New product success stories: lessons from leading innovators
What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Find out in New Product Success Stories, a book that t...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
John Wiley
1995
|
| Schriftenreihe: | New directions in business
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of Contents Inhaltsverzeichnis |
| Zusammenfassung: | What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and durable products such as Lever 2000 and Ford Taurus, to major technologies such as Cellular One, from services like Courtyard by Marriott, to retailers such as The Body Shop International, you're given a unique, firsthand look at how a wide range of innovative companies employed a variety of approaches to successfully developing and marketing their new products New Product Success Stories was designed to help businesspeople to identify and study the factors that have been shown to play a central role in new product success. Consequently, the book is organized according to such vital issues as: aligning strategic opportunities, capitalizing on the business environment, pursuing market acceptance, motivating the organization, creating new product ideas, designing new products from concepts, refining the new product, and tracking the new product. Each success story follows a similar format, offering a brief history of the product idea, a company profile, a blow-by-blow account of the development process, an explanation of the product's success in terms of factors both inside and outside the organization, and future prospects for both product and the company Offering a unique opportunity to learn the secrets behind 24 sensational new product success stories, New Product Success Stories is an invaluable tool of survival in today's rapidly changing business world |
| Beschreibung: | Includes bibliographical references (p. 319-333) and index |
| Beschreibung: | X, 342 S. 25 cm |
| ISBN: | 047101320X |
Internformat
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| 520 | 3 | |a What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and durable products such as Lever 2000 and Ford Taurus, to major technologies such as Cellular One, from services like Courtyard by Marriott, to retailers such as The Body Shop International, you're given a unique, firsthand look at how a wide range of innovative companies employed a variety of approaches to successfully developing and marketing their new products | |
| 520 | |a New Product Success Stories was designed to help businesspeople to identify and study the factors that have been shown to play a central role in new product success. Consequently, the book is organized according to such vital issues as: aligning strategic opportunities, capitalizing on the business environment, pursuing market acceptance, motivating the organization, creating new product ideas, designing new products from concepts, refining the new product, and tracking the new product. Each success story follows a similar format, offering a brief history of the product idea, a company profile, a blow-by-blow account of the development process, an explanation of the product's success in terms of factors both inside and outside the organization, and future prospects for both product and the company | ||
| 520 | |a Offering a unique opportunity to learn the secrets behind 24 sensational new product success stories, New Product Success Stories is an invaluable tool of survival in today's rapidly changing business world | ||
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Datensatz im Suchindex
| _version_ | 1804133446692372480 |
|---|---|
| adam_text | Contents
1. Learning from New Product Success 1
2. Aligning Strategic Opportunities 17
Starbucks Coffee Company 19
Leila M. Byczkoivski and Kathleen S. McCarthy
Calyx Corolla 31
Elisabeth A. Watson and Jennifer Zydney
Philips Electronics: The Compact Disc 42
Corain E. M. McGinn and Kristina Nordsten
3. Capitalizing on the Business Environment 53
Cellular One 55
Taylor T. Simmons and Duk Ki Yu
Ault Foods Limited: Sealtest Parlour 1% 65
Souwitra Mukherjee and David Sanchez Carcia
Paragliders 76
Jonathan W. Kohn and Gregory Schooley
4. Pursuing Market Acceptance 89
Slim Fast Foods Company 91
Jennifer Sagaioa and Fredrica Smithline
The Body Shop International 102
S. Luke Hodges and Diane E. Knaut
France Telecom: Minitel 114
Thomas K. Billington and Christian Riis Hansen
5. Motivating the Organization 127
Gannett Company Inc.: USA Today 130
Phillip Ostwalt and Mitchell}. Peyser
Ford Motor Company: The Taurus 143
Mary E. Griffith and John W. Judge
Canon Inc.: Personal Copiers 152
Subhash Agraival and Toshiyuki Ikuma
ix
x CONTENTS
6. Creating New Product Ideas 163
Sunfish/Laser, Inc.: The Laser 165
Georgia Feldmann and Morris H. Hadley
Racing Strollers Inc.: Baby Jogger 174
Kathryn J. Cancro and Jeffrey O. Teach
Broderbund Software, Inc.: Where in the World Is
Carmen Sandiego? 183
Brian J. Giblin and Michael R. Levy
7. Designing New Products from Concepts 193
MCI Communications Corporation: Friends
and Family 196
Jennifer L. Givens and James Kyle Lynch
Marriott International Inc.: Courtyard by Marriott 208
Thomas A. Rogers and Bradley Tirpak
Lever Brothers Company: Lever 2000 220
Hidehisa Aoki and Mahan T. Tavakoli
8. Refining the New Product 229
Kimberly Clark Corporation: Huggies Pull Ups 232
Susan L. Aiken and Amy S. Nichols
Glaxo Holdings PLC: Zantac 242
Andrew P. Corsig, Thomas P. Soloivay, and
Richard M. Stanaro
The Gillette Company: Sensor 253
Webster K. Fletcher and Katherine D. LaVelle
9. Tracking the New Product 267
Fuji Photo Film Company, Ltd.: QuickSnap 270
Wendy E. Hyer and Katherine A. Stocker
MTV Networks: MTV 280
David J. Benjack and J. Michael MacKeen
Snapple Beverage Corporation: Snapple Iced Tea 290
Christopher Melly and Michele A. Munn
10. Lessons from the New Product
Success Stories 299
Notes 319
Index 335
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| id | DE-604.BV019977148 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:08:51Z |
| institution | BVB |
| isbn | 047101320X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013228962 |
| oclc_num | 30777017 |
| open_access_boolean | |
| owner | DE-M347 DE-634 DE-188 |
| owner_facet | DE-M347 DE-634 DE-188 |
| physical | X, 342 S. 25 cm |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | John Wiley |
| record_format | marc |
| series2 | New directions in business |
| spelling | New product success stories lessons from leading innovators [edited by] Robert J. Thomas New York John Wiley 1995 X, 342 S. 25 cm txt rdacontent n rdamedia nc rdacarrier New directions in business Includes bibliographical references (p. 319-333) and index What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and durable products such as Lever 2000 and Ford Taurus, to major technologies such as Cellular One, from services like Courtyard by Marriott, to retailers such as The Body Shop International, you're given a unique, firsthand look at how a wide range of innovative companies employed a variety of approaches to successfully developing and marketing their new products New Product Success Stories was designed to help businesspeople to identify and study the factors that have been shown to play a central role in new product success. Consequently, the book is organized according to such vital issues as: aligning strategic opportunities, capitalizing on the business environment, pursuing market acceptance, motivating the organization, creating new product ideas, designing new products from concepts, refining the new product, and tracking the new product. Each success story follows a similar format, offering a brief history of the product idea, a company profile, a blow-by-blow account of the development process, an explanation of the product's success in terms of factors both inside and outside the organization, and future prospects for both product and the company Offering a unique opportunity to learn the secrets behind 24 sensational new product success stories, New Product Success Stories is an invaluable tool of survival in today's rapidly changing business world Exito Nuevos productos - Administración Nuevos productos - Mercadeo - Predicciones Productontwikkeling gtt aNew products xManagement aNew products xMarketing xForecasting aSuccess Erfolg (DE-588)4015224-8 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 s Produktmanagement (DE-588)4125960-9 s Marketing (DE-588)4037589-4 s DE-604 Produktinnovation (DE-588)4047346-6 s Erfolg (DE-588)4015224-8 s Fallstudie (DE-588)4124897-1 s Thomas, Robert J. Sonstige oth http://www.loc.gov/catdir/bios/wiley041/94026557.html Contributor biographical information http://www.loc.gov/catdir/description/wiley032/94026557.html Publisher description http://www.loc.gov/catdir/toc/onix02/94026557.html Table of Contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013228962&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | New product success stories lessons from leading innovators Exito Nuevos productos - Administración Nuevos productos - Mercadeo - Predicciones Productontwikkeling gtt aNew products xManagement aNew products xMarketing xForecasting aSuccess Erfolg (DE-588)4015224-8 gnd Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4015224-8 (DE-588)4171552-4 (DE-588)4047346-6 (DE-588)4037589-4 (DE-588)4124897-1 (DE-588)4125960-9 |
| title | New product success stories lessons from leading innovators |
| title_auth | New product success stories lessons from leading innovators |
| title_exact_search | New product success stories lessons from leading innovators |
| title_full | New product success stories lessons from leading innovators [edited by] Robert J. Thomas |
| title_fullStr | New product success stories lessons from leading innovators [edited by] Robert J. Thomas |
| title_full_unstemmed | New product success stories lessons from leading innovators [edited by] Robert J. Thomas |
| title_short | New product success stories |
| title_sort | new product success stories lessons from leading innovators |
| title_sub | lessons from leading innovators |
| topic | Exito Nuevos productos - Administración Nuevos productos - Mercadeo - Predicciones Productontwikkeling gtt aNew products xManagement aNew products xMarketing xForecasting aSuccess Erfolg (DE-588)4015224-8 gnd Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Exito Nuevos productos - Administración Nuevos productos - Mercadeo - Predicciones Productontwikkeling aNew products xManagement aNew products xMarketing xForecasting aSuccess Erfolg Neues Produkt Produktinnovation Marketing Fallstudie Produktmanagement |
| url | http://www.loc.gov/catdir/bios/wiley041/94026557.html http://www.loc.gov/catdir/description/wiley032/94026557.html http://www.loc.gov/catdir/toc/onix02/94026557.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013228962&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT thomasrobertj newproductsuccessstorieslessonsfromleadinginnovators |