Holdings: Handbook of media management and economics

Handbook of media management and economics:

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Bibliographic Details
Format:	Book
Language:	English
Published:	Mahwah, N.J. [u.a.] Erlbaum/Routledge 2006
Subjects:	Massenmedien Mass media > Management Mass media > Economic aspects Wirtschaftspolitik Management
Online Access:	Table of contents Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	XVIII, 750 S. Ill.
ISBN:	0805850031 080585004X

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MARC


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Record in the Search Index

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adam_text	Contents List of Contributors xiii Preface xv PART I. THEORETICAL DIMENSIONS IN MEDIA MANAGEMENT AND ECONOMICS 1 Historical Trends and Patterns in Media Management Research 3 Alan B. Albarran 2 Historical Trends and Patterns in Media Economics 23 Robert G. Picard 3 Theoretical Approaches in Media Management Research 37 Bozena I. Mierzjewska and C. Ann Hollifield c 4 Paradigms and Analytical Frameworks in Modern Economics and Media Economics 67 Steven S. Wildman 5 Regulatory and Political Influences on Media Management and Economics 91 Barbara A. Cherry ix X CONTENTS PART II. ISSUES IN MEDIA MANAGEMENT AND ECONOMICS 6 Issues in Human Relations Management 115 James W. Redmond 7 Issues in Financial Management 145 Ronald J. Rizzuto 8 Issues in Strategic Management 161 Sylvia M. Chan Olmsted 9 Issues in Media Product Management 181 Angel Arrese Reca 10 Issues in Transnational Media Management 203 Richard A. Gershon 11 Issues in Marketing and Branding 229 Walter S. McDowell . 12 Issues in Media Management and Technology 251 Sylvia M. Chan Olmsted ¦ 13 Issues in Media Management and the Public Interest 275 Philip M. Napoli 14 Industry Specific Management Issues 297 Douglas A. Ferguson 15 Issues in Market Structure 325 Hans van Kranenburg and Annelies Hogenbirk 16 Media Competition and Levels of Analysis 345 John Dimmick 17 The Economics of Media Consolidation 363 Todd Chambers and Herbert H. Howard 18 The Economics of Media Programming 387 David Waterman 19 Issues in Network/Distribution Economics 417 Benjamin J. Bates and Kendra S. Albright 20 Issues in Media Convergence 445 Michael O. Wirth 21 Issues in Media Globalization 463 Alfonso Sdnchez Tabemero CONTENTS xi 22 Issues in Political Economy 493 Phil Graham PART III. ANALYTICAL TOOLS IN MEDIA MANAGEMENT AND ECONOMICS 23 Quantitative Methods in Media Management and Economics 523 Randal A. Beam 24 Methodological Approaches in Media Management and Media Economics Research 553 Gillian Doyle and Simon Frith 25 Qualitative Research in Media Management and Economics 573 C. Ann Hollifield and Amy Jo Coffey 26 Media Finance and Valuation 601 Gary W. Ozanich 27 Audience Research and Analysis 623 Patricia F. Phalen PART IV. FUTURE DIRECTIONS IN MEDIA MANAGEMENT AND ECONOMICS 28 Directions for Media Management Research in the 21st Century 639 Dan Shaver and Mary Alice Shaver 29 Future Directions for Media Economics Research 655 Stephen Lacy andjohannes M. Bauer 30 Global Media Management and Economics 675 David H. Goff Author Index 691 Subject Index 713
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spelling	Handbook of media management and economics ed. Alan B. Albarran Mahwah, N.J. [u.a.] Erlbaum/Routledge 2006 XVIII, 750 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Mass media Management Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd rswk-swf Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Management (DE-588)4037278-9 s Wirtschaftspolitik (DE-588)4066493-4 s DE-604 Albarran, Alan B. Sonstige oth http://www.loc.gov/catdir/toc/ecip0511/2005011722.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013364227&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Handbook of media management and economics Massenmedien Mass media Management Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4037877-9 (DE-588)4066493-4 (DE-588)4037278-9
title	Handbook of media management and economics
title_auth	Handbook of media management and economics
title_exact_search	Handbook of media management and economics
title_full	Handbook of media management and economics ed. Alan B. Albarran
title_fullStr	Handbook of media management and economics ed. Alan B. Albarran
title_full_unstemmed	Handbook of media management and economics ed. Alan B. Albarran
title_short	Handbook of media management and economics
title_sort	handbook of media management and economics
topic	Massenmedien Mass media Management Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Management (DE-588)4037278-9 gnd
topic_facet	Massenmedien Mass media Management Mass media Economic aspects Wirtschaftspolitik Management
url	http://www.loc.gov/catdir/toc/ecip0511/2005011722.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013364227&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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