The search: how Google and its rivals rewrote the rules of business and transformed our culture
[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology seg...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Portfolio
2005
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | [In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com. |
| Beschreibung: | 311 S. graph. Darst. 24 cm |
| ISBN: | 1591840880 |
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| 520 | 3 | |a [In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com. | |
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Datensatz im Suchindex
| _version_ | 1804134574999994368 |
|---|---|
| adam_text | THE SEARCH / BATTELLE, JOHN : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE DATABASE OF INTENTIONS
WHO WHAT WHERE WHY WHEN? AND HOW (MUCH)?
GOOGLE IS BORN
SEARCH BEFORE GOOGLE
A BILLION DOLLARS, ONE NICKEL AT A TIME
GOOGLE 2000-2004: ZERO TO $3 BILLION IN FIVE YEARS
THE SEARCH ECONOMY
SEARCH, PRIVACY, GOVERNMENT, AND EVIL
GOOGLE NOW: A COMPANY IN PERPETUAL TRANSITION
GOOGLE S FUTURE
PERFECT SEARCH.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Nearly everyone I hold dear has asked why
I was writing a book about search. A book
about Google as a business, sure, they could
understand that. But why search? Because
through search one can tell the story of the
modern Internet era in all its cultural and
commercial nuances.
What does the world want? According to John Battelle,
a company that answers that question
meaning
ness and arguably of human culture itself. And for the past
few years, that s exactly what Google has been doing.
Jumping into the game long after Yahoo, AltaVista,
Excite, Lycos, and other pioneers, Google offered a radi¬
cal new approach to search, redefined the idea of viral
marketing, survived the dot-com crash, and pulled off the
largest and most talked-about initial public offering in the
history of Silicon Valley.
But The Search offers much more than the inside
story of Google s triumph. It s also a big-picture book
about the past, present, and future of search technology
and the enormous impact it s starting to have on market¬
ing, media, pop culture, dating, job hunting, international
law, civil liberties, and just about every other sphere of
human interest.
More than any of its rivals, Google has become the
gateway to instant knowledge. Hundreds of millions of
people use it to satisfy their wants, needs, fears, and obses¬
sions, creating an enormous artifact that Battelle calls
the Database of Intentions. Somewhere in Google s
archives, for instance, you can find the agonized research
of a gay man with AIDS, the silent plotting of a would-be
bomb maker, and the anxiety of a woman checking out
her blind date. Combined with the databases of thousands
of other search-driven businesses, large and small, it all
adds up to a gold mine of information that powerful
organizations (including the government) will want to get
their hands on.
No one is better qualified to explain this entire phe¬
nomenon than Battelle, who cofounded Wired and
founded The Industry Standard. Perhaps more than any
other journalist, Battelle has devoted his career to finding
the holy grail of technology
tional as the Macintosh was in the
finally found it in search.
Battelle draws on more than
major players from Silicon Valley to Seattle to Wall Street,
including Google cofounders Larry Page and Sergey
and CEO Eric Schmidt, as well as competitors like Louis
Monier,
soft-spoken Georgian whose business Google built,
destroyed, and built again. Battelle lucidly reveals how
search technology actually works, explores the amazing
power of targeted advertising, and reports on the frenzy
of the Google IPO, when the company tried to rewrite
the rules of Wall Street and declared Don t Be Evil to be
its corporate motto.
For anyone who wants to understand how Google
really succeeded
which every dick can be preserved forever
an eye-opening and indispensable read.
|
| adam_txt |
THE SEARCH / BATTELLE, JOHN : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE DATABASE OF INTENTIONS
WHO WHAT WHERE WHY WHEN? AND HOW (MUCH)?
GOOGLE IS BORN
SEARCH BEFORE GOOGLE
A BILLION DOLLARS, ONE NICKEL AT A TIME
GOOGLE 2000-2004: ZERO TO $3 BILLION IN FIVE YEARS
THE SEARCH ECONOMY
SEARCH, PRIVACY, GOVERNMENT, AND EVIL
GOOGLE NOW: A COMPANY IN PERPETUAL TRANSITION
GOOGLE'S FUTURE
PERFECT SEARCH.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
"Nearly everyone I hold dear has asked why
I was writing a book about search. A book
about Google as a business, sure, they could
understand that. But why search? Because
through search one can tell the story of the
modern Internet era in all its cultural and
commercial nuances.
What does the world want? According to John Battelle,
a company that answers that question
meaning
ness and arguably of human culture itself. And for the past
few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, AltaVista,
Excite, Lycos, and other pioneers, Google offered a radi¬
cal new approach to search, redefined the idea of viral
marketing, survived the dot-com crash, and pulled off the
largest and most talked-about initial public offering in the
history of Silicon Valley.
But The Search offers much more than the inside
story of Google's triumph. It's also a big-picture book
about the past, present, and future of search technology
and the enormous impact it's starting to have on market¬
ing, media, pop culture, dating, job hunting, international
law, civil liberties, and just about every other sphere of
human interest.
More than any of its rivals, Google has become the
gateway to instant knowledge. Hundreds of millions of
people use it to satisfy their wants, needs, fears, and obses¬
sions, creating an enormous artifact that Battelle calls
the Database of Intentions. Somewhere in Google's
archives, for instance, you can find the agonized research
of a gay man with AIDS, the silent plotting of a would-be
bomb maker, and the anxiety of a woman checking out
her blind date. Combined with the databases of thousands
of other search-driven businesses, large and small, it all
adds up to a gold mine of information that powerful
organizations (including the government) will want to get
their hands on.
No one is better qualified to explain this entire phe¬
nomenon than Battelle, who cofounded Wired and
founded The Industry Standard. Perhaps more than any
other journalist, Battelle has devoted his career to finding
the holy grail of technology
tional as the Macintosh was in the
finally found it in search.
Battelle draws on more than
major players from Silicon Valley to Seattle to Wall Street,
including Google cofounders Larry Page and Sergey
and CEO Eric Schmidt, as well as competitors like Louis
Monier,
soft-spoken Georgian whose business Google built,
destroyed, and built again. Battelle lucidly reveals how
search technology actually works, explores the amazing
power of targeted advertising, and reports on the frenzy
of the Google IPO, when the company tried to rewrite
the rules of Wall Street and declared Don't Be Evil to be
its corporate motto.
For anyone who wants to understand how Google
really succeeded
which every dick can be preserved forever
an eye-opening and indispensable read. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| discipline | Wirtschaftswissenschaften |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV020857500 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:21:50Z |
| indexdate | 2024-07-09T20:26:47Z |
| institution | BVB |
| isbn | 1591840880 |
| language | English |
| lccn | 2005047538 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014179111 |
| oclc_num | 60323156 |
| open_access_boolean | |
| owner | DE-12 DE-739 DE-210 DE-706 DE-19 DE-BY-UBM |
| owner_facet | DE-12 DE-739 DE-210 DE-706 DE-19 DE-BY-UBM |
| physical | 311 S. graph. Darst. 24 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Portfolio |
| record_format | marc |
| spelling | Battelle, John Verfasser aut The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle 1. publ. New York, NY Portfolio 2005 311 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier [In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com. Google (Firme) Google (Firm) Google LLC (DE-588)10122609-3 gnd rswk-swf Geschichte gnd rswk-swf Google gtt Informatiemaatschappij gtt Internet - Industrie - États-Unis Moteurs de recherche sur Internet Recherche sur Internet Search engines gtt Société informatisée - États-Unis Internet industry United States Web search engines Internet searching Information society United States Wirtschaft (DE-588)4066399-1 gnd rswk-swf Web Services (DE-588)4691234-4 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf USA Google LLC (DE-588)10122609-3 b Geschichte z DE-604 Electronic Commerce (DE-588)4592128-3 s Web Services (DE-588)4691234-4 s Internet (DE-588)4308416-3 s Suchmaschine (DE-588)4423007-2 s Wirtschaft (DE-588)4066399-1 s 1\p DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014179111&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014179111&sequence=000005&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Battelle, John The search how Google and its rivals rewrote the rules of business and transformed our culture Google (Firme) Google (Firm) Google LLC (DE-588)10122609-3 gnd Google gtt Informatiemaatschappij gtt Internet - Industrie - États-Unis Moteurs de recherche sur Internet Recherche sur Internet Search engines gtt Société informatisée - États-Unis Internet industry United States Web search engines Internet searching Information society United States Wirtschaft (DE-588)4066399-1 gnd Web Services (DE-588)4691234-4 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Suchmaschine (DE-588)4423007-2 gnd |
| subject_GND | (DE-588)10122609-3 (DE-588)4066399-1 (DE-588)4691234-4 (DE-588)4308416-3 (DE-588)4592128-3 (DE-588)4423007-2 |
| title | The search how Google and its rivals rewrote the rules of business and transformed our culture |
| title_auth | The search how Google and its rivals rewrote the rules of business and transformed our culture |
| title_exact_search | The search how Google and its rivals rewrote the rules of business and transformed our culture |
| title_exact_search_txtP | The search how Google and its rivals rewrote the rules of business and transformed our culture |
| title_full | The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle |
| title_fullStr | The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle |
| title_full_unstemmed | The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle |
| title_short | The search |
| title_sort | the search how google and its rivals rewrote the rules of business and transformed our culture |
| title_sub | how Google and its rivals rewrote the rules of business and transformed our culture |
| topic | Google (Firme) Google (Firm) Google LLC (DE-588)10122609-3 gnd Google gtt Informatiemaatschappij gtt Internet - Industrie - États-Unis Moteurs de recherche sur Internet Recherche sur Internet Search engines gtt Société informatisée - États-Unis Internet industry United States Web search engines Internet searching Information society United States Wirtschaft (DE-588)4066399-1 gnd Web Services (DE-588)4691234-4 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Suchmaschine (DE-588)4423007-2 gnd |
| topic_facet | Google (Firme) Google (Firm) Google LLC Informatiemaatschappij Internet - Industrie - États-Unis Moteurs de recherche sur Internet Recherche sur Internet Search engines Société informatisée - États-Unis Internet industry United States Web search engines Internet searching Information society United States Wirtschaft Web Services Internet Electronic Commerce Suchmaschine USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014179111&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014179111&sequence=000005&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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