Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lewiston [u.a.]
Mellen
2005
|
| Schriftenreihe: | Studies in African economic and social development
26 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 300 p. 24 cm |
| ISBN: | 0773461620 |
Internformat
MARC
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| 100 | 1 | |a Alozie, Emmanuel C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria |c Emmanuel C. Alozie |
| 264 | 1 | |a Lewiston [u.a.] |b Mellen |c 2005 | |
| 300 | |a xvi, 300 p. |c 24 cm | ||
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| 337 | |b n |2 rdamedia | ||
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| 490 | 1 | |a Studies in African economic and social development |v 26 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Advertising |z Nigeria | |
| 650 | 4 | |a Advertising |x Social aspects |z Nigeria | |
| 650 | 4 | |a Mass media |z Nigeria | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Dedication........................................................................................................i
Contents.........................................................................................................iii
List of Tables..............................................................................v
Commendatory Preface by Dr. Mazharul Haque............................................vii
Acknowledgments..........................................................................................xi
List of Abbreviations.....................................................................................xv
I. INTRODUCTION.......................................................................................1
II. NIGERIA: OVERVIEW AND HISTORY................................................45
III. COMMUNICATIONS IN NIGERIA......................................................59
IV. MASS MEDIA AND NATION DEVELOPMENT: AN
ONGOING DEBATE........................................................................75
V. ADVERTISING S ROLE IN NATIONAL DEVELOPMENT...............115
VI. THEORIES OF MODERNIZATION/DEVELOPMENT.......................141
VII. THE STRUCTURE OF ADVERTISING IN NIGERIAN
MASS MEDIA................................................................165
VIII. THE MEDIATION OF MEANING IN NIGERIAN
MASS MEDIA ADVERTISING.............................................195
DC. SUMMARY, DISCUSSION, AND CONCLUSION.............................231
Appendices..................................................................................................253
Appendix A........................................................................................255
Appendix B........................................................................................259
References...................................................................................................261
Index...........................................................................................................293
LIST OF TABLES
Table Page(s)
1 Comparative Population Density.....................................................................58
2 Breakdown of Advertising Expenditures..........................................................70
3 Top Ten Agencies in Billings..........................................................................70
4 Allied Advertising Services 1990 1996...........................................................71
5 Advertising/Allied Services Summary 1990 1996...........................................71
6 Significance of Advertising/Allied Services to National Employment
1988 1996..........................................................................71
7 Advertising/Allied Services as Index of GDP, 1987 96...................................72
8 Summary of World Value Systems............................................................160 3
9 Definitions of Terms..................................................................................172 6
10 Advertisements for Essential Products and Services.....................................180
11 Advertisements for Non Essential Products and Services.............................181
12 Breakdown of Advertisement by Media Type..............................................183
13 Government and Private Sponsorship..........................................................184
14 National, Transnational, and Unknown Sponsorship....................................186
15 Product/Service Origin and Advertising Sponsorship...................................187
16 Origin of Products/Services.........................................................................187
17 Origin of Essential and Non Essential Products/Services.............................189
18 Dominant Appeal in Advertisement.............................................................190
19 Appeals Based on Core African Values.......................................................190
20 Appeal by Level of Involvement..................................................................191
21 Appeal by Sponsorship................................................................................192
22 Appeal by Product/Service Origin...............................................................193
23 Dominant Developmental Themes/Values in Nigerian Advertising..............210
|
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| geographic_facet | Nigeria |
| id | DE-604.BV020829380 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:20:12Z |
| institution | BVB |
| isbn | 0773461620 |
| language | English |
| lccn | 2005041460 |
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| physical | xvi, 300 p. 24 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Mellen |
| record_format | marc |
| series | Studies in African economic and social development |
| series2 | Studies in African economic and social development |
| spelling | Alozie, Emmanuel C. Verfasser aut Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria Emmanuel C. Alozie Lewiston [u.a.] Mellen 2005 xvi, 300 p. 24 cm txt rdacontent n rdamedia nc rdacarrier Studies in African economic and social development 26 Includes bibliographical references and index Gesellschaft Massenmedien Advertising Nigeria Advertising Social aspects Nigeria Mass media Nigeria Werbung (DE-588)4065541-6 gnd rswk-swf Nigeria (DE-588)4042300-1 gnd rswk-swf Nigeria (DE-588)4042300-1 g Werbung (DE-588)4065541-6 s DE-604 Studies in African economic and social development 26 (DE-604)BV001883046 26 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013834621&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Alozie, Emmanuel C. Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria Studies in African economic and social development Gesellschaft Massenmedien Advertising Nigeria Advertising Social aspects Nigeria Mass media Nigeria Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4042300-1 |
| title | Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria |
| title_auth | Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria |
| title_exact_search | Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria |
| title_full | Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria Emmanuel C. Alozie |
| title_fullStr | Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria Emmanuel C. Alozie |
| title_full_unstemmed | Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria Emmanuel C. Alozie |
| title_short | Cultural reflections and the role of advertising in the socio-economic and national development of Nigeria |
| title_sort | cultural reflections and the role of advertising in the socio economic and national development of nigeria |
| topic | Gesellschaft Massenmedien Advertising Nigeria Advertising Social aspects Nigeria Mass media Nigeria Werbung (DE-588)4065541-6 gnd |
| topic_facet | Gesellschaft Massenmedien Advertising Nigeria Advertising Social aspects Nigeria Mass media Nigeria Werbung Nigeria |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013834621&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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