Strategic and instrumental sustainability marketing: a conceptual framework
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München
Techn. Univ.
2005
|
| Schriftenreihe: | Marketing and management in the food industry
6 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 26 S. Graph. Darst. |
| ISBN: | 3938236051 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic and instrumental sustainability marketing |b a conceptual framework |c Frank-Martin Belz ; Birte Karstens |
| 264 | 1 | |a München |b Techn. Univ. |c 2005 | |
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Datensatz im Suchindex
| _version_ | 1804134582816079872 |
|---|---|
| adam_text | Contents
1 Introduction 1
2. Characteristics of Sustainability Marketing 3
2.1 Definition and Conception of Sustainability Marketing 3
2.2 Characteristics of Strategic Sustainability Marketing 6
2.3 Characteristics of Instrumental Sustainability Marketing 11
3. Influencing Factors of Strategic and Instrumental
Sustainability Marketing 15
3.1 External Drivers: Sustainability Marketing between
Public Push and Market Pull 17
3.2 Internal Determinants: Coordinating the
Relevant Characteristics Successfully 18
4. Measuring the Sustainability Marketing Success 20
5. Conceptual Framework 21
References 23
About the Authors 26
|
| adam_txt |
Contents
1 Introduction 1
2. Characteristics of Sustainability Marketing 3
2.1 Definition and Conception of Sustainability Marketing 3
2.2 Characteristics of Strategic Sustainability Marketing 6
2.3 Characteristics of Instrumental Sustainability Marketing 11
3. Influencing Factors of Strategic and Instrumental
Sustainability Marketing 15
3.1 External Drivers: Sustainability Marketing between
Public Push and Market Pull 17
3.2 Internal Determinants: Coordinating the
Relevant Characteristics Successfully 18
4. Measuring the Sustainability Marketing Success 20
5. Conceptual Framework 21
References 23
About the Authors 26 |
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften Umwelt |
| discipline_str_mv | Wirtschaftswissenschaften Umwelt |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T13:23:20Z |
| indexdate | 2024-07-09T20:26:54Z |
| institution | BVB |
| isbn | 3938236051 |
| language | English |
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| physical | 26 S. Graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
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| publisher | Techn. Univ. |
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| series | Marketing and management in the food industry |
| series2 | Marketing and management in the food industry |
| spelling | Belz, Frank 1966- Verfasser (DE-588)115679081 aut Strategic and instrumental sustainability marketing a conceptual framework Frank-Martin Belz ; Birte Karstens München Techn. Univ. 2005 26 S. Graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing and management in the food industry 6 Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Nachhaltigkeit (DE-588)4326464-5 s DE-604 b DE-604 Karstens, Birte 1976- Verfasser (DE-588)129722030 aut Marketing and management in the food industry 6 (DE-604)BV019787888 6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014183602&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Belz, Frank 1966- Karstens, Birte 1976- Strategic and instrumental sustainability marketing a conceptual framework Marketing and management in the food industry Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4326464-5 |
| title | Strategic and instrumental sustainability marketing a conceptual framework |
| title_auth | Strategic and instrumental sustainability marketing a conceptual framework |
| title_exact_search | Strategic and instrumental sustainability marketing a conceptual framework |
| title_exact_search_txtP | Strategic and instrumental sustainability marketing a conceptual framework |
| title_full | Strategic and instrumental sustainability marketing a conceptual framework Frank-Martin Belz ; Birte Karstens |
| title_fullStr | Strategic and instrumental sustainability marketing a conceptual framework Frank-Martin Belz ; Birte Karstens |
| title_full_unstemmed | Strategic and instrumental sustainability marketing a conceptual framework Frank-Martin Belz ; Birte Karstens |
| title_short | Strategic and instrumental sustainability marketing |
| title_sort | strategic and instrumental sustainability marketing a conceptual framework |
| title_sub | a conceptual framework |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Strategisches Management Marketing Nachhaltigkeit |
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