The culting of brands: turn your customers into true believers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Portfolio
2004
|
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Includes bibliographical references (p. 211-219) and index |
| Beschreibung: | xxii, 230 S. 24 cm |
| ISBN: | 1591840961 1591840279 |
Internformat
MARC
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| 100 | 1 | |a Atkin, Douglas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The culting of brands |b turn your customers into true believers |c Douglas Atkin |
| 264 | 1 | |a New York |b Portfolio |c 2004 | |
| 300 | |a xxii, 230 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a aCustomer loyalty | |
| 650 | 4 | |a aIdentity (Psychology) | |
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Datensatz im Suchindex
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| author | Atkin, Douglas |
| author_facet | Atkin, Douglas |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV020018739 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)61233319 (DE-599)BVBBV020018739 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV020018739 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:10:57Z |
| institution | BVB |
| isbn | 1591840961 1591840279 |
| language | English |
| lccn | 2004044283 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013340145 |
| oclc_num | 61233319 |
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| physical | xxii, 230 S. 24 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Portfolio |
| record_format | marc |
| spelling | Atkin, Douglas Verfasser aut The culting of brands turn your customers into true believers Douglas Atkin New York Portfolio 2004 xxii, 230 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 211-219) and index aBrand name products xMarketing xManagement aCustomer loyalty aIdentity (Psychology) Marke (DE-588)4074577-6 gnd rswk-swf Kult Motiv (DE-588)4241591-3 gnd rswk-swf Marke (DE-588)4074577-6 s Kult Motiv (DE-588)4241591-3 s DE-604 http://www.loc.gov/catdir/toc/fy045/2004044283.html Table of contents |
| spellingShingle | Atkin, Douglas The culting of brands turn your customers into true believers aBrand name products xMarketing xManagement aCustomer loyalty aIdentity (Psychology) Marke (DE-588)4074577-6 gnd Kult Motiv (DE-588)4241591-3 gnd |
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| title | The culting of brands turn your customers into true believers |
| title_auth | The culting of brands turn your customers into true believers |
| title_exact_search | The culting of brands turn your customers into true believers |
| title_full | The culting of brands turn your customers into true believers Douglas Atkin |
| title_fullStr | The culting of brands turn your customers into true believers Douglas Atkin |
| title_full_unstemmed | The culting of brands turn your customers into true believers Douglas Atkin |
| title_short | The culting of brands |
| title_sort | the culting of brands turn your customers into true believers |
| title_sub | turn your customers into true believers |
| topic | aBrand name products xMarketing xManagement aCustomer loyalty aIdentity (Psychology) Marke (DE-588)4074577-6 gnd Kult Motiv (DE-588)4241591-3 gnd |
| topic_facet | aBrand name products xMarketing xManagement aCustomer loyalty aIdentity (Psychology) Marke Kult Motiv |
| url | http://www.loc.gov/catdir/toc/fy045/2004044283.html |
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