Multimodal discourse: the modes and media of contemporary communication
"Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to exp...
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Arnold [u.a.]
2001
|
Ausgabe: | 1. publ. in Great Britain |
Schlagworte: | |
Online-Zugang: | Klappentext Inhaltsverzeichnis |
Zusammenfassung: | "Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to express meaning, multimodality now surrounds us with a vast array of modes acting interactively and separately in order to 'speak' to us." "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET. |
Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (p. [134]-137) and index |
Beschreibung: | 142 S. Ill. |
ISBN: | 0340662921 9780340608777 0340608773 |
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Datensatz im Suchindex
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adam_text |
Multimodal
of interactive multimedia. Over the years, our everyday life has exploded
with a diversity of communicative modes
texture and gesture. Where before one form of communication was used to
express meaning, multimodality now surrounds us with a vast array of
modes acting interactively and separately in order to 'speak' to us.
Drawing on a wide range of examples, Kress and Van
approach to social discourse in which colour plays a role equal to language,
and show how two kinds of thought processes interact in the design and
production of communicative messages: 'design thinking' and 'production
thinking', the kind of thinking which occurs in direct interaction with the
materials and media used. Above all the authors stress communicative
practice and interactivity. Their question throughout is: how do people use
communicative modes and media in actual, concrete, interactive instances
of communicative practice?
This book is a key text for courses in language, media and communication
willing to take on the theoretical challenges posed by multimodality, multimedia
and multi-skilling, and it provides inspiring theoretical input for courses in
interactive multimedia design.
Titel: Multimodal discourse
Autor: Kress, Gunther R.
Jahr: 2001
Contents
Preface vii
1 Introduction 1
2 Discourse 24
3 Design 45
4 Production 66
S Distribution 86
6 Issues for the multimodal agenda 111
References 134
Index 139 |
any_adam_object | 1 |
author | Kress, Gunther R. 1940- Leeuwen, Theo van 1947- |
author_GND | (DE-588)134173988 (DE-588)131963147 |
author_facet | Kress, Gunther R. 1940- Leeuwen, Theo van 1947- |
author_role | aut aut |
author_sort | Kress, Gunther R. 1940- |
author_variant | g r k gr grk t v l tv tvl |
building | Verbundindex |
bvnumber | BV019898891 |
callnumber-first | P - Language and Literature |
callnumber-label | P90 |
callnumber-raw | P90 |
callnumber-search | P90 |
callnumber-sort | P 290 |
callnumber-subject | P - Philology and Linguistics |
classification_rvk | AP 14500 ER 990 ET 760 |
ctrlnum | (OCoLC)46694668 (DE-599)BVBBV019898891 |
dewey-full | 302.2/01 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 302 - Social interaction |
dewey-raw | 302.2/01 |
dewey-search | 302.2/01 |
dewey-sort | 3302.2 11 |
dewey-tens | 300 - Social sciences |
discipline | Allgemeines Sprachwissenschaft Soziologie Literaturwissenschaft |
edition | 1. publ. in Great Britain |
format | Book |
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spelling | Kress, Gunther R. 1940- Verfasser (DE-588)134173988 aut Multimodal discourse the modes and media of contemporary communication Gunther Kress, Theo van Leeuwen 1. publ. in Great Britain London Arnold [u.a.] 2001 142 S. Ill. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (p. [134]-137) and index "Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to express meaning, multimodality now surrounds us with a vast array of modes acting interactively and separately in order to 'speak' to us." "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET. Communicatie gtt Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) larpcal Semiotiek gtt Semiótica larpcal Kommunikation Communication Methodology Semiotics Multimodales System (DE-588)4830853-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 s Multimodales System (DE-588)4830853-5 s DE-604 Leeuwen, Theo van 1947- Verfasser (DE-588)131963147 aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013222946&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013222946&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Kress, Gunther R. 1940- Leeuwen, Theo van 1947- Multimodal discourse the modes and media of contemporary communication Communicatie gtt Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) larpcal Semiotiek gtt Semiótica larpcal Kommunikation Communication Methodology Semiotics Multimodales System (DE-588)4830853-5 gnd Kommunikation (DE-588)4031883-7 gnd |
subject_GND | (DE-588)4830853-5 (DE-588)4031883-7 |
title | Multimodal discourse the modes and media of contemporary communication |
title_auth | Multimodal discourse the modes and media of contemporary communication |
title_exact_search | Multimodal discourse the modes and media of contemporary communication |
title_full | Multimodal discourse the modes and media of contemporary communication Gunther Kress, Theo van Leeuwen |
title_fullStr | Multimodal discourse the modes and media of contemporary communication Gunther Kress, Theo van Leeuwen |
title_full_unstemmed | Multimodal discourse the modes and media of contemporary communication Gunther Kress, Theo van Leeuwen |
title_short | Multimodal discourse |
title_sort | multimodal discourse the modes and media of contemporary communication |
title_sub | the modes and media of contemporary communication |
topic | Communicatie gtt Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) larpcal Semiotiek gtt Semiótica larpcal Kommunikation Communication Methodology Semiotics Multimodales System (DE-588)4830853-5 gnd Kommunikation (DE-588)4031883-7 gnd |
topic_facet | Communicatie Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) Semiotiek Semiótica Kommunikation Communication Methodology Semiotics Multimodales System |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013222946&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013222946&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT kressguntherr multimodaldiscoursethemodesandmediaofcontemporarycommunication AT leeuwentheovan multimodaldiscoursethemodesandmediaofcontemporarycommunication |