The PDMA handbook of new product development:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2005
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XIII, 625 S. Ill. 25 cm |
| ISBN: | 0471485241 |
Internformat
MARC
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| 245 | 1 | 0 | |a The PDMA handbook of new product development |c ed. by Kenneth B. Kahn ... |
| 246 | 1 | 3 | |a Handbook of new product development |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2005 | |
| 300 | |a XIII, 625 S. |b Ill. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Productontwikkeling |2 gtt | |
| 650 | 4 | |a Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc | |
| 650 | 4 | |a Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc | |
| 650 | 4 | |a New products |z United States |x Management |v Handbooks, manuals, etc | |
| 650 | 4 | |a Product management |z United States |v Handbooks, manuals, etc | |
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| 700 | 1 | |a Kahn, Kenneth B. |e Sonstige |4 oth | |
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| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0414/2004002261.htmlE |3 Table of contents | |
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Datensatz im Suchindex
| _version_ | 1804133623889133568 |
|---|---|
| adam_text | Introduction ix
Acknowledgments xi
PART ONE: BEFORE YOU GET STARTED 1
1. New Products—What Separates the Winners from the Losers and
What Drives Success 3
Robert G. Cooper
2. A New Product s Development Strategy: Formulation and
Implementation 29
George Castellion
3. New Product Portfolio Planning and Management 46
Marvin L. Patterson
4. Implementing Product Development 59
Paul O Connor
5. Process Ownership 73
Dr. W. M. Watson
6. The Fuzzy Front End for Incremental, Platform, and Breakthrough
Products 81
Peter A. Koen
7. Service Development 92
Thomas D. Kuczmarski and Zachary T. Johnston
PART TWO: ORGANIZING THE DEVELOPMENT 109
8. Innovation in Large Companies: Approaches and Organizational
Architecture 111
Peter A. Koen
9. Managing Product Development Project Teams 127
Hans J. Thamhain
10. Influence and Politics in Product Development 144
Stephen K. Markham and Patricia J. Holahan
11. Distributed New Product Development (DNPD) 158
Stefan Heck and T. J. Grewal
12. Accelerated Product Development: Techniques and Traps 173
Preston C. Smith
ART THREE: GETTING STARTED 189
13. Market Analysis and Segmentation for New Products 191
Douglas G. Boike, Ben Bonifant, and Tony Siesfeld
14. Obtaining Customer Needs for Product Development 211
Abbie Griffin
15. Contextual Research for New Product Development 228
Chris V. Conley
16. Interacting with Customers in the New Product Development
Process 249
Ian Alam
Contents
17. Getting Lightning to Strike: Ideation and Concept
Generation 263
Christopher W. Miller
18. Quantitative Market Research 279
Brian D. Ottum
19. Extracting Value from Your Patent Portfolio 302
Laura A. Schoppe and Nancy Pekar
20. Technology Management 319
Greg Evans and Patrice Causselin
PART FOUR: DOING THE DEVELOPMENT 335
21. Gate Decisions: The Key to Managing Risk during New Product
Development 337
Jeffrey B. Schmidt
22. Winning Product Review Approval 349
Bob Lonadier
23. Approaches to New Product Forecasting 362
Kenneth B. Kahn
24. Enhancing New Product Development Success through Industrial
Design Strategy 378
Robert W. Veryzer
25. Building a Bridge to the End User: How Industrial Designers
Contribute to Product Development 389
Joseph Juratovac
26. Human Factors Engineering Considerations in New Product
Development 406
Mary Hoffman Pancake
27. Design Becomes Reality—Rapid Prototyping 417
Raymond Sander
28. Risk Tools for Technical Development: Hazard Analysis and
FMEA 430
Steven R. Nelson and Fritz Eubanks
ART FIVE: FINISHING THE JOB 443
29. Using an Effective Metrics Program to Support Business
Objectives 445
Amy Chan
30. Managing New Product and Service Launch 455
Sue Nagle
31. Managing the Supply Chain Implications of Launch 466
Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank
32. Market Testing and Postlaunch Evaluation for Consumer
Goods 479
David W. Olson
33. Overview and Context for Life Cycle Management 497
Bill Ausura, Bob Gill, and Steven Haines
34. Product Obsolescence and Discontinuation 513
Elizabeth Jackson
ART SIX: PDMA RESEARCH ON NPD 525
35. Lessons Learned from Outstanding Corporate Innovators 527
Douglas Boike, Thomas Hustad, Stan Jankowski, Sally Evans Kay, John Moran,
Albert Page, and Norman Parker
36. First Results from the 2003 Comparative Performance Assessment
Study (CPAS) 546
Marjorie Adams Bigelow
Appendix: About the Product Development Management
Association (PDMA) 567
The PDMA Glossary for New Product Development 572
Author Index 615
Subject Index 618
|
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV020048428 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:11:40Z |
| institution | BVB |
| isbn | 0471485241 |
| language | English |
| lccn | 2004002261 |
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| physical | XIII, 625 S. Ill. 25 cm |
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| spelling | The PDMA handbook of new product development ed. by Kenneth B. Kahn ... Handbook of new product development 2. ed. Hoboken, N.J. Wiley 2005 XIII, 625 S. Ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Marketing gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung (DE-588)4139402-1 gnd rswk-swf USA Produktentwicklung (DE-588)4139402-1 s DE-604 Kahn, Kenneth B. Sonstige oth http://www.loc.gov/catdir/description/wiley042/2004002261.html Publisher description http://www.loc.gov/catdir/toc/ecip0414/2004002261.htmlE Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013369405&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The PDMA handbook of new product development Marketing gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4139402-1 |
| title | The PDMA handbook of new product development |
| title_alt | Handbook of new product development |
| title_auth | The PDMA handbook of new product development |
| title_exact_search | The PDMA handbook of new product development |
| title_full | The PDMA handbook of new product development ed. by Kenneth B. Kahn ... |
| title_fullStr | The PDMA handbook of new product development ed. by Kenneth B. Kahn ... |
| title_full_unstemmed | The PDMA handbook of new product development ed. by Kenneth B. Kahn ... |
| title_short | The PDMA handbook of new product development |
| title_sort | the pdma handbook of new product development |
| topic | Marketing gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Marketing Productontwikkeling Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung USA |
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