The advertised mind: ground-breaking insights into how our brains respond to advertising
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English Dutch |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2005
|
| Ausgabe: | Repr. |
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Zusammenfassung: | "In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this emerging paradigm about the role of emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--BOOK JACKET. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIV, 232 S. Ill., graph. Darst. |
| ISBN: | 0749443669 |
Internformat
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| 520 | 1 | |a "In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this emerging paradigm about the role of emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--BOOK JACKET. | |
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| 650 | 4 | |a Publicité - Aspect psychologique | |
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Datensatz im Suchindex
| _version_ | 1804133544575893504 |
|---|---|
| any_adam_object | |
| author | Du Plessis, Erik |
| author_facet | Du Plessis, Erik |
| author_role | aut |
| author_sort | Du Plessis, Erik |
| author_variant | p e d pe ped |
| building | Verbundindex |
| bvnumber | BV019996088 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 631 |
| ctrlnum | (OCoLC)57429862 (DE-599)BVBBV019996088 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. |
| format | Book |
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| id | DE-604.BV019996088 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:10:24Z |
| institution | BVB |
| isbn | 0749443669 |
| language | English Dutch |
| lccn | 2005001178 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013317901 |
| oclc_num | 57429862 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-B170 DE-11 |
| owner_facet | DE-19 DE-BY-UBM DE-B170 DE-11 |
| physical | XXIV, 232 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Du Plessis, Erik Verfasser aut The advertised mind ground-breaking insights into how our brains respond to advertising Erik du Plessis Repr. London [u.a.] Kogan Page 2005 XXIV, 232 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this emerging paradigm about the role of emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--BOOK JACKET. Effectiviteit gtt Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Recherche Reclame-industrie gtt Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbung (DE-588)4065541-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Hirnforschung (DE-588)4123382-7 gnd rswk-swf Neurologie (DE-588)4041888-1 gnd rswk-swf Werbung (DE-588)4065541-6 s Neurologie (DE-588)4041888-1 s Hirnforschung (DE-588)4123382-7 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s Neuromarketing (DE-588)7601901-9 s 2\p DE-604 http://www.loc.gov/catdir/toc/ecip056/2005001178.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Du Plessis, Erik The advertised mind ground-breaking insights into how our brains respond to advertising Effectiviteit gtt Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Recherche Reclame-industrie gtt Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd Neuromarketing (DE-588)7601901-9 gnd Werbepsychologie (DE-588)4140889-5 gnd Hirnforschung (DE-588)4123382-7 gnd Neurologie (DE-588)4041888-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4189647-6 (DE-588)7601901-9 (DE-588)4140889-5 (DE-588)4123382-7 (DE-588)4041888-1 |
| title | The advertised mind ground-breaking insights into how our brains respond to advertising |
| title_auth | The advertised mind ground-breaking insights into how our brains respond to advertising |
| title_exact_search | The advertised mind ground-breaking insights into how our brains respond to advertising |
| title_full | The advertised mind ground-breaking insights into how our brains respond to advertising Erik du Plessis |
| title_fullStr | The advertised mind ground-breaking insights into how our brains respond to advertising Erik du Plessis |
| title_full_unstemmed | The advertised mind ground-breaking insights into how our brains respond to advertising Erik du Plessis |
| title_short | The advertised mind |
| title_sort | the advertised mind ground breaking insights into how our brains respond to advertising |
| title_sub | ground-breaking insights into how our brains respond to advertising |
| topic | Effectiviteit gtt Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Recherche Reclame-industrie gtt Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd Neuromarketing (DE-588)7601901-9 gnd Werbepsychologie (DE-588)4140889-5 gnd Hirnforschung (DE-588)4123382-7 gnd Neurologie (DE-588)4041888-1 gnd |
| topic_facet | Effectiviteit Information, Traitement de l', chez l'homme - Recherche Publicité - Aspect psychologique Publicité - Recherche Reclame-industrie Psychologie Advertising Psychological aspects Advertising Research Human information processing Research Werbung Werbewirkung Neuromarketing Werbepsychologie Hirnforschung Neurologie |
| url | http://www.loc.gov/catdir/toc/ecip056/2005001178.html |
| work_keys_str_mv | AT duplessiserik theadvertisedmindgroundbreakinginsightsintohowourbrainsrespondtoadvertising |