Beyond traditional marketing: innovations in marketing practice
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 308 S. |
| ISBN: | 0470011467 9780470011461 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | BEYOND TRADITIONAL MARKETING / KASHANI, KAMRAN : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION / BY KAMRAN KASHANI
VALUE CHAIN MARKETING / BY JEAN-PIERRE JEANNET
COUNTERING COMMODITIZATION : VALUE-ADDED STRATEGIES AND ALIGNING WITH CUSTOMERS / BY KAMRAN KASHANI
THE MARKETING OF SERVICES : HOW IS IT DIFFERENT? / BY JACQUES HOROVITZ
THE MISSING P IN THE MARKETING MIX : PUTTING PASSION INTO BRANDS / BY DOMINIQUE TURPIN
BEYOND BEATING COMPETITION : SHAPING MARKETS FOR PROFITABLE GROWTH / BY ADRIAN B. RYANS
NEW FRONTIERS IN PRICING FOR PROFIT / BY JOHN WALSH
BEYOND THE MATRIX : AN ORGANIZATION-WIDE SOLUTION FOR CREATING AND SUSTAINING CUSTOMER VALUE / BY SEAN MEEHAN.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
BEYOND TRADITIONAL MARKETING / KASHANI, KAMRAN : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION / BY KAMRAN KASHANI
VALUE CHAIN MARKETING / BY JEAN-PIERRE JEANNET
COUNTERING COMMODITIZATION : VALUE-ADDED STRATEGIES AND ALIGNING WITH CUSTOMERS / BY KAMRAN KASHANI
THE MARKETING OF SERVICES : HOW IS IT DIFFERENT? / BY JACQUES HOROVITZ
THE MISSING 'P' IN THE MARKETING MIX : PUTTING PASSION INTO BRANDS / BY DOMINIQUE TURPIN
BEYOND BEATING COMPETITION : SHAPING MARKETS FOR PROFITABLE GROWTH / BY ADRIAN B. RYANS
NEW FRONTIERS IN PRICING FOR PROFIT / BY JOHN WALSH
BEYOND THE MATRIX : AN ORGANIZATION-WIDE SOLUTION FOR CREATING AND SUSTAINING CUSTOMER VALUE / BY SEAN MEEHAN.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| bvnumber | BV020860987 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)57208915 (DE-599)BVBBV020860987 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 0470011467 9780470011461 |
| language | English |
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| spellingShingle | Beyond traditional marketing innovations in marketing practice Marketing gtt Marketing Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
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| title | Beyond traditional marketing innovations in marketing practice |
| title_auth | Beyond traditional marketing innovations in marketing practice |
| title_exact_search | Beyond traditional marketing innovations in marketing practice |
| title_exact_search_txtP | Beyond traditional marketing innovations in marketing practice |
| title_full | Beyond traditional marketing innovations in marketing practice lead author and ed. Kamran Kashani. Contributors: Jacques Horovitz ... |
| title_fullStr | Beyond traditional marketing innovations in marketing practice lead author and ed. Kamran Kashani. Contributors: Jacques Horovitz ... |
| title_full_unstemmed | Beyond traditional marketing innovations in marketing practice lead author and ed. Kamran Kashani. Contributors: Jacques Horovitz ... |
| title_short | Beyond traditional marketing |
| title_sort | beyond traditional marketing innovations in marketing practice |
| title_sub | innovations in marketing practice |
| topic | Marketing gtt Marketing Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingstrategie Marketingmanagement Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014182541&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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