APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (2004). Marketing engineering: Computer-assisted marketing analysis and planning (Rev. 2. ed.). Trafford.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. Rev. 2. ed. Victoria, BC: Trafford, 2004.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. Rev. 2. ed. Trafford, 2004.