy, Arvind |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014566256 | ||
Datensatz im Suchindex
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| author | Lilien, Gary L. 1946- Rangaswamy, Arvind |
| author_GND | (DE-588)133632148 |
| author_facet | Lilien, Gary L. 1946- Rangaswamy, Arvind |
| author_role | aut aut |
| author_sort | Lilien, Gary L. 1946- |
| author_variant | g l l gl gll a r ar |
| building | Verbundindex |
| bvnumber | BV021244744 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125 |
| callnumber-search | HF5415.125 |
| callnumber-sort | HF 45415.125 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 650 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)1049079372 (DE-599)BVBBV021244744 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Rev. 2. ed. |
| format | Book |
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| id | DE-604.BV021244744 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:37:52Z |
| indexdate | 2024-07-09T20:33:43Z |
| institution | BVB |
| isbn | 1412022525 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014566256 |
| oclc_num | 1049079372 |
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| owner_facet | DE-N2 DE-739 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-384 DE-188 |
| physical | XXIV, 518 S. graph. Darst. 1 CD-ROM, 12 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Trafford |
| record_format | marc |
| spelling | Lilien, Gary L. 1946- Verfasser (DE-588)133632148 aut Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy Rev. 2. ed. Victoria, BC Trafford 2004 XXIV, 518 S. graph. Darst. 1 CD-ROM, 12 cm txt rdacontent n rdamedia nc rdacarrier Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s DE-604 Rangaswamy, Arvind Verfasser aut |
| spellingShingle | Lilien, Gary L. 1946- Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139030-1 |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search_txtP | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| topic | Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing - Informatique Marketing - Prise de décision - Informatique Marketing - Prise de décision - Modèles mathématiques Datenverarbeitung Mathematisches Modell Marketing Data processing Marketing Decision making Data processing Marketing Decision making Mathematical models Marketing Computerunterstütztes Verfahren |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning |