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Pricing: making profitable decisions

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Bibliographische Detailangaben
1. Verfasser:	Monroe, Kent B. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston u. a. McGraw-Hill Irwin 2003
Ausgabe:	3. ed.
Schriftenreihe:	McGraw-Hill higher education
Schlagworte:	Precio Preço (economia) Pricing Management Preispolitik
Online-Zugang:	Table of contents Publisher description Inhaltsverzeichnis
Beschreibung:	XXVI, 658 S. graph. Darst.
ISBN:	0071198601 0072528818 9780071198608

Internformat

MARC


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Datensatz im Suchindex

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adam_text	BRIEF CONTENTS SECTION ONE INTRODUCTION 1 1 EFFECTIVE PRICING MANAGEMENT 2 SECTION TWO ECONOMIC FOUNDATIONS OF PRICING THEORY 25 2 THE ECONOMICS OF PRICE DETERMINATION 26 3 THE ECONOMICS OF INFORMATION 55 4 SIGNALING AND MANAGING COMPETITION 77 SECTION THREE UNDERSTANDING CUSTOMER AND BUYER BEHAVIOR 101 5 BEHAVIORAL FOUNDATIONS FOR PRICING MANAGEMENT 102 6 PRICING PRACTICES THAT ENDANGER PROFITS 128 7 PRICE AND CUSTOMER S PERCEPTIONS OF VALUE 158 8 CUSTOMER VALUE ANALYSIS 191 9 RESEARCH METHODS FOR PRICING DECISIONS 219 SECTION FOUR PROFITABILITY ANALYSIS FOR PRICING DECISIONS 253 10 THE ROLE OF COSTS IN PRICING DECISIONS 255 11 USING LEVERAGE FOR DEVELOPING PRICING STRATEGIES 282 12 MARKETING PROFITABILITY ANALYSIS 314 XVI BRIEF CONTENTS XVII SECTION FIVE DEVELOPING PRICING STRATEGIES 345 13 EXPERIENCE CURVE PRICING 347 14 PRICING OVER THE PRODUCT LIFE CYCLE 365 15 PRODUCT-LINE PRICING 395 SECTION SIX MANAGING THE PRICING FUNCTION 431 16 DEVELOPING A PRICE STRUCTURE 435 17 PRICING TO AND THROUGH THE CHANNEL 470 18 LEGAL ASPECTS OF PRICING STRATEGY 509 SECTION SEVEN SPECIAL TOPICS ON PRICING 545 19 AUCTIONS AND COMPETITIVE BIDDING 546 20 EXTENDING THE CONCEPTS OF STRATEGIC PRICING 562 21 PRICING ON THE INTERNET 596 SECTION EIGHT RECOMMENDATIONS 617 22 GUIDELINES FOR BETTER PRICING DECISIONS 6 1 8 GLOSSARY 634 INDEX 644
any_adam_object	1
author	Monroe, Kent B.
author_facet	Monroe, Kent B.
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author_sort	Monroe, Kent B.
author_variant	k b m kb kbm
building	Verbundindex
bvnumber	BV020048620
callnumber-first	H - Social Science
callnumber-label	HF5416
callnumber-raw	HF5416.5.M66 2003
callnumber-search	HF5416.5.M66 2003
callnumber-sort	HF 45416.5 M66 42003
callnumber-subject	HF - Commerce
classification_rvk	QP 622
ctrlnum	(OCoLC)49872606 (DE-599)BVBBV020048620
dewey-full	658.8/1621 658.8/16
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/16 21 658.8/16
dewey-search	658.8/16 21 658.8/16
dewey-sort	3658.8 216 221
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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spelling	Monroe, Kent B. Verfasser aut Pricing making profitable decisions Kent B. Monroe 3. ed. Boston u. a. McGraw-Hill Irwin 2003 XXVI, 658 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill higher education Precio Preço (economia) larpcal Pricing Management (DE-588)4037278-9 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Management (DE-588)4037278-9 s Preispolitik (DE-588)4047118-4 s 1\p DE-604 http://www.loc.gov/catdir/toc/mh031/2002141429.html Table of contents http://www.loc.gov/catdir/description/mh031/2002141429.html Publisher description SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013369590&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Monroe, Kent B. Pricing making profitable decisions Precio Preço (economia) larpcal Pricing Management (DE-588)4037278-9 gnd Preispolitik (DE-588)4047118-4 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4047118-4
title	Pricing making profitable decisions
title_auth	Pricing making profitable decisions
title_exact_search	Pricing making profitable decisions
title_full	Pricing making profitable decisions Kent B. Monroe
title_fullStr	Pricing making profitable decisions Kent B. Monroe
title_full_unstemmed	Pricing making profitable decisions Kent B. Monroe
title_short	Pricing
title_sort	pricing making profitable decisions
title_sub	making profitable decisions
topic	Precio Preço (economia) larpcal Pricing Management (DE-588)4037278-9 gnd Preispolitik (DE-588)4047118-4 gnd
topic_facet	Precio Preço (economia) Pricing Management Preispolitik
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work_keys_str_mv	AT monroekentb pricingmakingprofitabledecisions

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