The ice cream maker: an inspiring tale about making quality the key ingredient in everything you do

Quality consultant Chowdhury uses a story to illustrate how businesses can instill quality into our culture and into every product we design, build, and market. No other country in the world, says Chowdhury, matches America's creative drive and its ability to turn innovative ideas into revoluti...

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Bibliographische Detailangaben
1. Verfasser: Chowdhury, Subir (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York [u.a.] Currency/Doubleday 2005
Ausgabe:1st ed.
Schriftenreihe:A Currency book
Schlagworte:
Zusammenfassung:Quality consultant Chowdhury uses a story to illustrate how businesses can instill quality into our culture and into every product we design, build, and market. No other country in the world, says Chowdhury, matches America's creative drive and its ability to turn innovative ideas into revolutionary products--but as fast as we introduce new products, we lose the markets we establish to countries that know how to manufacture higher quality versions for less money. As Japanese and European firms win market share by concentrating on quality, America is continually forced to rely on innovation to stay ahead. This book is a guide to the most effective ways to achieve excellence and become industry leaders on the global stage.--From publisher description.
Beschreibung:115 p. 20 cm
ISBN:0385514786

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