The business of streaming and digital media:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Focal Pr.
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | X, 224 S. Ill. |
| ISBN: | 0240805984 |
Internformat
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| 100 | 1 | |a Rayburn, Dan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The business of streaming and digital media |c Dan Rayburn, Michael Hoch |
| 264 | 1 | |a Amsterdam [u.a.] |b Focal Pr. |c 2005 | |
| 300 | |a X, 224 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 8 | |a Why get into streaming and digital media ? -- Technology primer: the basics of streaming and digital media -- The four keys to a profitable streaming or digital media business -- It's not child's play: learning from the pitfalls of the past three years -- Quality and content are king and queen of the digital media realm -- Streaming or digital media project management: how to implement and manage a profitable business -- Beyond streaming media: what streaming and digital media means to other areas of a media business -- Use of streaming and digital media report -- Enterprise streaming: return on investment report | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
| 650 | 4 | |a Streaming technology (Telecommunications) | |
| 650 | 4 | |a Digital media | |
| 700 | 1 | |a Hoch, Michael |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013328400&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013328400 | ||
Datensatz im Suchindex
| _version_ | 1804133560666292224 |
|---|---|
| adam_text | Contents
Acknowledgments xj
Introduction
About the authors 1
The current state of the streaming and digital
Media industry 3
Who should read this book 5
What this book will give you 6
How this book is organized 6
Hard facts and numbers 7
Support—we re here to help 7
Further reading 8
Chapter 1: Why Get into Streaming and Digital Media? 11
1.1 The key question is not can you build a streaming
business, but should you? 11
1.1.1 Digital media s rapid rise 12
1.1.2 When technology becomes a business 13
1.1.3 Out of the technology ashes and into the
fiscal fire 15
1.2 Using digital media for revenue generation:
The value in managing your own content, channels,
and customers 16
1.2.1 Content monetization 17
1.2.2 Channel control 17
1.2.3 Customer contact 18
1.3 Using digital media to reduce costs and increase
communication: leveraging digital media for
different applications 19
1.3.1 Telecommunication expense 19
1.3.2 Customer service 20
1.3.3 Information quality 21
Contents vii
Chapter 3: The Four Keys to a Profitable Streaming or Digital
Media Business 57
3.1 Given these technology issues, what should you focus
on when building your digital media business? 57
3.2 Four key principles of a stable digital media
strategy: scalability, security, intelligence,
and quality 58
3.3 Scalability: a scalable delivery strategy can cut
delivery costs over traditional broadcast 59
3.4 Security: digital rights management (DRM) security
technologies make streaming and digital media safe
and sound *
3.5 Intelligence: getting accurate, reliable, usable usage
and audience intelligence 62
3.6 Quality: assuring media fidelity and quality when
delivering content over the Internet 65
3.7 Case studies 66
3.7.1 JP Morgan Chase 66
3.7.2 Unisys 67
Chapter 4: It s Not Child s Play: Learning from the Pitfalls of
the Past Three Years 69
4.1 In the Internet land grab and rush for revenue,
early companies forgot to manage the costs for
streaming and digital delivery 69
4.2 You can avoid the top four mistakes made in the
early days by understanding the business impact of
licensing, security, distribution, and quality 70
4.3 Don t let your strategy get sidetracked by the media
player market share numbers
4.3.1 There are no agreed upon or default standards
for platforms—yet
4.3.2 Understanding the impact of Windows Media,
RealNetworks, and MPEG licensing plans on
74
your business
4.3.3 Why you might need multiple formats,
encoding rates, etc.
4.4 The changing value of CDNs for streaming and
digital media distribution
4.5 The most common outsourced application—
live webcasting
viii Contents
4.5.1 Understanding the basics 78
4.5.2 Determining your business needs 79
4.5.3 The bigger picture 80
4.6 Quality is so important it deserves its own
chapter—Chapter 5 81
4.7 Case studies 81
4.7.1 Bumble and bumble 81
4.7.2 New york city public schools 83
Chapter 5: Quality and Content Are King and Queen of
the Digital Media Realm 87
5.1 If you don t have good content or sufficient quality,
don t bother 87
5.2 The definitions of good content and sufficient
quality change depending upon your target
audience, usage, price charged, etc. 87
5.2.1 How streaming perspective works 89
5.3 Some content is excellent for streaming or digital
media, while others are unsuitable 89
5.3.1 Your content dictates the kind of technology
you use, not the other way around 90
5.4 When determining the best quality for your company,
make sure you understand the four sides of the
digital media business square 91
5.4.1 Calculating bandwidth chart based on user
consumption 92
5.5 If you change audience size, then you ll have to
change your delivery strategy 95
5.6 Content size does matter when it comes to
streaming and digital media 96
5.6.1 Session length of streaming and digital media 96
5.7 Encoding bit rates affect content quality—and your
target audience 98
5.8 Case studies 99
5.8.1 Citigroup 99
5.8.2 Marist college 102
Chapter 6: Streaming or Digital Media Project Management:
How to Implement and Manage a Profitable Business 105
6.1 Based on interviews with people building these systems
today, here are some guidelines for building and
managing a streaming or digital media business 105
Contents ix
6.2 Pricing: understanding costs and what you should pay 108
6.2.1 The service provider business 108
6.2.2 Educating yourself before you talk to providers 109
6.2.3 Choosing the right provider is easy 110
6.2.4 The going rate m
6.2.5 Our best advice: negotiate 114
6.2.6 Quality—getting your money s worth 115
6.3 Build versus buy 1^
6.3.1 Quality 116
6.3.2 Control 116
6.4 Understanding the most commonly used multimedia
applications for enterprise communications 117
6.5 A summary checklist to use when building a
successful streaming business 118
110
6.6 Case studies
6.6.1 The Cooper Companies 119
199
6.6.2 Office Depot, Inc.
Chapter 7: Beyond Streaming Media: What Streaming and Digital
Media Means to Other Areas of a Media Business 125
7.1 The Internet can significantly impact other areas of
a media business
7.2 Managed delivery: cut weeks out of media production
cycles and push post production times to the limit 127
7.3 Using media as part of a customized web portal to
increase sales and improve customer satisfaction 129
7.4 Putting your knowledge into action ^
7.5 Case studies „
7.5.1 MasterCard
7.5.2 Wisconsin department of transportation streams ^
historic bridge float
Appendix A: Use of Streaming and Digital Media Report 139
Statistically significant research data ^
Findings contained in the report ^
Executive summary 144
Media usage and preferences
Appendix B: Enterprise Streaming: Return on Investment ^
Report ! en
Enterprise streaming: return on investment report 159
Report summary
x Contents
Return on investment: identifying and measuring
return on investment 160
ROI summary 162
Major research conclusions 164
Summary conclusions and predictions 170
Training and education 171
Investment 177
StreamLearning summary 189
Glossary 191
Index 207
|
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| spelling | Rayburn, Dan Verfasser aut The business of streaming and digital media Dan Rayburn, Michael Hoch Amsterdam [u.a.] Focal Pr. 2005 X, 224 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes index. Why get into streaming and digital media ? -- Technology primer: the basics of streaming and digital media -- The four keys to a profitable streaming or digital media business -- It's not child's play: learning from the pitfalls of the past three years -- Quality and content are king and queen of the digital media realm -- Streaming or digital media project management: how to implement and manage a profitable business -- Beyond streaming media: what streaming and digital media means to other areas of a media business -- Use of streaming and digital media report -- Enterprise streaming: return on investment report Unternehmen Business enterprises Computer networks Streaming technology (Telecommunications) Digital media Hoch, Michael Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013328400&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rayburn, Dan The business of streaming and digital media Why get into streaming and digital media ? -- Technology primer: the basics of streaming and digital media -- The four keys to a profitable streaming or digital media business -- It's not child's play: learning from the pitfalls of the past three years -- Quality and content are king and queen of the digital media realm -- Streaming or digital media project management: how to implement and manage a profitable business -- Beyond streaming media: what streaming and digital media means to other areas of a media business -- Use of streaming and digital media report -- Enterprise streaming: return on investment report Unternehmen Business enterprises Computer networks Streaming technology (Telecommunications) Digital media |
| title | The business of streaming and digital media |
| title_auth | The business of streaming and digital media |
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| title_full | The business of streaming and digital media Dan Rayburn, Michael Hoch |
| title_fullStr | The business of streaming and digital media Dan Rayburn, Michael Hoch |
| title_full_unstemmed | The business of streaming and digital media Dan Rayburn, Michael Hoch |
| title_short | The business of streaming and digital media |
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| topic_facet | Unternehmen Business enterprises Computer networks Streaming technology (Telecommunications) Digital media |
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