Managerial economics: theory, applications, and cases
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Norton
2005
|
| Ausgabe: | 6. ed., international student ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 832, 88 S. Ill., graph. Darst. |
| ISBN: | 0393927504 0393924963 |
Internformat
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| 245 | 1 | 0 | |a Managerial economics |b theory, applications, and cases |c [W. Bruce Allen ; Neil A. Doherty ; Keith Weigelt ; Edwin Mansfield] |
| 250 | |a 6. ed., international student ed. | ||
| 264 | 1 | |a New York [u.a.] |b Norton |c 2005 | |
| 300 | |a XXIV, 832, 88 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804133584019128320 |
|---|---|
| adam_text | 1
Introduction to Managerial Economics 3
Boeing s Struggle to Retain Market Leadership 4
The Disney Corporation: Expansion of the Magic Kingdom 5
In What Size Production Runs Should Toyota Produce Its Cars? 6
Relationships of Managerial Economics to Other Disciplines 6
The Basic Process of Decision Making 8
The Theory of the Firm 10
The Role of Constraints 12
What Are Profits? 12
Reasons for the Existence of Profit 14
Organizational Factors and Satisficing 15
V
vi | Contents
• Analyzing Managerial Decisions: Shell Gains by Giving Safe
Driving Advice 16
Managerial Interests and the Principal Agent Problem 16
• Analyzing Managerial Decisions: How Disney Dealt with the
Principal Agent Problem 17
Demand and Supply: A First Look 18
The Demand Side of a Market 20
• Concepts in Context: The Market for Quick Turnaround Results of
SAT Tests 21
The Supply Side of a Market 22
Equilibrium Price 23
Actual Price 25
• Concepts in Context: Different Prices for the Same Product 26
What If the Demand Curve Shifts? 26
• Concepts in Context: Baseball Discovers the Law of Supply and Demand 28
What If the Supply Curve Shifts? 29
How Russia Glutted the Aluminum Market: A Case Study 30
• Concepts in Context: Problems in the Potato Market 32
Summary 32
Problems 33
Chapter 2 Optimization Techniques 39
Functional Relationships 40
Marginal Analysis 41
Relationships between Total, Marginal, and Average Values 43
The Concept of a Derivative 47
How to Find a Derivative 51
• Concepts in Context: The Allocation of the TANG Brand Advertising
Budget 56
Using Derivatives to Solve Maximization and Minimization Problems 60
Marginal Cost Equals Marginal Revenue and the Calculus
of Optimization 65
¦ Analyzing Managerial Decisions: The Optimal Size of a Nursing Home 66
Partial Differentiation and the Maximizations of Multivariable Functions 67
• Concepts in Context: An Alleged Blunder in the Stealth Bomber s Design 68
Analyzing Managerial Decisions: The Effects of Advertising on the
Sales of TANG 71
Constrained Optimization 72
Lagrangian Multipliers 74
Comparing Incremental Costs with Incremental Revenues 76
Contents | vii
• Consultant s Corner: Planning to Meet Peak Engineering Requirements 77
Summary 78
Problems 79
Part. Two Demand and Forecasting 83
Chapter 3 Demand Theory 85
The Market Demand Curve 86
Industry and Firm Demand Functions 90
The Price Elasticity of Demand 92
Point and Arc Elasticities 94
Using the Demand Function to Calculate the Price Elasticity of Demand 95
• Concepts in Context: Fur Demand in Russia 98
Price Elasticity and Total Money Expenditure 98
Total Revenue, Marginal Revenue, and Price Elasticity 100
Analyzing Managerial Decisions: The Demand for Newsprint 102
• Concepts in Context: Elasticity in Use 104
Using Price Elasticity of Demand: Application to Philip Morris 705
Using Price Elasticity of Demand: Public Transit 706
Determinants of the Price Elasticity of Demand 106
Uses of the Price Elasticity of Demand 109
Price Elasticity and Pricing Policy 110
The Income Elasticity of Demand /11
Using the Demand Function to Calculate the Income
Elasticity of Demand 113
Cross Elasticities of Demand 114
Consultant s Corner: Estimating the Demand for Rail Passenger
Business by Amtrak 115
The Advertising Elasticity of Demand 117
The Constant Elasticity Demand Function 117
Analyzing Managerial Decisions: Price Cutting at the London Times 119
Summary 120
Problems 121
Chapter 4 Consumer Behavior and Rational Choice 127
Indifference Curves 128
The Marginal Rate of Substitution 130
The Concept of Utility 132
viii | Contents
The Budget Line 132
The Equilibrium Market Basket 135
* Concepts in Context: Effect of a Time Constraint on Consumer Behavior 137
Maximizing Utility: A Closer Look 138
Corner Solutions 139
Representing the Process of Rational Choice 140
Deriving the Individual Demand Curve 141
Deriving the Market Demand Curve 143
Consumer Surplus 145
Summary 146
* Consultant s Corner: The Trade off between Risk and Return 147
Problems 148
Chapter 5 Estimating Demand Functions 153
The Identification Problem 154
Consumer Interviews 157
Market Experiments 158
L eggs: A Market Experiment 158
Regression Analysis 159
6 Consultant s Corner: Marketing Plans at the Stafford Company 160
Simple Regression Model 161
Sample Regression Line 163
Method of Least Squares 165
Coefficient of Determination 167
Concepts in Context: How the Japanese Motorcycle Makers Used the
Coefficient of Determination 169
Multiple Regression / 70
Concepts in Context: Color Balance and Shelf Life Performance of Polaroid
Film 173
Analyzing Managerial Decisions: How Good are Ward s Projections of Auto
Output? 174
Software Packages and Computer Printouts 175
Interpreting the Computer Printout 176
Multicollinearity 181
Serial Correlation 182
Further Analysis of the Residuals 185
Summary 187
Analyzing Managerial Decisions: How Fed Economists Forecast Auto Output
188
Problems 189
Contents | ix
Appendix: The Coefficient of Determination and the Concept of Explained
Variation 196
Chapter 6 Business and Economic Forecasting 201
Survey Techniques 202
Taking Apart a Time Series 203
How to Estimate a Linear Trend 206
How to Estimate a Nonlinear Trend 207
Seasonal Variation 209
Calculation of Seasonal Variation 210
* Analyzing Managerial Decisions: Forecasting the Demand for
Blood Tests 212
Cyclical Variation 213
Elementary Forecasting Techniques 216
How Leading Indicators Are Used 218
• Consultant s Corner: Deciding Whether to Finance the Purchase of an
Oil Field 220
How Econometric Models Are Used 221
John Hancock and Timberland: A Case Study 221
• Analyzing Managerial Decisions: Forecasting Shipments of Cement
by CEMCO 222
The Purvere Corporation: A Numerical Example 223
Study Your Residuals 224
Summary 226
Problems 227
Appendix: Exponential Smoothing and Forecasting 231
Managerial Economics in Context: How to Forecast the Sales of Paper,
According to McKinsey 234
I... t i • , , • ., • j l~;
Chapter 7 Production Theory 239
The Production Function with One Variable Input 240
Analyzing Managerial Decisions: The Yankees Deal for Alex Rodriguez 245
The Law of Diminishing Marginal Returns 246
The Optimal Level of Utilization of an Input 247
The Rondo Corporation: A Numerical Example 248
* Analyzing Managerial Decisions: How to Determine the Optimal
Horsepower for an Oil Pipeline 249
x I Contents
The Production Function with Two Variable Inputs 250
Isoquants 252
* Analyzing Managerial Decisions: How Nucor Stays on the
Production Function 253
The Marginal Rate of Technical Substitution 254
The Optimal Combination of Inputs 258
The Beiswanger Company: A Numerical Example 262
The Miller Company: Another Numerical Example 264
The Optimal Lot Size 265
What Toyota Taught the World 268
Returns to Scale 270
• Consultant s Corner: Choosing the Size of an Oil Tanker 272
The Output Elasticity 272
How Firms Obtain Information about the Production Function:
Competitive Benchmarking at Xerox 273
Measurement of Production Functions 275
Three Types of Statistical Analysis 276
The Telephone Industry in Canada: A Case Study 277
Poultry Production in the United States: Another Case Study 279
Summary 281
Problems 282
Appendix: Lagrangian Multipliers and Optimal Input Combinations 288
Chapter 8 Technological Change and Industrial
Innovation 293
Technological Change 294
Labor Productivity 295
Total Factor Productivity 296
Using Total Factor Productivity to Track Factory Performance 298
Research and Development: A Learning Process 300
Parallel Development Efforts 301
What Makes for Success? 303
Project Selection 304
* Concepts in Context: Parallel Development Efforts at IBM 305
Innovation 305
Time Cost Trade offs 306
The Learning Curve 308
Applications of the Learning Curve 308
Contents | xi
• Analyzing Managerial Decisions: The Time Cost Trade off Function
for Airliners 310
Henry Ford s Model T and Douglas Aircraft s DC 9 311
Diffusion Models 312
Forecasting the Rate of Diffusion of Numerically Controlled
Machine Tools 315
• Consultant s Corner: Information Technology and Productivity Growth 316
Summary 318
• Analyzing Managerial Decisions: The Use of Technology in the
Airbus A380 319
Problems 320
Chapter 9 The Analysis of Costs 325
Opportunity Costs 326
• Concepts in Context: How Harley Davidson Reduced Costs 327
Short Run Cost Functions 327
Average and Marginal Costs 330
Analyzing Managerial Decisions: The Effects of Output on the Cost
of Producing Aircraft 335
Long Run Cost Functions 336
The Crosby Corporation: A Numerical Example 340
Analyzing Managerial Decisions: Should We Continue to Make Autos
from Steel? 341
Economies of Scale in Nursing Homes 342
Measurement of Short Run Cost Functions: The Choice of a
Mathematical Form 345
Nature and Limitations of Available Data 347
Key Steps in the Estimation Process 349
A Hosiery Mill s Short Run Cost Functions 350
A Transportation Firm s Short Run Cost Functions 352
Long Run Statistical Cost Estimation 354
The Long Run Average Cost Function for Electric Power: A Case Study 356
The Survivor Technique 356
The Importance of Flexibility 358
• Concepts in Context: Economies of Scope in Advertising Agencies 360
Economies of Scope 361
Break Even Analysis 362
Algebraic Break Even Analysis 364
• Consultant s Corner: Mr. Martin Gets Chewed Out by the Boss 364
Profit Contribution Analysis 365
xii | Contents
Summary 366
Problems 367
Appendix: Break Even Analysis and Operating Leverage 371
Part Four Market Structure, Strategic Behavior,
and Pricing 375
Chapter 10 Perfect Competition 377
Market Structure 378
Market Price under Perfect Competition 379
Shifts in Supply and Demand Curves 382
The Output Decision of a Perfectly Competitive Firm 383
Setting Marginal Cost Equal to the Price 386
The Kadda Company: A Numerical Example 390
Consultant s Corner: Forecasting the Price of Salmon 390
Producer Surplus in the Short Run 391
Long Run Equilibrium of the Firm 394
The Bergey Company: A Numerical Example 395
The Long Run Adjustment Process: A Constant Cost Industry 396
The Long Run Adjustment Process: An Increasing Cost Industry 398
How a Perfectly Competitive Economy Allocates Resources 400
Summary 401
Problems 402
Chapter 11 Monopoly and Monopolistic Competition 405
Price and Output Decisions under Monopoly 406
The Newspaper Industry in Detroit 413
The McComb Company: A Numerical Example 413
Analyzing Managerial Decisions: Franchiser versus Franchisee? 414
Concepts in Context: Using Patents to Maintain Market Power 415
Cost Pius Pricing 416
Analyzing Managerial Decisions: Pricing Behavior of Managers 417
Cost Pius Pricing at Therma Stent 418
Does Cost Pius Pricing Maximize Profit? 419
The Humphrey Corporation: A Numerical Example 421
The Multiple Product Firm: Demand Interrelationships 421
Analyzing Managerial Decisions: Pricing Steaks at the Palm Restaurant 422
Contents | xiii
Pricing of Joint Products: Fixed Proportions 424
The Warmingham Company: A Numerical Example 425
Output of Joint Products: Variable Proportions 428
Monopolistic Competition 430
Price and Output Decisions under Monopolistic Competition 431
Advertising Expenditures: A Simple Rule 432
Using Graphs to Help Determine Advertising Expenditure 435
Advertising, the Price Elasticity of Demand, and Brand Equity: Evidence on
Managerial Behavior 437
Summary 438
* Managerial Economics in Context: A Rocky Road for Caterpillar Tractor 439
Problems 441
Appendix: Allocation of Output among Plants 445
Chapter 12 Sophisticated Monopoly Pricing 451
Motivation for Price Discrimination 453
Price Discrimination 454
First Degree Price Discrimination 455
Honest Sam s Used Cars: A Numerical Example of First Degree
Price Discrimination 456
Second Degree Price Discrimination 458
Third Degree Price Discrimination 459
Airline Travel: A Case Study 462
Third Degree Price Discrimination: A Pharmaceutical Example 463
Using Coupons and Rebates for Price Discrimination 466
* Concepts in Context: Why Do Women Pav More? 467
* Analyzing Managerial Decisions: Yield Management and Airline
Performance 468
Tying at IBM, Xerox, and Microsoft 469
* Concepts in Context: Tying up Your Primer 470
Two Part Tariffs 472
A Numerical Example of Two Part Tariff: C Pal Industries 474
Two Part Tariff with a Rising Marginal Cost 475
Two Part Tariff with Different Demand Curves 4 75
* Concepts in Context: Making Them Pay Twice: Persona! Seat Licenses for
Sports Teams 478
A Two Part Tariff with Different Demands: A Numerical Example 478
* Concepts in Context: Verizon Local Calling Plans 480
Bundling 481
* Concepts in Context: How the New Yorker Used Bundling 501
xiv | Contents
Peak Load Pricing 501
* Concepts in Context: When Bundling Fails 502
* Concepts in Context: Why Do Your Laundry at 3 am? 504
Transfer Pricing 505
Transfer Pricing: A Perfectly Competitive Market for the
Upstream Product 509
Transfer Pricing around the World 511
The Orion Corporation: A Numerical Example 512
» Concepts in Context: Japan s Tax Man Leans on Foreign Firms 514
* Consultant s Corner: Settling Some Strife over a Pricing Formula 515
Summary 515
Problems 517
Chapter 13 Oligopoly 523
The Emergence of Oligopolistic Industries 524
Maturity and Decline of Oligopolistic Industries 526
Collusive Agreements 526
The Breakdown of Collusive Agreements 528
Dissension in the OPEC Cartel 530
Price Leadership 530
* Concepts in Context: Cartels Come in Many Shapes and Sizes 531
* Analyzing Managerial Decisions: Price Cuts for Breakfast 533
Ghoshal, Inc.: A Numerical Example 533
Possible Views of Competition among a Few Firms 534
* Analyzing Managerial Decisions: Cranberries: Where 34 Percent of the
Market Producers Are Price Takers 535
Competition among a Few Firms: Price Competition 536
Competition among a Few Firms: Collusion 537
Competition among a Few Firms: Quantity (Capacity) Competition 539
Concepts in Context: The Staples and Office Depot Nonmerger 543
The Cournot Scenario with More than Two Firms 544
* Concepts in Context: How Seagoing Chemical Haulers May Have Tried to
Divide the Market 545
* Concepts in Context: The Impact of More Sellers in the Market 546
The Stackelberg Case: The First Mover Advantage 546
The Kinked Demand Curve and Sticky Prices 548
What Strategies Seem to Pay off Best? 550
* Analyzing Managerial Decisions: Global Oligopoly in the Disposable
Syringe Market 551
Summary 553
Problems 554
Contents | xv
Chapter 14 Game Theory 563
Strategic Decisions and Game Theory 563
Strategy Basics 564
Visual Representation 566
Solution Concepts 570
Equilibria 570
* Concepts in Context: The Use of Game Theory in Business 570
Dominant Strategies 572
Nash Equilibrium 576
Strategic Foresight: The Use of Backward Induction 578
Backward Induction and the Centipede Game 580
The Credibility of Commitments 581
Repeated Games 583
Incomplete Information Games 585
Reputation Building 587
Coordination Games 588
Strictly Competitive Games 592
Summary 593
Problems 594
Part Five Risk, Uncertainty, and Incentives
599
Chapter 15 Risk Analysis 601
Risk and Probability 602
Probability Distributions and Expected Values 603
Comparisons of Expected Profit 604
How to Construct a Decision Tree 605
Should Tomco Oil Corporation Drill a Well? 607
The Expected Value of Perfect Information 609
* Concepts in Context: Bidding for the SS Kuniang 610
Evaluating an Investment in a New Chemical Plant: A Case Study 611
Measuring Attitudes toward Risk: The Utility Approach 612
5 Consultant s Corner: Choosing Areas for Research Regarding
Pollution Costs 613
Constructing a Utility Function 614
Using a Utility Function 6J6
* Analyzing Managerial Decisions: Should Maxwell House Have Increased
Its Price? 618
xvi | Contents
Attitudes toward Risk: Three Types 619
The Standard Deviation and Coefficient of Variation: Measures of Risk 622
* Analyzing Managerial Decisions: Deciding Whether to Buy an Option on a
New Flight Safety System 624
Adjusting the Valuation Model for Risk 625
Certainty Equivalence and the Market for Insurance 627
The Use of Risk Adjusted Discount Rates 629
Simulation Techniques 630
Application of the Maximin Rule 633
* Concepts in Context: Using Simulation Techniques in the
Computer Industry 634
Summary 635
Problems 636
Chapter 16 Auctions 643
A Short History of Auctions 644
Types of Auction Mechanisms 645
Auction Mechanism and Revenue Generation 647
Bidding Strategies 649
Strategies for Sellers 652
Analyzing Managerial Decisions: Auction Design at FreeMarkets, Inc. 654
Value of Information 657
•¦ Analyzing Managerial Decisions: The Use of Sophisticated Pricing
within an Auction Format 660
Concerns in Auction Design 664
¦Analyzing Managerial Decisions: The Winner s Curse in Bidding for
Oil Rights 665
Summary 666
Problems 667
Chapter 17 Moral Hazard and Principal Agent Problems
671
Principal Agent Problems 671
A Simple Model of the Principal Agent Problem with No Risk 676
The Principal Agent Problem: Output Is Risky and Effort Is Not Observable
686
Illustration: Running the Family Farm 630
Concepts in Context: Call Options 693
Insurance and Moral Hazard 697
Contents | xvii
Principal Agent Problems between Shareholders and Creditors 698
•Analyzing Managerial Decisions: Do Directors Act on Behalf of Shareholders
or Managers? 700
Product Liability and the Safety of Consumer Goods 704
• Mangerial Economics in Context: The Composition of CEO Pay 707
Summary 707
Problems 709
Chapter 18 Adverse Selection 713
The Market for Lemons 714
Adverse Selection in Automobile Insurance 77 6
The Market for Annuities 720
Resolving Adverse Selection through Self Selection 727
Using Education as a Signal: Adverse Selection in the Job Market 732
Induced Adverse Selection and Social Policy: The Case of Genetic
Testing 734
Induced Adverse Selection and Wharton MBAs 737
Summary 738
References 739
Problems 739
Part Six U ** •» ^^ •• : • ¦ . ..
Chapter 19 Government and Business 745
Competition versus Monopoly 746
Regulation of Monopoly 747
* Analyzing Managerial Decisions: The Social Cost of Monopoly 750
The Trenton Gas Company: A Numerical Example 751
The Lone Star Gas Company: A Case Study 752
Effects of Regulation on Efficiency 753
• Consultant s Corner: A Dispute over a Requested Gas Rate Increase 754
The Concentration of Economic Power 754
The Sherman Act 757
The Clayton Act, the Robinson Patman Act, and the Federal Trade
Commission Act 758
Interpretation of the Antitrust Laws 759
xviii | Contents
Antitrust Policy during the 1960s and 1970s 760
Antitrust Policy during the 1980s and 1990s 767
Du Pont s Titanium Dioxide Pigments: A Case Study 762
The Patent System 764
Patents and the Rate of Innovation 766
Regulation of Environmental Pollution 767
External Economies and Diseconomies 767
The Genesis of the Pollution Problem 768
The Optimal Level of Pollution Control 769
Forms of Government Regulation 771
Effects of the Regulation Induced Cost Increase on Price and Output 774
» Concepts in Context: Buying and Selling the Right to Emit
Nitrogen Oxides 775
Analyzing Managerial Decisions: Auctioning off Spectrum Rights: Australia
and the United States 777
Public Goods 778
• Concepts in Context: Entrance Fees to National Parks 779
Summary 779
Problems 781
Chapter 20 Managerial Economics: Taking a
Global View 789
Foreign Trade 790
Comparative Advantage 792
Changes in Comparative Advantage 794
Using Demand and Supply Curves to Determine Which Country Will Export a
Product 795
Analyzing the Gains from Trade 797
Exchange Rates 800
Determinants of Exchange Rates 804
Tariffs and Quotas 806
The Effects of a Quota: The Case of the Wilton Company s Product 807
The Presence of Protectionism 807
Concepts in Context: Sweetening with Corn, not Sugar 808
Strategic Trade Policy 803
Concepts in Context: Why Bridgestone Paid $2.6 Billion for Firestone 810
Airbus versus Boeing: Strategic Trade Policy in Action 811
International Trade Disputes 812
Making Direct Investments Abroad 813
Contents | xix
* Analyzing Managerial Decisions: Is Airbus Playing by the Rules? 814
Establishing a Plant Abroad: Time Cost Trade Offs 815
Channels of International Technology Transfer 816
Choice among Transfer Channels 817
Analyzing Managerial Decisions: Seagram Makes Vodka in Ukraine 818
Strategic Alliances 819
* Consultant s Corner: Reorganizing a Firm s Global R and D Network 820
Summary 822
* Managerial Economies in Context: NAFTA: A Historic Agreement 823
Problems 825
Appendix A Discounting and Present Values A l
Present Value of a Series of Payments A 3
The Use of Periods Other Than a Year AS
Determining the Internal Rate of Return A 6
Appendix B The Normal, t, and F Distributions A 9
Brief Answers to Odd Numbered End of Chapter Questions
and Problems A 14
Brief Answers to Consultant s Corner A 49
Brief Answers to Managerial Economics in Context A 55
Appendix Tables A 59
Photo Credits A 7 5
Index A 7 7
|
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed., international student ed. |
| format | Book |
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| genre | 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Aufgabensammlung Lehrbuch |
| id | DE-604.BV020021606 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:11:02Z |
| institution | BVB |
| isbn | 0393927504 0393924963 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013342967 |
| oclc_num | 255947999 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXIV, 832, 88 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Norton |
| record_format | marc |
| spelling | Managerial economics theory, applications, and cases [W. Bruce Allen ; Neil A. Doherty ; Keith Weigelt ; Edwin Mansfield] 6. ed., international student ed. New York [u.a.] Norton 2005 XXIV, 832, 88 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Betriebswirtschaftslehre Business economics Management - Volkswirtschaftslehre Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd rswk-swf Business economics (DE-588)4507951-1 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Business economics (DE-588)4507951-1 s DE-188 Management (DE-588)4037278-9 s Betriebswirtschaftslehre (DE-588)4069402-1 s 3\p DE-604 Mikroökonomie (DE-588)4039225-9 s 4\p DE-604 Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 s 5\p DE-604 Allen, W. B. Sonstige oth Doherty, Neil A. Sonstige (DE-588)11148443X oth Weigelt, Keith Sonstige oth Mansfield, Edwin 1930- Sonstige (DE-588)122335872 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013342967&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Managerial economics theory, applications, and cases Betriebswirtschaftslehre Business economics Management - Volkswirtschaftslehre Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd Business economics (DE-588)4507951-1 gnd Mikroökonomie (DE-588)4039225-9 gnd Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4236658-6 (DE-588)4507951-1 (DE-588)4039225-9 (DE-588)4037278-9 (DE-588)4069402-1 (DE-588)4143389-0 (DE-588)4123623-3 |
| title | Managerial economics theory, applications, and cases |
| title_auth | Managerial economics theory, applications, and cases |
| title_exact_search | Managerial economics theory, applications, and cases |
| title_full | Managerial economics theory, applications, and cases [W. Bruce Allen ; Neil A. Doherty ; Keith Weigelt ; Edwin Mansfield] |
| title_fullStr | Managerial economics theory, applications, and cases [W. Bruce Allen ; Neil A. Doherty ; Keith Weigelt ; Edwin Mansfield] |
| title_full_unstemmed | Managerial economics theory, applications, and cases [W. Bruce Allen ; Neil A. Doherty ; Keith Weigelt ; Edwin Mansfield] |
| title_short | Managerial economics |
| title_sort | managerial economics theory applications and cases |
| title_sub | theory, applications, and cases |
| topic | Betriebswirtschaftslehre Business economics Management - Volkswirtschaftslehre Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd Business economics (DE-588)4507951-1 gnd Mikroökonomie (DE-588)4039225-9 gnd Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Betriebswirtschaftslehre Business economics Management - Volkswirtschaftslehre Entscheidungsorientierte Betriebswirtschaftslehre Mikroökonomie Management Aufgabensammlung Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013342967&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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