Services marketing in Asia: a case book
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Singapore [u.a.]
Pearson Prentice Hall
2005
|
| Schlagworte: | |
| Beschreibung: | XV, 454 S. Ill., graph. Darst. |
| ISBN: | 9812449434 |
Internformat
MARC
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| 245 | 1 | 0 | |a Services marketing in Asia |b a case book |c Jochen Wirtz ; Christopher Lovelock |
| 264 | 1 | |a Singapore [u.a.] |b Pearson Prentice Hall |c 2005 | |
| 300 | |a XV, 454 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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| id | DE-604.BV020819822 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:14:02Z |
| institution | BVB |
| isbn | 9812449434 |
| language | English |
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| physical | XV, 454 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
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| publisher | Pearson Prentice Hall |
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| spelling | Services marketing in Asia a case book Jochen Wirtz ; Christopher Lovelock Singapore [u.a.] Pearson Prentice Hall 2005 XV, 454 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Service industries Asia Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Asien Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Asien (DE-588)4003217-6 g Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Wirtz, Jochen Sonstige (DE-588)14257144X oth Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth |
| spellingShingle | Services marketing in Asia a case book Service industries Asia Marketing Case studies Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4003217-6 (DE-588)4006432-3 (DE-588)4522595-3 |
| title | Services marketing in Asia a case book |
| title_auth | Services marketing in Asia a case book |
| title_exact_search | Services marketing in Asia a case book |
| title_full | Services marketing in Asia a case book Jochen Wirtz ; Christopher Lovelock |
| title_fullStr | Services marketing in Asia a case book Jochen Wirtz ; Christopher Lovelock |
| title_full_unstemmed | Services marketing in Asia a case book Jochen Wirtz ; Christopher Lovelock |
| title_short | Services marketing in Asia |
| title_sort | services marketing in asia a case book |
| title_sub | a case book |
| topic | Service industries Asia Marketing Case studies Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries Asia Marketing Case studies Marketing Dienstleistung Asien Bibliografie Fallstudiensammlung |
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