Economics for business:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Harlow [u.a.]
Financial Times Prentice Hall
2004
|
Ausgabe: | 3. ed. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | XXVII, 726 S. Ill. |
ISBN: | 0273683357 |
Internformat
MARC
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250 | |a 3. ed. | ||
264 | 1 | |a Harlow [u.a.] |b Financial Times Prentice Hall |c 2004 | |
300 | |a XXVII, 726 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
_version_ | 1804133597782736896 |
---|---|
adam_text | Detailed contents
Preface
Publisher s acknowledgements
Guided tour
XVII
xxiii
XXV
Part A «
Chapter
1.1
1.2
1.3
Box
Summary
Review questions
6
9
16
8
17
18
Chapter
2.1
2.2
2.3
Box
Box
Summary
Review questions
Appendix: Some techniques of economic analysis
Summary to appendix
Review questions to appendix
19
19
21
25
.23
26
29
29
30
40
40
Chapter
3.1
3.2
3.3
Box
Box
Summary
Review questions
41
41
45
49
46
52
55
56
Part end
56
vïiï
Part B
Chapter
4.1
4.2
4.3
4.4
Box
Box
Summary
Review questions
61
61
64
68
72
74
76
79
80
Chapter
5.1
5.2
decision making
5.3
5.4
5.5
Box
Box
Box
Summary
Review questions
81
81
85
88
92
98
92
96
100
102
103
Part end
104
Part C ^Background todemand
Chapter
6.1
6.2
6.3
Box
Box
Summary
Review questions
Chapter
7.1
7.2
Box
Summary
Review questions
131
131
137
136
142
142
DETAILED CONTENTS ¡x
r8
Product, marketing and advertising
144
8.1
Product differentiation
144
8.2
Marketing the product
148
8.3
Advertising
151
Box
146
Box
158
Summary
161
Review questions
162
Part end
162
Part D wBackground to supply
Chapter
9.1
9.2
9.3
9.4
9.5
Box
Box
Box
Box
Box
Summary
Review questions
167
167
169
173
178
186
168
177
182
188
191
192
193
Chapter
10.1
10.2
Summary
Review questions
195
195
200
205
205
Part end
207
Part
208
Chapter
and monopoly
11.1
11.2
11.3
211
211
213
220
x DETAILED
11.4
Box
Box
Box
Chapter
12.1
12.2
contestable
224
Concentration ratios
214
E-commerce
218
Windows cleaning
226
Summary
228
Review questions
229
Profit maximisation under Imperfect competition
230
Monopolistic competition
230
Oligopoly
234
Box
233
Box
241
Box
246
Summary
248
Review questions
249
Part end
250
Part
Chapter
13.1
13.2
13.3
13.4
13.5
Box
Box
Summary
Review questions
255
256
261
268
271
274
258
264
275
276
Chapter
14.1
14.2
14.3
Box
Box
Summary
Review questions
277
277
279
284
280
286
288
289
Chapter
15.1
15.2
15.3
15.4
290
290
291
293
295
DETAILED
15.5
15.6
15.7
Box
Box
Box
Summary
Review questions
Chapter
16.1
16.2
16.3
Box
Box
Summary
Review questions
Chapter
17.1
17.2
17.3
17.4
17.5
17.6
Box
Box
Summary
Review questions
Part end
Part
Chapter
18.1
18.2
18.3
18.4
18.5
18.6
18.7
Box
Box
Box
Summary
Review questions
xîi
Chapter
19.1
19.2
19.3
19.4
19.5
Box
Box
Summary
Review questions
375
375
377
380
386
392
382
388
395
396
Part end
396
Chapter
401
20.1
20.2
20.3
20.4
20.5
Box
the environment?
Box
Box
Summary
Review questions
Chapter
21.1
21.2
21.3
Box
Box
Box
Summary
Review questions
Chapter
22.1
22.2
22.3
Box
450
450
459
468
456
DETAILED
Box
Box
Summary
Review questions
466
470
475
477
Part end
478
Part
Chapter
23.1
23.2
23.3
23.4
23.5
23.6
23.7
Box
Box
Box
Summary
Review questions
483
483
487
489
494
498
499
501
492
498
504
505
506
Chapter
24.1
24.2
24.3
24.4
Box
Box
Box
Summary
Review questions
507
507
510
514
519
517
520
522
525
526
Chapter
Trading blocs
25.1
Preferential trading
25.2
Preferential trading in practice
25.3
The European Union
Box
Box
Summary
Review questions
528
528
530
535
532
537
540
541
Part end
542
xiv DETAILED CONTENTS
Chapter
26.1
26.2
26.3
26.4
26.5
26.6
Box
Box
Box
Summary
Review questions
Appendix: Measuring national income and output
Summary to appendix
Review questions to appendix
547
547
548
555
561
568
569
550
563
567
572
574
575
580
580
Chapter
27.1
27.2
27.3
27.4
Box
Box
Box
Summary
Review questions
581
581
585
590
592
588
589
596
599
600
Chapter
28.1
28.2
28.3
28.4
28.5
Box
Box
Box
Summary
Review questions
602
602
604
612
618
621
607
609
614
623
624
Chapter
29.1
29.2
29.3
29.4
29.5
Box
625
625
629
632
643
648
639
DETAILED
Box
Summary
Review questions
Part end -additional case studies and relevant websites
653
Part K IVfacroecoriomic policy
656
Chapter
30.1
30.2
30.3
30.4
30.5
30.6
Box
Box
Box
Box
Summary
Review questions
659
659
661
667
672
676
678
664
670
674
680
682
684
Chapter
31.1
31.2
31.3
31.4
Box
Box
Summary ^
Review questions
685
685
686
692
700
690
703
705
706
Chapter
32.1
32.2
32.3
32.4
Box
Box
Summary
Review questions
707
707
708
711
717
716
720
722
724
Part end
Web appendix W:l
Key ideas K:l
Index
The third edition of this highly successful textbook is
direct and readable, with a firm focus on applying
economic principles to the real world of business. It has
been thoroughly revised and updated to reflect current
issues and is therefore ideal for a first course in economics
taking a business perspective.
Features
•
which demonstrate how economics can be used to
understand real business situations.
•
several specialist business chapters and sections.
•
macroeconomic and international economic issues.
•
Financial Times examining topical news stories.
•
including review questions and a web appendix.
New to this edition
•
ideas.
•
encourage reflective learning. Answers are on the
Companion Website.
•
section on globalisation.
•
the book s excellent Companion Website.
|
any_adam_object | 1 |
author | Sloman, John 1947- Sutcliffe, Mark |
author_GND | (DE-588)121722988 |
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author_sort | Sloman, John 1947- |
author_variant | j s js m s ms |
building | Verbundindex |
bvnumber | BV020030701 |
callnumber-first | H - Social Science |
callnumber-label | HB171 |
callnumber-raw | HB171.5 |
callnumber-search | HB171.5 |
callnumber-sort | HB 3171.5 |
callnumber-subject | HB - Economic Theory and Demography |
classification_rvk | QP 120 |
ctrlnum | (OCoLC)56527390 (DE-599)BVBBV020030701 |
dewey-full | 330 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 330 - Economics |
dewey-raw | 330 |
dewey-search | 330 |
dewey-sort | 3330 |
dewey-tens | 330 - Economics |
discipline | Wirtschaftswissenschaften |
edition | 3. ed. |
format | Book |
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institution | BVB |
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language | English |
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spelling | Sloman, John 1947- Verfasser (DE-588)121722988 aut Economics for business John Sloman and Mark Sutcliffe 3. ed. Harlow [u.a.] Financial Times Prentice Hall 2004 XXVII, 726 S. Ill. txt rdacontent n rdamedia nc rdacarrier Managerial economics Business economics (DE-588)4507951-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 Business economics (DE-588)4507951-1 s 1\p DE-604 Sutcliffe, Mark Verfasser aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013351931&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013351931&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Sloman, John 1947- Sutcliffe, Mark Economics for business Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
subject_GND | (DE-588)4507951-1 (DE-588)4069402-1 (DE-588)4123623-3 |
title | Economics for business |
title_auth | Economics for business |
title_exact_search | Economics for business |
title_full | Economics for business John Sloman and Mark Sutcliffe |
title_fullStr | Economics for business John Sloman and Mark Sutcliffe |
title_full_unstemmed | Economics for business John Sloman and Mark Sutcliffe |
title_short | Economics for business |
title_sort | economics for business |
topic | Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
topic_facet | Managerial economics Business economics Betriebswirtschaftslehre Lehrbuch |
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