Market-based management: strategies for growing customer value and profitability
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2005
|
| Ausgabe: | 4. ed., international ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 506 S. Ill., graph. Darst. |
| ISBN: | 0131293729 |
Internformat
MARC
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| 100 | 1 | |a Best, Roger J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market-based management |b strategies for growing customer value and profitability |c Roger J. Best |
| 250 | |a 4. ed., international ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2005 | |
| 300 | |a XXII, 506 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Administración de mercadeo | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Best, Roger J. |
| author_facet | Best, Roger J. |
| author_role | aut |
| author_sort | Best, Roger J. |
| author_variant | r j b rj rjb |
| building | Verbundindex |
| bvnumber | BV020847321 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 300 QP 600 |
| ctrlnum | (OCoLC)55138788 (DE-599)BVBBV020847321 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed., international ed. |
| format | Book |
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| id | DE-604.BV020847321 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:18:40Z |
| indexdate | 2024-07-09T20:26:31Z |
| institution | BVB |
| isbn | 0131293729 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014169082 |
| oclc_num | 55138788 |
| open_access_boolean | |
| owner | DE-N2 DE-11 DE-20 |
| owner_facet | DE-N2 DE-11 DE-20 |
| physical | XXII, 506 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Best, Roger J. Verfasser aut Market-based management strategies for growing customer value and profitability Roger J. Best 4. ed., international ed. Upper Saddle River, NJ Pearson Prentice Hall 2005 XXII, 506 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Administración de mercadeo Management gtt Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Best, Roger J. Market-based management strategies for growing customer value and profitability Administración de mercadeo Management gtt Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Market-based management strategies for growing customer value and profitability |
| title_auth | Market-based management strategies for growing customer value and profitability |
| title_exact_search | Market-based management strategies for growing customer value and profitability |
| title_exact_search_txtP | Market-based management strategies for growing customer value and profitability |
| title_full | Market-based management strategies for growing customer value and profitability Roger J. Best |
| title_fullStr | Market-based management strategies for growing customer value and profitability Roger J. Best |
| title_full_unstemmed | Market-based management strategies for growing customer value and profitability Roger J. Best |
| title_short | Market-based management |
| title_sort | market based management strategies for growing customer value and profitability |
| title_sub | strategies for growing customer value and profitability |
| topic | Administración de mercadeo Management gtt Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Administración de mercadeo Management Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT bestrogerj marketbasedmanagementstrategiesforgrowingcustomervalueandprofitability |