Brand culture:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Cass
2006
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XV, 218 S. |
| ISBN: | 9780415355995 9780415355988 0415355982 0415355990 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV020021454 | ||
| 003 | DE-604 | ||
| 005 | 20100308 | ||
| 007 | t | ||
| 008 | 050906s2006 xxu |||| 00||| eng d | ||
| 010 | |a 2005006801 | ||
| 020 | |a 9780415355995 |9 978-0-415-35599-5 | ||
| 020 | |a 9780415355988 |9 978-0-415-35598-8 | ||
| 020 | |a 0415355982 |c hard cover |9 0-415-35598-2 | ||
| 020 | |a 0415355982 |9 0-415-35598-2 | ||
| 020 | |a 0415355990 |c soft cover |9 0-415-35599-0 | ||
| 024 | 3 | |a 9780415355988 | |
| 035 | |a (OCoLC)255644679 | ||
| 035 | |a (DE-599)BVBBV020021454 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-355 |a DE-1051 |a DE-92 |a DE-83 |a DE-B170 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.827 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 245 | 1 | 0 | |a Brand culture |c ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Cass |c 2006 | |
| 300 | |a XV, 218 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Brand name products | |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 4 | |a Aufsatzsammlung - Markenartikel - Marke - Kultur | |
| 655 | 4 | |a Aufsatzsammlung - Markenimage - Markenpolitik | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Schroeder, Jonathan E. |d 1962- |e Sonstige |0 (DE-588)134238028 |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip059/2005006801.html |3 Table of contents | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013342817&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013342817 | ||
Datensatz im Suchindex
| _version_ | 1804133583737061376 |
|---|---|
| adam_text | Contents
List of illustrations vii
Notes on contributors ix
Acknowledgements xv
Introduction: the cultural codes of branding 1
Jonathan E. Schroeder and Miriam Salzer Morling
Parti CORPORATE PERSPECTIVES ON BRAND CULTURE 13
1 A cultural perspective on corporate branding: the case of LEGO Group 15
Majken Schultz and Mary Jo Hatch
2 Corporate brand cultures and communities 34
John M. T. Balmer
3 Ambi brand culture: on a wing and a swear with Ryanair 50
Stephen Brown
4 The two business cultures of luxury brands 67
Jean Noel Kapferer
5 Managing leader and partner brands: the brand association base 77
Henrik Uggla
Part II CLARIFYING BRAND CONCEPTS 89
6 Brands as a global ideoscape 91
S0ren Askegaard
v 1:1
CONTENTS
7 Brave new brands: cultural branding between Utopia and A topia 103
Benoft Heilbrunn
8 Rethinking identity in brand management 118
Fabian Faurholt Csaba and Anders Bengtsson
9 Brand management and design management: a nice couple or false friends? 136
Ulla Johansson and Lisbeth Svengren Holm
Part III CONSUMING BRAND CULTURE 153
10 Symbolic brands and authenticity of identity performance 155
Richard Elliott and Andrea Davies
11 Branding ethics: negotiating Benetton s identity and image 171
Janet L. Borgerson, Martin Escudero Magnusson and Frank Magnusson
12 Brand ecosystems: multilevel brand interaction 186
Sven Bergvall
13 Selling dreams: the role of advertising in shaping luxury brand meaning 198
Arianna Brioschi
Index of companies 211
General index 214
ll vi
Illustrations
FIGURES
1.1 Making brand identity values more LEGO specific 21
1.2 Visualizing the cycles of corporate branding 25
4.1 The two business cultures of luxury brands 72
5.1 The brand association base 79
5.2 The semiotic brand association base 85
7.1 The semiotic square of valorizations 109
7.2 Types of values defended by McDonald s 110
7.3 Values defended by Carrefour in its institutional campaign 111
7.4 Disneyland: a degenerate Utopia 112
7.5 Utopian brands as transformative devices 113
8.1 Concepts of identity in brand management and social theory 128
9.1 Factors influencing the character of the design process and design
approaches 139
TABLES
1.1 The cycles of corporate branding 17
1.2 The cultural dimensions of the shift to corporate branding 20
1.3 Gaps in corporate brand management and their relations to brand cycles 29
2.1 A comparison between product and corporate brands 37
2.2 A comparison between corporate identities and corporate brands 40
5.1 Incentives for leader and partner brands 82
8.1 Four perspectives on brand identity 131
9.1 Comparison between the brand management and design management
concepts 147
13.1 Luxury brand advertising cluster analysis 207
vii €
|
| any_adam_object | 1 |
| author_GND | (DE-588)134238028 |
| building | Verbundindex |
| bvnumber | BV020021454 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)255644679 (DE-599)BVBBV020021454 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02021nam a2200529zc 4500</leader><controlfield tag="001">BV020021454</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100308 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050906s2006 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005006801</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415355995</subfield><subfield code="9">978-0-415-35599-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415355988</subfield><subfield code="9">978-0-415-35598-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415355982</subfield><subfield code="c">hard cover</subfield><subfield code="9">0-415-35598-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415355982</subfield><subfield code="9">0-415-35598-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415355990</subfield><subfield code="c">soft cover</subfield><subfield code="9">0-415-35599-0</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9780415355988</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)255644679</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV020021454</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand culture</subfield><subfield code="c">ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Cass</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 218 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Aufsatzsammlung - Markenartikel - Marke - Kultur</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Aufsatzsammlung - Markenimage - Markenpolitik</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schroeder, Jonathan E.</subfield><subfield code="d">1962-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)134238028</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip059/2005006801.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013342817&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-013342817</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik |
| genre_facet | Aufsatzsammlung Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik |
| id | DE-604.BV020021454 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:11:02Z |
| institution | BVB |
| isbn | 9780415355995 9780415355988 0415355982 0415355990 |
| language | English |
| lccn | 2005006801 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013342817 |
| oclc_num | 255644679 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-1051 DE-92 DE-83 DE-B170 |
| owner_facet | DE-355 DE-BY-UBR DE-1051 DE-92 DE-83 DE-B170 |
| physical | XV, 218 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Cass |
| record_format | marc |
| spelling | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling 1. publ. London [u.a.] Cass 2006 XV, 218 S. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Brand name products Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s b DE-604 Schroeder, Jonathan E. 1962- Sonstige (DE-588)134238028 oth http://www.loc.gov/catdir/toc/ecip059/2005006801.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013342817&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brand culture Brand name products Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Brand culture |
| title_auth | Brand culture |
| title_exact_search | Brand culture |
| title_full | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling |
| title_fullStr | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling |
| title_full_unstemmed | Brand culture ed. by Jonathan E. Schroeder and Miriam Salzer-Mörling |
| title_short | Brand culture |
| title_sort | brand culture |
| topic | Brand name products Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Markenimage Markenpolitik Aufsatzsammlung Aufsatzsammlung - Markenartikel - Marke - Kultur Aufsatzsammlung - Markenimage - Markenpolitik |
| url | http://www.loc.gov/catdir/toc/ecip059/2005006801.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013342817&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT schroederjonathane brandculture |