Sustainability marketing: blueprint of a research agenda
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Freising
TUM
2005
|
| Series: | Marketing and mangement in the food industry
1 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 30 S. Graph. Darst. |
| ISBN: | 3938236000 |
Staff View
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Record in the Search Index
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| adam_text | Contents
1 Sustainability as a Marketing Challenge 1
2 Definition of Sustainability Marketing 1
3 Conception of Sustainability Marketing 3
3.1 Socio Ecological Problems 4
3.2 Consumer Behaviour 8
3.3 Normative Aspects 11
3.4 Strategic Aspects 13
3.5 Instrumental Aspects 17
3.6 Transformational Aspects 19
3.7 Specifics 21
4 Research Agenda 23
About the Author 30
|
| adam_txt |
Contents
1 Sustainability as a Marketing Challenge 1
2 Definition of Sustainability Marketing 1
3 Conception of Sustainability Marketing 3
3.1 Socio Ecological Problems 4
3.2 Consumer Behaviour 8
3.3 Normative Aspects 11
3.4 Strategic Aspects 13
3.5 Instrumental Aspects 17
3.6 Transformational Aspects 19
3.7 Specifics 21
4 Research Agenda 23
About the Author 30 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T13:23:51Z |
| indexdate | 2024-07-09T20:26:57Z |
| institution | BVB |
| isbn | 3938236000 |
| language | English |
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| physical | 30 S. Graph. Darst. |
| publishDate | 2005 |
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| publisher | TUM |
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| series | Marketing and mangement in the food industry |
| series2 | Marketing and mangement in the food industry |
| spelling | Belz, Frank 1966- Verfasser (DE-588)115679081 aut Sustainability marketing blueprint of a research agenda Frank-Martin Belz Freising TUM 2005 30 S. Graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing and mangement in the food industry 1 Marketing (DE-588)4037589-4 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s b DE-604 Marketing and mangement in the food industry 1 (DE-604)BV019787888 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014185651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4037589-4 (DE-588)4326464-5 |
| title | Sustainability marketing blueprint of a research agenda |
| title_auth | Sustainability marketing blueprint of a research agenda |
| title_exact_search | Sustainability marketing blueprint of a research agenda |
| title_exact_search_txtP | Sustainability marketing blueprint of a research agenda |
| title_full | Sustainability marketing blueprint of a research agenda Frank-Martin Belz |
| title_fullStr | Sustainability marketing blueprint of a research agenda Frank-Martin Belz |
| title_full_unstemmed | Sustainability marketing blueprint of a research agenda Frank-Martin Belz |
| title_short | Sustainability marketing |
| title_sort | sustainability marketing blueprint of a research agenda |
| title_sub | blueprint of a research agenda |
| topic | Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Marketing Nachhaltigkeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014185651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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