Handbook of media management and economics:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. [u.a.]
Erlbaum/Routledge
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 750 S. Ill. |
| ISBN: | 0805850031 080585004X |
Internformat
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| 245 | 1 | 0 | |a Handbook of media management and economics |c ed. Alan B. Albarran |
| 264 | 1 | |a Mahwah, N.J. [u.a.] |b Erlbaum/Routledge |c 2006 | |
| 300 | |a XVIII, 750 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media |x Management | |
| 650 | 4 | |a Mass media |x Economic aspects | |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Albarran, Alan B. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of Contributors xiii
Preface xv
PART I. THEORETICAL DIMENSIONS IN MEDIA
MANAGEMENT AND ECONOMICS
1 Historical Trends and Patterns in Media Management Research 3
Alan B. Albarran
2 Historical Trends and Patterns in Media Economics 23
Robert G. Picard
3 Theoretical Approaches in Media Management Research 37
Bozena I. Mierzjewska and C. Ann Hollifield
c 4 Paradigms and Analytical Frameworks in Modern Economics
and Media Economics 67
Steven S. Wildman
5 Regulatory and Political Influences on Media Management
and Economics 91
Barbara A. Cherry
ix
X CONTENTS
PART II. ISSUES IN MEDIA MANAGEMENT AND ECONOMICS
6 Issues in Human Relations Management 115
James W. Redmond
7 Issues in Financial Management 145
Ronald J. Rizzuto
8 Issues in Strategic Management 161
Sylvia M. Chan Olmsted
9 Issues in Media Product Management 181
Angel Arrese Reca
10 Issues in Transnational Media Management 203
Richard A. Gershon
11 Issues in Marketing and Branding 229
Walter S. McDowell
. 12 Issues in Media Management and Technology 251
Sylvia M. Chan Olmsted
¦ 13 Issues in Media Management and the Public Interest 275
Philip M. Napoli
14 Industry Specific Management Issues 297
Douglas A. Ferguson
15 Issues in Market Structure 325
Hans van Kranenburg and Annelies Hogenbirk
16 Media Competition and Levels of Analysis 345
John Dimmick
17 The Economics of Media Consolidation 363
Todd Chambers and Herbert H. Howard
18 The Economics of Media Programming 387
David Waterman
19 Issues in Network/Distribution Economics 417
Benjamin J. Bates and Kendra S. Albright
20 Issues in Media Convergence 445
Michael O. Wirth
21 Issues in Media Globalization 463
Alfonso Sdnchez Tabemero
CONTENTS xi
22 Issues in Political Economy 493
Phil Graham
PART III. ANALYTICAL TOOLS IN MEDIA MANAGEMENT
AND ECONOMICS
23 Quantitative Methods in Media Management and Economics 523
Randal A. Beam
24 Methodological Approaches in Media Management and Media
Economics Research 553
Gillian Doyle and Simon Frith
25 Qualitative Research in Media Management and Economics 573
C. Ann Hollifield and Amy Jo Coffey
26 Media Finance and Valuation 601
Gary W. Ozanich
27 Audience Research and Analysis 623
Patricia F. Phalen
PART IV. FUTURE DIRECTIONS IN MEDIA MANAGEMENT
AND ECONOMICS
28 Directions for Media Management Research in the 21st Century 639
Dan Shaver and Mary Alice Shaver
29 Future Directions for Media Economics Research 655
Stephen Lacy andjohannes M. Bauer
30 Global Media Management and Economics 675
David H. Goff
Author Index 691
Subject Index 713
|
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| indexdate | 2024-07-09T20:11:33Z |
| institution | BVB |
| isbn | 0805850031 080585004X |
| language | English |
| lccn | 2005011722 |
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| physical | XVIII, 750 S. Ill. |
| publishDate | 2006 |
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| publisher | Erlbaum/Routledge |
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| spelling | Handbook of media management and economics ed. Alan B. Albarran Mahwah, N.J. [u.a.] Erlbaum/Routledge 2006 XVIII, 750 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Mass media Management Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd rswk-swf Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Management (DE-588)4037278-9 s Wirtschaftspolitik (DE-588)4066493-4 s DE-604 Albarran, Alan B. Sonstige oth http://www.loc.gov/catdir/toc/ecip0511/2005011722.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013364227&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook of media management and economics Massenmedien Mass media Management Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4066493-4 (DE-588)4037278-9 |
| title | Handbook of media management and economics |
| title_auth | Handbook of media management and economics |
| title_exact_search | Handbook of media management and economics |
| title_full | Handbook of media management and economics ed. Alan B. Albarran |
| title_fullStr | Handbook of media management and economics ed. Alan B. Albarran |
| title_full_unstemmed | Handbook of media management and economics ed. Alan B. Albarran |
| title_short | Handbook of media management and economics |
| title_sort | handbook of media management and economics |
| topic | Massenmedien Mass media Management Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Massenmedien Mass media Management Mass media Economic aspects Wirtschaftspolitik Management |
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