Sustainability marketing: blueprint of a research agenda
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Freising
TUM
2005
|
| Schriftenreihe: | Marketing and mangement in the food industry
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 30 S. Graph. Darst. |
| ISBN: | 3938236000 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV020863801 | ||
| 003 | DE-604 | ||
| 005 | 20060119 | ||
| 007 | t | ||
| 008 | 051110s2005 |||| |||| 00||| eng d | ||
| 020 | |a 3938236000 |9 3-938236-00-0 | ||
| 035 | |a (OCoLC)76770553 | ||
| 035 | |a (DE-599)BVBBV020863801 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M49 |a DE-12 |a DE-91S |a DE-91 | ||
| 084 | |a WIR 810f |2 stub | ||
| 084 | |a UMW 030f |2 stub | ||
| 100 | 1 | |a Belz, Frank |d 1966- |e Verfasser |0 (DE-588)115679081 |4 aut | |
| 245 | 1 | 0 | |a Sustainability marketing |b blueprint of a research agenda |c Frank-Martin Belz |
| 264 | 1 | |a Freising |b TUM |c 2005 | |
| 300 | |a 30 S. |b Graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing and mangement in the food industry |v 1 | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 830 | 0 | |a Marketing and mangement in the food industry |v 1 |w (DE-604)BV019787888 |9 1 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014185651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014185651 | ||
Datensatz im Suchindex
| _version_ | 1804134585530843136 |
|---|---|
| adam_text | Contents
1 Sustainability as a Marketing Challenge 1
2 Definition of Sustainability Marketing 1
3 Conception of Sustainability Marketing 3
3.1 Socio Ecological Problems 4
3.2 Consumer Behaviour 8
3.3 Normative Aspects 11
3.4 Strategic Aspects 13
3.5 Instrumental Aspects 17
3.6 Transformational Aspects 19
3.7 Specifics 21
4 Research Agenda 23
About the Author 30
|
| adam_txt |
Contents
1 Sustainability as a Marketing Challenge 1
2 Definition of Sustainability Marketing 1
3 Conception of Sustainability Marketing 3
3.1 Socio Ecological Problems 4
3.2 Consumer Behaviour 8
3.3 Normative Aspects 11
3.4 Strategic Aspects 13
3.5 Instrumental Aspects 17
3.6 Transformational Aspects 19
3.7 Specifics 21
4 Research Agenda 23
About the Author 30 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Belz, Frank 1966- |
| author_GND | (DE-588)115679081 |
| author_facet | Belz, Frank 1966- |
| author_role | aut |
| author_sort | Belz, Frank 1966- |
| author_variant | f b fb |
| building | Verbundindex |
| bvnumber | BV020863801 |
| classification_tum | WIR 810f UMW 030f |
| ctrlnum | (OCoLC)76770553 (DE-599)BVBBV020863801 |
| discipline | Wirtschaftswissenschaften Umwelt |
| discipline_str_mv | Wirtschaftswissenschaften Umwelt |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01468nam a2200373 cb4500</leader><controlfield tag="001">BV020863801</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060119 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">051110s2005 |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3938236000</subfield><subfield code="9">3-938236-00-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)76770553</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV020863801</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M49</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-91S</subfield><subfield code="a">DE-91</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">UMW 030f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Belz, Frank</subfield><subfield code="d">1966-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)115679081</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sustainability marketing</subfield><subfield code="b">blueprint of a research agenda</subfield><subfield code="c">Frank-Martin Belz</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Freising</subfield><subfield code="b">TUM</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">30 S.</subfield><subfield code="b">Graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing and mangement in the food industry</subfield><subfield code="v">1</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Nachhaltigkeit</subfield><subfield code="0">(DE-588)4326464-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Nachhaltigkeit</subfield><subfield code="0">(DE-588)4326464-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing and mangement in the food industry</subfield><subfield code="v">1</subfield><subfield code="w">(DE-604)BV019787888</subfield><subfield code="9">1</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014185651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014185651</subfield></datafield></record></collection> |
| id | DE-604.BV020863801 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T13:23:51Z |
| indexdate | 2024-07-09T20:26:57Z |
| institution | BVB |
| isbn | 3938236000 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014185651 |
| oclc_num | 76770553 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM DE-12 DE-91S DE-BY-TUM DE-91 DE-BY-TUM |
| owner_facet | DE-M49 DE-BY-TUM DE-12 DE-91S DE-BY-TUM DE-91 DE-BY-TUM |
| physical | 30 S. Graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | TUM |
| record_format | marc |
| series | Marketing and mangement in the food industry |
| series2 | Marketing and mangement in the food industry |
| spelling | Belz, Frank 1966- Verfasser (DE-588)115679081 aut Sustainability marketing blueprint of a research agenda Frank-Martin Belz Freising TUM 2005 30 S. Graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing and mangement in the food industry 1 Marketing (DE-588)4037589-4 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s b DE-604 Marketing and mangement in the food industry 1 (DE-604)BV019787888 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014185651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Belz, Frank 1966- Sustainability marketing blueprint of a research agenda Marketing and mangement in the food industry Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4326464-5 |
| title | Sustainability marketing blueprint of a research agenda |
| title_auth | Sustainability marketing blueprint of a research agenda |
| title_exact_search | Sustainability marketing blueprint of a research agenda |
| title_exact_search_txtP | Sustainability marketing blueprint of a research agenda |
| title_full | Sustainability marketing blueprint of a research agenda Frank-Martin Belz |
| title_fullStr | Sustainability marketing blueprint of a research agenda Frank-Martin Belz |
| title_full_unstemmed | Sustainability marketing blueprint of a research agenda Frank-Martin Belz |
| title_short | Sustainability marketing |
| title_sort | sustainability marketing blueprint of a research agenda |
| title_sub | blueprint of a research agenda |
| topic | Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Marketing Nachhaltigkeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014185651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV019787888 |
| work_keys_str_mv | AT belzfrank sustainabilitymarketingblueprintofaresearchagenda |