Global marketing strategies:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Houghton Mifflin
2004
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Beschreibung: | Erg. bildet: Jeannet, Jean-Pierre: Cases in global marketing strategies |
| Beschreibung: | XXI, 613 S. Ill., graph. Darst, Kt. |
| ISBN: | 0618310592 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV020012270 | ||
| 003 | DE-604 | ||
| 005 | 20100125 | ||
| 007 | t | ||
| 008 | 050829s2004 abd| |||| 00||| eng d | ||
| 020 | |a 0618310592 |9 0-618-31059-2 | ||
| 035 | |a (OCoLC)249559917 | ||
| 035 | |a (DE-599)BVBBV020012270 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 |a DE-M347 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.84 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Jeannet, Jean-Pierre |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Global marketing strategies |c Jean-Pierre Jeannet ; H. David Hennessey |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Houghton Mifflin |c 2004 | |
| 300 | |a XXI, 613 S. |b Ill., graph. Darst, Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Erg. bildet: Jeannet, Jean-Pierre: Cases in global marketing strategies | ||
| 650 | 4 | |a Internationales Marketing | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hennessey, Hubert D. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013333797 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804133569368424448 |
|---|---|
| any_adam_object | |
| author | Jeannet, Jean-Pierre Hennessey, Hubert D. |
| author_facet | Jeannet, Jean-Pierre Hennessey, Hubert D. |
| author_role | aut aut |
| author_sort | Jeannet, Jean-Pierre |
| author_variant | j p j jpj h d h hd hdh |
| building | Verbundindex |
| bvnumber | BV020012270 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)249559917 (DE-599)BVBBV020012270 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01548nam a2200433 c 4500</leader><controlfield tag="001">BV020012270</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100125 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050829s2004 abd| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0618310592</subfield><subfield code="9">0-618-31059-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)249559917</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV020012270</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jeannet, Jean-Pierre</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing strategies</subfield><subfield code="c">Jean-Pierre Jeannet ; H. David Hennessey</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Houghton Mifflin</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 613 S.</subfield><subfield code="b">Ill., graph. Darst, Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erg. bildet: Jeannet, Jean-Pierre: Cases in global marketing strategies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internationales Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hennessey, Hubert D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-013333797</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV020012270 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:10:48Z |
| institution | BVB |
| isbn | 0618310592 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013333797 |
| oclc_num | 249559917 |
| open_access_boolean | |
| owner | DE-1049 DE-M347 |
| owner_facet | DE-1049 DE-M347 |
| physical | XXI, 613 S. Ill., graph. Darst, Kt. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Jeannet, Jean-Pierre Verfasser aut Global marketing strategies Jean-Pierre Jeannet ; H. David Hennessey 6. ed. Boston [u.a.] Houghton Mifflin 2004 XXI, 613 S. Ill., graph. Darst, Kt. txt rdacontent n rdamedia nc rdacarrier Erg. bildet: Jeannet, Jean-Pierre: Cases in global marketing strategies Internationales Marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Hennessey, Hubert D. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jeannet, Jean-Pierre Hennessey, Hubert D. Global marketing strategies Internationales Marketing Internationales Marketing (DE-588)4125431-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4120697-6 (DE-588)4522595-3 |
| title | Global marketing strategies |
| title_auth | Global marketing strategies |
| title_exact_search | Global marketing strategies |
| title_full | Global marketing strategies Jean-Pierre Jeannet ; H. David Hennessey |
| title_fullStr | Global marketing strategies Jean-Pierre Jeannet ; H. David Hennessey |
| title_full_unstemmed | Global marketing strategies Jean-Pierre Jeannet ; H. David Hennessey |
| title_short | Global marketing strategies |
| title_sort | global marketing strategies |
| topic | Internationales Marketing Internationales Marketing (DE-588)4125431-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Internationales Marketing Marketingstrategie Fallstudiensammlung |
| work_keys_str_mv | AT jeannetjeanpierre globalmarketingstrategies AT hennesseyhubertd globalmarketingstrategies |