Higher profits through customer lock-in: a roadmap
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
Thomson South-Western
2004
|
| Schriftenreihe: | American Marketing Association
|
| Schlagworte: | |
| Beschreibung: | VIII, 199 S. graph. Darst. |
| ISBN: | 0324202652 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV020850223 | ||
| 003 | DE-604 | ||
| 005 | 20060131 | ||
| 007 | t | ||
| 008 | 051028s2004 d||| |||| 00||| eng d | ||
| 020 | |a 0324202652 |9 0-324-20265-2 | ||
| 035 | |a (OCoLC)57410608 | ||
| 035 | |a (DE-599)BVBBV020850223 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-N2 |a DE-188 |a DE-83 | ||
| 050 | 0 | |a HF5415.5 | |
| 082 | 0 | |a 658.8/12 |2 22 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Büschken, Joachim |d 1964- |e Verfasser |0 (DE-588)120601389 |4 aut | |
| 245 | 1 | 0 | |a Higher profits through customer lock-in |b a roadmap |c Joachim Büschken |
| 246 | 1 | 3 | |a Higher profits through customer lock in |
| 264 | 1 | |a Mason, Ohio |b Thomson South-Western |c 2004 | |
| 300 | |a VIII, 199 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a American Marketing Association | |
| 650 | 7 | |a Klantenbinding |2 gtt | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Customer services | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014171944 | ||
Datensatz im Suchindex
| _version_ | 1804134563397500928 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Büschken, Joachim 1964- |
| author_GND | (DE-588)120601389 |
| author_facet | Büschken, Joachim 1964- |
| author_role | aut |
| author_sort | Büschken, Joachim 1964- |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV020850223 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)57410608 (DE-599)BVBBV020850223 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01387nam a2200421 c 4500</leader><controlfield tag="001">BV020850223</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060131 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">051028s2004 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0324202652</subfield><subfield code="9">0-324-20265-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)57410608</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV020850223</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Büschken, Joachim</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120601389</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Higher profits through customer lock-in</subfield><subfield code="b">a roadmap</subfield><subfield code="c">Joachim Büschken</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Higher profits through customer lock in</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mason, Ohio</subfield><subfield code="b">Thomson South-Western</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 199 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">American Marketing Association</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Klantenbinding</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer loyalty</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer services</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014171944</subfield></datafield></record></collection> |
| id | DE-604.BV020850223 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:19:35Z |
| indexdate | 2024-07-09T20:26:36Z |
| institution | BVB |
| isbn | 0324202652 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014171944 |
| oclc_num | 57410608 |
| open_access_boolean | |
| owner | DE-945 DE-N2 DE-188 DE-83 |
| owner_facet | DE-945 DE-N2 DE-188 DE-83 |
| physical | VIII, 199 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Thomson South-Western |
| record_format | marc |
| series2 | American Marketing Association |
| spelling | Büschken, Joachim 1964- Verfasser (DE-588)120601389 aut Higher profits through customer lock-in a roadmap Joachim Büschken Higher profits through customer lock in Mason, Ohio Thomson South-Western 2004 VIII, 199 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier American Marketing Association Klantenbinding gtt Customer loyalty Customer relations Customer services Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenbindung (DE-588)4384508-3 s Kundenmanagement (DE-588)4236865-0 s DE-604 |
| spellingShingle | Büschken, Joachim 1964- Higher profits through customer lock-in a roadmap Klantenbinding gtt Customer loyalty Customer relations Customer services Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4384508-3 |
| title | Higher profits through customer lock-in a roadmap |
| title_alt | Higher profits through customer lock in |
| title_auth | Higher profits through customer lock-in a roadmap |
| title_exact_search | Higher profits through customer lock-in a roadmap |
| title_exact_search_txtP | Higher profits through customer lock-in a roadmap |
| title_full | Higher profits through customer lock-in a roadmap Joachim Büschken |
| title_fullStr | Higher profits through customer lock-in a roadmap Joachim Büschken |
| title_full_unstemmed | Higher profits through customer lock-in a roadmap Joachim Büschken |
| title_short | Higher profits through customer lock-in |
| title_sort | higher profits through customer lock in a roadmap |
| title_sub | a roadmap |
| topic | Klantenbinding gtt Customer loyalty Customer relations Customer services Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Klantenbinding Customer loyalty Customer relations Customer services Kundenmanagement Kundenbindung |
| work_keys_str_mv | AT buschkenjoachim higherprofitsthroughcustomerlockinaroadmap AT buschkenjoachim higherprofitsthroughcustomerlockin |