Research methods in business studies:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Prentice Hall
2010
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 246 - 253 |
| Beschreibung: | XX, 265 S. graph. Darst. |
| ISBN: | 9780273712046 0273681567 |
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Datensatz im Suchindex
| _version_ | 1804133541653512192 |
|---|---|
| adam_text | Titel: Research methods in business studies
Autor: Ghauri, Pervez N
Jahr: 2010
Contents
List of figures xii
List of screenshots xiii
List of boxes xiii
List of tables xiv
Preface xvi
Guided tour of the book xviii
Publisher s acknowledgements xix
Part I Challenges and ambiguities of business research
1 Introduction 3
1.1 Purpose of the book 3
1.2 Readership 4
1.3 On the use of the book 6
2 Research in business studies 8
2.1 Why we do research 9
2.2 Research versus common sense 10
2.3 Different research orientations 14
2.4 Induction and deduction 15
2.5 What comes first: theory or data? 17
2.6 Knowledge skills and research 17
2.7 Why research never stops 18
2.8 Research and ethics 20
2.8.1 The researcher and the respondent 21
2.8.2 The researcher s moral responsibility 23
Further reading 24
Questions 25
Exercises 25
Part II The research process
3 The research process 29
3.1 The process perspective 29
3.2 Levels of research 32
3.3 Research and knowledge 33
3.4 What comes first: theory or research? 33
3.5 Some important issues 34
3.5.1 Concepts 34
3.5.2 Definitions 35
3.5.3 Theory 37
3.5.4 Methods 37
3.6 Concluding remarks 38
Further reading 38
Questions 39
Exercises 39
4 Research problems 40
4.1 Research ideas 40
4.2 Wrestling with research problems 41
4.3 Research problem and research purpose 44
4.4 Models in research 45
4.4.1 General concepts and specific use 47
4.4.2 Model purposes 47
4.5 The role of reviewing past literature 50
Further reading 52
Questions 53
Exercises 53
5 Research design 54
5.1 The design problem 54
5.2 Problem structure and research design 55
5.2.1 Exploratory research 56
5.2.2 Descriptive research 56
5.2.3 Causal research 57
5.3 The problem of cause 58
5.3.1 The importance of theory 59
5.4 The classic experiment 60
5.5 Validity threats 63
5.6 Other research designs 66
5.6.1 Cross-sectional designs 66
5.6.2 Time series 68
5.6.3 The one-shot case study 68
5.7 Requirements in research design 69
5.7.1 Research and choices 70
Further reading 71
Questions 71
Exercises 72
6 Measurements 73
6.1 Defining measurement 73
6.1.1 Objects, properties and indicators 75
6.2 Levels (scales) of measurement 76
6.2.1 Nominal level (scale) 76
6.2.2 Ordinal level (scale) 76
6.2.3 Interval level (scale) 77
6.2.4 Ratio scale 77
6.3 Validity and reliability in measurements 78
6.3.1 Validity and reliability 79
6.3.2 Multiple indicators 80
6.3.3 Construct validity 81
6.3.4 Other forms of validity 83
Internal validity 83
Statistical conclusion validity 83
Effect size : an example 83
External validity 84
6.4 Improving your measurements 84
6.5 Measurements in qualitative research 86
Further reading 88
Questions 88
Exercises 89
7 Data sources 90
7.1 Secondary data 90
7.1.1 Advantages of secondary data 94
7.1.2 Disadvantages of secondary data 96
7.1.3 Types of secondary data 97
7.2 Primary data 99
7.2.1 Advantages of primary data 99
7.2.2 Disadvantages of primary data 100
7.2.3 Types of primary data 100
Status and state of affairs data 100
Psychological and lifestyle data 101
Attitude and opinion data 101
Awareness and knowledge data 101
Data on intentions 101
Data on motivations 101
Data on behaviour 101
Further reading 102
Questions 102
Exercises 102
8 Data collection 103
8.1 Qualitative versus quantitative methods 104
8.2 When to use qualitative methods 105
8.2.1 Historical review 107
8.2.2 Focus groups 108
8.2.3 Case studies 109
What is a case study? 109
When to use a case study 109
Preparing for a case study 111
How to select the cases 113
Different types of case study design 114
8.3 Observations 115
8.4 Communication 117
8.5 Surveys 118
8.5.1 Constructing questionnaires 121
8.5.2 Guidelines for constructing questionnaires 123
8.6 Interviews 125
8.6.1 Preparing for an interview 127
8.6.2 Pre-interview 130
8.6.3 The interview 131
8.6.4 Post-interview 133
8.7 Focus groups 133
8.7.1 Advantages/disadvantages of focus groups 134
8.7.2 Conducting focus groups 135
Further reading 136
Questions 136
Exercises 137
9 Sampling in empirical research 138
9.1 Why take samples? 138
9.2 Sampling procedures 139
9.3 Probability samples 141
9.3.1 Simple random sampling 141
9.3.2 Systematic sampling 142
9.3.3 Stratified sampling 143
9.3.4 Cluster sampling 144
9.4 Determining sample size 144
Non-response 147
9.5 Sampling in qualitative research 148
Theoretical sampling 149
Further reading 149
Questions 149
Exercises 149
10 Preparation and analysis of data 150
10.1 Editing and coding 150
10.1.1 Editing 150
10.1.2 Coding 151
Reliability in coding 152
10.2 The role of statistics 152
10.3 Analysing one variable 153
10.3.1 Using graphs to describe distributions 154
Descriptive measures 155
10.3.2 Measures of dispersion 156
10.3.3 Types of frequency distributions 157
10.4 Cross-tabulation 159
10.5 Test of hypotheses 161
10.5.1 A word of warning 163
10.6 Use of computers in research 163
Data input 164
Data analysis 164
Data presentation 164
Further reading 165
Questions 165
Exercises 165
Part III Implementation
11 Quantitative data analysis 169
11.1 Examining differences 169
11.1.1 Hypotheses about one mean 169
11.1.2 Hypotheses about two means 171
11.1.3 Related samples 172
11.1.4 Comparisons of more than two groups 173
11.2 Relationship (covariation) between variables 175
11.2.1 The correlation coefficient 175
11.2.2 Partial correlation 176
11.3 Explaining and predicting relationships between variables 177
11.3.1 Simple linear regression 177
Assumptions in regression analysis 180
Choice of variables 181
Assessing goodness of fit 181
The standardized regression coefficient 182
11.3.2 Multiple regression 182
11.3.3 Dummy variables 184
11.3.4 Discriminant analysis 185
11.3.5 Logistic regression analysis 187
11.4 Data reduction, structure and dimensions 189
11.4.1 Factor analysis 189
Conducting factor analysis 190
11.4.2 Principal component analysis 192
11.5 Additional methods 192
11.5.1 Cluster analysis 192
11.5.2 Multidimensional scaling 192
11.5.3 Canonical correlation analysis 193
11.5.4 Multivariate analysis 193
11.5.5 Structural equation modelling 194
Further reading 194
Questions 194
Exercises 195
12 Qualitative data analysis 196
12.1 Characteristics of qualitative research 196
12.2 Qualitative data 197
12.3 Analytical procedures 199
12.3.1 Analytical activities 200
12.3.2 Data reduction 204
12.4 Interpretation 205
12.5 Strategies for qualitative analysis 205
12.5.1 Departure from theory 205
12.5.2 Departure from data (observations) 206
12.5.3 Analysing case studies 207
12.6 Quantifying qualitative data 208
12.7 Validity in qualitative research 210
12.8 Use of computers in qualitative research 211
12.8.1 A word of warning 211
12.9 Case studies and triangulation 212
Further reading 213
Questions 213
Exercises 214
13 Cross-cultural research 215
13.1 The international dimension 215
13.2 Data collection in some cross-cultural research 218
13.3 Collecting cross-cultural data 220
13.4 Analysis of cross-cultural data 223
13.5 Enhancing trustworthiness of cross-cultural research 225
Further reading 229
Questions 229
Exercises 229
14 Writing the final report 231
14.1 Purpose and importance of a written presentation 231
14.2 Guidelines 232
14.2.1 Audience 232
14.2.2 Good communication 233
14.2.3 Language and flow 233
14.2.4 Form and style 234
14.2.5 Headings 235
14.3 Structure of the report 236
14.3.1 Title page 236
14.3.2 Table of contents 236
14.3.3 Executive summary 236
14.3.4 Introduction and problem statement 237
14.3.5 Theoretical background 237
14.3.6 Methodology 238
14.3.7 Findings 238
14.3.8 Conclusions 239
14.3.9 Footnotes 239
14.3.10 Bibliography and references 241
14.4 Oral presentation 242
14.5 Writing for publication 243
Further reading 244
Questions 245
Exercises 245
References 246
Index 254
|
| any_adam_object | 1 |
| author | Ghauri, Pervez N. 1948- Grønhaug, Kjell |
| author_GND | (DE-588)124275958 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| spelling | Ghauri, Pervez N. 1948- Verfasser (DE-588)124275958 aut Research methods in business studies Pervez Ghauri ; Kjell Grønhaug 4. ed. Harlow [u.a.] Prentice Hall 2010 XX, 265 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 246 - 253 Affaires - Recherche Gestion - Recherche Gestion d'entreprise - Recherche ram Recherche - Gestion ram Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s Methode (DE-588)4038971-6 s DE-604 Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 Grønhaug, Kjell Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013315919&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ghauri, Pervez N. 1948- Grønhaug, Kjell Research methods in business studies Affaires - Recherche Gestion - Recherche Gestion d'entreprise - Recherche ram Recherche - Gestion ram Forschungsmethode (DE-588)4155046-8 gnd Methode (DE-588)4038971-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4038971-6 (DE-588)4069402-1 |
| title | Research methods in business studies |
| title_auth | Research methods in business studies |
| title_exact_search | Research methods in business studies |
| title_full | Research methods in business studies Pervez Ghauri ; Kjell Grønhaug |
| title_fullStr | Research methods in business studies Pervez Ghauri ; Kjell Grønhaug |
| title_full_unstemmed | Research methods in business studies Pervez Ghauri ; Kjell Grønhaug |
| title_short | Research methods in business studies |
| title_sort | research methods in business studies |
| topic | Affaires - Recherche Gestion - Recherche Gestion d'entreprise - Recherche ram Recherche - Gestion ram Forschungsmethode (DE-588)4155046-8 gnd Methode (DE-588)4038971-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Affaires - Recherche Gestion - Recherche Gestion d'entreprise - Recherche Recherche - Gestion Forschungsmethode Methode Betriebswirtschaftslehre |
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