PR ist die bessere Werbung!:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Frankfurt [Main]
Verl. Moderne Industrie, Redline
2005
|
| Schlagworte: | |
| Beschreibung: | 312 S. Ill., graph. Darst. |
| ISBN: | 363601255X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV020035768 | ||
| 003 | DE-604 | ||
| 005 | 20051104 | ||
| 007 | t | ||
| 008 | 050919s2005 ad|| |||| 00||| ger d | ||
| 020 | |a 363601255X |c Pp. : EUR 29.90 (DE), EUR 30.80 (AT), sfr 52.00 |9 3-636-01255-X | ||
| 035 | |a (OCoLC)315161391 | ||
| 035 | |a (DE-599)BVBBV020035768 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 1 | |a ger |h eng | |
| 049 | |a DE-863 |a DE-19 | ||
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Ries, Al |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a The fall of advertising and the rise of pr |
| 245 | 1 | 0 | |a PR ist die bessere Werbung! |c Al Ries/Laura Ries. [Aus dem Amerikan. von Norbert Juraschitz] |
| 264 | 1 | |a Frankfurt [Main] |b Verl. Moderne Industrie, Redline |c 2005 | |
| 300 | |a 312 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ries, Laura |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013356902 | ||
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 637 R559 |
| DE-BY-FWS_katkey | 252541 |
| DE-BY-FWS_media_number | 083100857460 |
| _version_ | 1824553529657786369 |
| any_adam_object | |
| author | Ries, Al Ries, Laura |
| author_facet | Ries, Al Ries, Laura |
| author_role | aut aut |
| author_sort | Ries, Al |
| author_variant | a r ar l r lr |
| building | Verbundindex |
| bvnumber | BV020035768 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)315161391 (DE-599)BVBBV020035768 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01250nam a2200349 c 4500</leader><controlfield tag="001">BV020035768</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20051104 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050919s2005 ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">363601255X</subfield><subfield code="c">Pp. : EUR 29.90 (DE), EUR 30.80 (AT), sfr 52.00</subfield><subfield code="9">3-636-01255-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)315161391</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV020035768</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">ger</subfield><subfield code="h">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ries, Al</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">The fall of advertising and the rise of pr</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">PR ist die bessere Werbung!</subfield><subfield code="c">Al Ries/Laura Ries. [Aus dem Amerikan. von Norbert Juraschitz]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt [Main]</subfield><subfield code="b">Verl. Moderne Industrie, Redline</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">312 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ries, Laura</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-013356902</subfield></datafield></record></collection> |
| id | DE-604.BV020035768 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:37:19Z |
| institution | BVB |
| isbn | 363601255X |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013356902 |
| oclc_num | 315161391 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-19 DE-BY-UBM |
| owner_facet | DE-863 DE-BY-FWS DE-19 DE-BY-UBM |
| physical | 312 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Verl. Moderne Industrie, Redline |
| record_format | marc |
| spellingShingle | Ries, Al Ries, Laura PR ist die bessere Werbung! Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4061963-1 |
| title | PR ist die bessere Werbung! |
| title_alt | The fall of advertising and the rise of pr |
| title_auth | PR ist die bessere Werbung! |
| title_exact_search | PR ist die bessere Werbung! |
| title_full | PR ist die bessere Werbung! Al Ries/Laura Ries. [Aus dem Amerikan. von Norbert Juraschitz] |
| title_fullStr | PR ist die bessere Werbung! Al Ries/Laura Ries. [Aus dem Amerikan. von Norbert Juraschitz] |
| title_full_unstemmed | PR ist die bessere Werbung! Al Ries/Laura Ries. [Aus dem Amerikan. von Norbert Juraschitz] |
| title_short | PR ist die bessere Werbung! |
| title_sort | pr ist die bessere werbung |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Öffentlichkeitsarbeit Unternehmen |
| work_keys_str_mv | AT riesal thefallofadvertisingandtheriseofpr AT rieslaura thefallofadvertisingandtheriseofpr AT riesal pristdiebesserewerbung AT rieslaura pristdiebesserewerbung |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 637 R559 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |