Buzzmarketing: get people to talk about your stuff
Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Portfolio
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. |
| Beschreibung: | Includes bibliographical references (p. (229-233) and index |
| Beschreibung: | X, 242 S. Ill. 24 cm |
| ISBN: | 1591840929 |
Internformat
MARC
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| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. (229-233) and index | ||
| 520 | 3 | |a Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Mond-tot-mondreclame |2 gtt | |
| 650 | 4 | |a Word-of-mouth advertising | |
| 650 | 4 | |a Publicity | |
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| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
| _version_ | 1808496922878541824 |
|---|---|
| adam_text |
contents
introduction ix
1 Evading the Stampede 1
2 Renaming a Town 9
3 The First Secret—Push the Six Buttons of Buzz 24
4 Miller Lite: A Brand Before Its Time 40
5 Starting Up from Scratch—Green for Greenfield 50
6 American Idol 62
7 The Second Secret—Capture Media 78
8 Apple Mac Attack: What Few Know 97
9 ClearPlay: Courts, Controversy, and Clamor 107
10 The Third Secret—Advertise for Attention 120
11 Building Britney Buzz 142
12 The Fourth Secret—Climb Buzz Everest 155
13 War of the Colas: A Story Behind the Story 165
14 The Fifth Secret—Discover Creativity 174
15 Mustang Bang 193
16 The Sixth Secret—Police Your Product 206
Afterword 223 |
| any_adam_object | 1 |
| author | Hughes, Mark |
| author_facet | Hughes, Mark |
| author_role | aut |
| author_sort | Hughes, Mark |
| author_variant | m h mh |
| building | Verbundindex |
| bvnumber | BV020030321 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827.95 |
| callnumber-search | HF5827.95 |
| callnumber-sort | HF 45827.95 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)57342115 (DE-599)BVBBV020030321 |
| dewey-full | 659.13/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/3 |
| dewey-search | 659.13/3 |
| dewey-sort | 3659.13 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-27T00:04:25Z |
| institution | BVB |
| isbn | 1591840929 |
| language | English |
| lccn | 2004060233 |
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| physical | X, 242 S. Ill. 24 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Portfolio |
| record_format | marc |
| spelling | Hughes, Mark Verfasser aut Buzzmarketing get people to talk about your stuff Mark Hughes Buzz marketing New York Portfolio 2005 X, 242 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. (229-233) and index Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. Marketing gtt Mond-tot-mondreclame gtt Word-of-mouth advertising Publicity Mass media and business Marketing Buzz-Marketing (DE-588)1069965308 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Buzz-Marketing (DE-588)1069965308 s Kommunikation (DE-588)4031883-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013351558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hughes, Mark Buzzmarketing get people to talk about your stuff Marketing gtt Mond-tot-mondreclame gtt Word-of-mouth advertising Publicity Mass media and business Marketing Buzz-Marketing (DE-588)1069965308 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)1069965308 (DE-588)4031883-7 |
| title | Buzzmarketing get people to talk about your stuff |
| title_alt | Buzz marketing |
| title_auth | Buzzmarketing get people to talk about your stuff |
| title_exact_search | Buzzmarketing get people to talk about your stuff |
| title_full | Buzzmarketing get people to talk about your stuff Mark Hughes |
| title_fullStr | Buzzmarketing get people to talk about your stuff Mark Hughes |
| title_full_unstemmed | Buzzmarketing get people to talk about your stuff Mark Hughes |
| title_short | Buzzmarketing |
| title_sort | buzzmarketing get people to talk about your stuff |
| title_sub | get people to talk about your stuff |
| topic | Marketing gtt Mond-tot-mondreclame gtt Word-of-mouth advertising Publicity Mass media and business Marketing Buzz-Marketing (DE-588)1069965308 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Mond-tot-mondreclame Word-of-mouth advertising Publicity Mass media and business Buzz-Marketing Kommunikation |
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