The public relations handbook for nonprofits: a comprehensive and practical guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, Calif.
Jossey-Bass
2005
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 311 S. |
| ISBN: | 9780787974541 0787974544 |
Internformat
MARC
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| 245 | 1 | 0 | |a The public relations handbook for nonprofits |b a comprehensive and practical guide |c Art Feinglass |
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Datensatz im Suchindex
| _version_ | 1804134153426305024 |
|---|---|
| adam_text | CONTENTS
Exhibits ix
Foreword xi
By Naomi Levine
Preface xiii
The Author xxi
PART ONE: GETTING STARTED 1
1 Identifying Target Markets 3
2 Setting Goals, Clarifying the Message, and Creating the PR Plan 21
PART TWO: THE PR TOOLKIT 47
3 Choosing the Right Spokesperson 49
4 Writing and Placing the News Release 57
5 Maximizing Alternative Press Tools 88
vN
viil Contents
6 Crafting Press Kits 107
7 Creating Brochures 116
8 Communicating Through Newsletters 131
9 Producing Annual Reports 145
10 Making Direct Mail Work 156
11 Understanding Advertising 171
12 Pitching and Placing: Radio 191
13 Pitching and Placing: Television 206
14 Producing Videos and DVDs 229
15 Using the Internet 244
16 Planning Dinners and Special Events 252
PART THREE: MONITORING THE PR CAMPAIGN 283
17 Reviewing and Revising the PR Plan 285
18 Reporting to Stakeholders 294
Conclusion: Bringing It All Together 299
Index 303
EXHIBITS
4.1 Press Release from St. Hubert s Animal Shelter 62
4.2 Press Release from the American Red Cross 63
4.3 Sample E Mail Release 72
5.1 Sample Media Advisory (YAI) 92
5.2 Letter to the Editor of The Washington Post from City Harvest 96
7.1 Gilda s Club Logo and Brochure 118
8.1 MTA s Metro North Newsletters: Mileposts and Outposts 134
10.1 New York City Rescue Mission s Direct Mail Appeal 160
11.1 Ad from Teach For America 189
12.1 Three Versions of a Radio PSA for the Adoptive Parents Committee 197
12.2 Radio PSA for Guiding Eyes for the Blind 199
13.1 Sample Media Advisory (Congresswoman Velazquez) 211
13.2 Media Guidelines 217
13.3 TV Script for a PSA: Thirty Second and Fifteen Second Versions 223
14.1 Sample Page from a Video Script 236
16.1 Plan for The Best of Brooklyn Event 266
16.2 Canine Cotillion Sample Invitation Cover 276
Ix
|
| any_adam_object | 1 |
| author | Feinglass, Art |
| author_facet | Feinglass, Art |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| indexdate | 2024-07-09T20:20:05Z |
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| language | English |
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| physical | XXI, 311 S. |
| publishDate | 2005 |
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| spelling | Feinglass, Art Verfasser aut The public relations handbook for nonprofits a comprehensive and practical guide Art Feinglass 1. ed. San Francisco, Calif. Jossey-Bass 2005 XXI, 311 S. txt rdacontent n rdamedia nc rdacarrier Associations sans but lucratif - Relations publiques Niet-commerciële organisaties gtt Public relations gtt Nonprofit organizations Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013830016&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Feinglass, Art The public relations handbook for nonprofits a comprehensive and practical guide Associations sans but lucratif - Relations publiques Niet-commerciële organisaties gtt Public relations gtt Nonprofit organizations Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | The public relations handbook for nonprofits a comprehensive and practical guide |
| title_auth | The public relations handbook for nonprofits a comprehensive and practical guide |
| title_exact_search | The public relations handbook for nonprofits a comprehensive and practical guide |
| title_full | The public relations handbook for nonprofits a comprehensive and practical guide Art Feinglass |
| title_fullStr | The public relations handbook for nonprofits a comprehensive and practical guide Art Feinglass |
| title_full_unstemmed | The public relations handbook for nonprofits a comprehensive and practical guide Art Feinglass |
| title_short | The public relations handbook for nonprofits |
| title_sort | the public relations handbook for nonprofits a comprehensive and practical guide |
| title_sub | a comprehensive and practical guide |
| topic | Associations sans but lucratif - Relations publiques Niet-commerciële organisaties gtt Public relations gtt Nonprofit organizations Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Associations sans but lucratif - Relations publiques Niet-commerciële organisaties Public relations Nonprofit organizations Public relations Öffentlichkeitsarbeit |
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