Strategic entrepreneurship:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Education
2004
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 619 S. graph. Darst. |
| ISBN: | 0273682261 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | (Contents^)
Preface to the third edition xii
Preface to the second edition xv
Preface to the first edition xvii
Acknowledgements xxiv
muznmm Introductory themes 1
Entrepreneurship in the modern world 2
1 The nature of entrepreneurship 5
1.1 What is entrepreneurship? 5
1.2 The entrepreneur s tasks 8
1.3 The role of the entrepreneur 12
1.4 The entrepreneur as a person 15
1.5 Entrepreneurship: a style of management 19
Research themes 22
Selected case material 26
Discussion points 27
2 The economic function of the entrepreneur 28
2.1 The entrepreneur in economic theory 29
2.2 Entrepreneurship: wealth, Utility and welfare 45
2.3 Entrepreneurship and information 50
Research themes 57
Selected case material 62
Discussion points 66
3 The entrepreneurial personality 67
3.1 Personality and entrepreneurship: some theoretical issues 67
3.2 Schools of thinking on personality 71
3.3 Cognitive aspects of entrepreneurship 77
3.4 Entrepreneurship and psychometric testing 80
3.5 Entrepreneurship and human decision making 82
Research themes 85
Selected case material 89
Discussion points 93
4 Types of entrepreneur 94
4.1 Classifying entrepreneurs 94
4.2 Serial and portfolio entrepreneurship 98
Contents
4.3 Entrepreneurship and small business management:
a distinction 100
Research themes 104
Selected case material 107
Discussion point 109
5 Researching entrepreneurship 110
5.1 Entrepreneurship: an adolescent discipline 110
5.2 Entrepreneurship: the research field 115
5.3 Research paradigms and methodology in entrepreneurship 120
Research themes 124 i
Selected case material 127
Discussion point 130
6 The entrepreneurial process 131
6.1 Making a difference: entrepreneurship and the drive
forchange 131
6.2 The entrepreneurial process: opportunity, Organisation
and resources 133
6.3 The entrepreneurial process: action and the dynamics
of success 136
6.4 Beyond profit: entrepreneurship in the social and
public domains 139
Research themes 141
Selected case material 143
Discussion point 145
7 The entrepreneurial Option 146
7.1 Who becomes an entrepreneur? 146
7.2 Characteristics of the successful entrepreneur 150
7.3 Entrepreneurial skills 152
7.4 Cultural factors in entrepreneurship 155
Research themes 160
Selected case material 162
Discussion points 164
8 Making the move to entrepreneurship 165
8.1 The supply of entrepreneurs 165
8.2 Influences in the move to entrepreneurship 168
8.3 The initiation decision 172
8.4 The initiation process 173
Research theme 174
Selected case material 177
Discussion points 180
Contents
9 The nature of business opportunity 181
9.1 The landscape of business opportunity 181
9.2 Innovation and the exploitation of opportunity 183
9.3 High and Iow innovation entrepreneurship 186
j 9.4 Opportunity and entrepreneurial motivation 188
9.5 The opportunity to create wealth 190
9.6 The opportunity to distribute wealth 191
9.7 Entrepreneurship: risk, ambiguity and uncertainty 194
Research theme 197
Selected case material 198
Discussion point 199
10 Resources in the entrepreneurial venture 200
10.1 Resources available to the entrepreneur 200
10.2 Financial resources 202
10.3 Operating resources 204
10.4 Human resources 205
10.5 Organisational process and learning as resources 206
10.6 Resources, investment and risk 208
10.7 Stretch and leverage of entrepreneurial resources 211
Research themes 213
Selected case material 215
Discussion point 218
11 The entrepreneurial venture and the entrepreneurial
Organisation 219
11.1 The concept of Organisation 219
11.2 Organisation and the control of resources 223
11.3 Markets and hierarchies 226
11.4 Networks 228
11.5 The hollow Organisation and the extended Organisation 230
Research theme 234
Selected case material 236
Discussion points 240
12 The meaning of success 241
12.1 Defining success 241
12.2 Success factors for the new venture 244
12.3 Measuring success and setting objectives 246
12.4 Success and social responsibility 247
12.5 Social responsibility and business Performance 253
12.6 Understanding failure 255
Research theme 259
Selected case material 262
Discussion points 264
i Contents
mi/ftwh Choosing a direction 265
13 Entrepreneurial vision 267
13.1 What is entrepreneurial vision? 267
13.2 Developing and shaping vision 269
13.3 Communicating and sharing vision 270
13.4 Entrepreneurship and Strategie foresight 273
Research theme 275
Selected case material 277
Discussion points 280
14 The entrepreneurial mission 281
14.1 Why a well defined mission can help the venture 281
14.2 What a mission Statement should include 284 ;
14.3 Developing the mission Statement 287
14.4 Articulating the mission Statement 288
Research theme 290
Selected case material 291
Discussion point 292
15 The strategy for the venture 293
15.1 What is a business strategy? 293
15.2 Strategy process in the entrepreneurial business 296
15.3 Controlling strategy process in the venture 302
15.4 Why a well defined strategy can help the venture 304
15.5 An overview of entrepreneurial entry strategies 307
15.6 Talking strategy: entrepreneurial Strategie heuristics 310
Research themes 313
Selected case material 315
Discussion points 318
16 The business plan: an entrepreneurial tool 319
16.1 Planning and Performance 319
16.2 The role of the business plan 321
16.3 What a business plan should include 322
16.4 Business planning: analysis and synthesis 325
16.5 Business planning: action and communication 326
16.6 Structuring and articulating the business plan:
the Pyramid Principle 328
16.7 Strategy, planning and flexibility 335
Research themes 337
Selected case material 339
Discussion points 344 ;
Contents
m jzTiWPU Initiating the new venture 345
17 The Strategie window: identifying and analysing the gap
j for the new business 347
i 17.1 Why existing businesses leave gaps in the market 347
; 17.2 The Strategie window: a Visual metaphor 352
; Research theme 355
I Selected case material 356
[ Discussion points 358
i
18 Seeing the window: scanning for opportunity 359
18.1 Types of opportunities available 359
18.2 Methods of spotting opportunities 361
18.3 Screening and selecting opportunities 364
18.4 Entrepreneurial innovation 366
Research theme 369
Seiected case material 371
Discussion points 376
19 Locating the window: positioning the new venture 377
19.1 The idea of positioning 377
19.2 Strategie positioning 378
19.3 Market positioning 382
Research themes 384
Selected case material 386
Discussion point 388
20 Measuring the window: analysing the opportunity 389
20.1 The need for information 389
20.2 Analysing the market and identifying key issues 390
20.3 Analysing the opportunity: qualitative methods 391
20.4 Analysing the opportunity: quantitative methods 394
20.5 Analysis and planning formality 396
Research theme 398
Selected case material 400
Discussion point 403
21 Opening the window: gaining commitment 404
21.1 Entering the network 404
21.2 Gaining financial investment: key issues 407
21.3 Gaining human commitment 410
21.4 Establishing a presence with distributors 413
Research themes 415
Selected case material 417
Discussion points 421
Contents
22 Closing the window: sustaining competitiveness 422
22.1 Long term success and sustainable competitive advantage 422
22.2 How competitive advantage is established 429 ;
22.3 Maintaining competitive advantage 434
Research theme 439
Selected case material 441
Discussion points 443
23 Gaining financial support: issues and approaches 444
23.1 Sources and types of financial investment 444
23.2 How backers select investment opportunities 449
23.3 The questions investors need answering 452
23.4 Playing the game: game theoretical ideas on the
entrepreneur investor relationship 456
Research themes 464
Selected case material 468
Discussion points 471
• Managing the growth and development
of the venture 473
24 The dimensions of business growth 475
24.1 The process of growth 475
24.2 Financial analysis of growth 477
24.3 Financial growth 486
24.4 Strategie growth 489
24.5 Structural growth 496
24.6 Organisational growth 500
24.7 The venture as a theatre for human growth 505
Research themes 506
Selected case material 508
Discussion points 510
25 Strategies for expansion 511
25.1 Increasing market share 511
25.2 Developing new produets 514
25.3 Entering new markets 517
25.4 Entrepreneurial exporting 519
25.5 Acquisitions 523
Research theme 525
Selected case material 528
Discussion points 531
Contents
26 Organisational growth and development 532
26.1 Conceptualising growth and organisational change 532
26.2 Growth as an objective for the venture 538
26.3 Controlling and planning for growth 540
Research themes 541
Selected case material 543
Discussion point 547
27 Leadership, power and motivation in the entrepreneurial
venture 548
27.1 The human dimension: relating leadership, power
and motivation 548
27.2 Understanding leadership 550
27.3 The basis of power and using power 553
27.4 Approaches to understanding motivation 556
27.5 Self motivation and motivating others 558
Research theme 562
Selected case material 563
Discussion points 569
28 Consolidating the venture 570
28.1 What consolidation means 570
28.2 Building success into consolidation 571
28.3 Encouraging intrapreneurship 573
Research theme 577
Selected case material 578
Discussion points 582
29 The changing role of the entrepreneur in the Consolidated
Organisation 583
29.1 The entrepreneur versus the chief executive 583
29.2 The dangers of entrepreneurial control in the
mature Organisation 586
29.3 The role of the founding entrepreneur in the
mature Organisation 587
29.4 Succession in the entrepreneurial business 590
Research theme 593
Selected case material 594
Discussion points 599
Index 600
|
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| author_facet | Wickham, Philip A. |
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| author_sort | Wickham, Philip A. |
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| building | Verbundindex |
| bvnumber | BV019870857 |
| classification_rvk | QP 230 |
| ctrlnum | (OCoLC)634785097 (DE-599)BVBBV019870857 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| institution | BVB |
| isbn | 0273682261 |
| language | English |
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| spelling | Wickham, Philip A. Verfasser aut Strategic entrepreneurship Philip A. Wickham 3. ed. Harlow [u.a.] Pearson Education 2004 XXV, 619 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s Strategisches Management (DE-588)4124261-0 s DE-604 Entrepreneurship (DE-588)7588126-3 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013195150&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wickham, Philip A. Strategic entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd Entrepreneurship (DE-588)7588126-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)7588126-3 (DE-588)4124261-0 |
| title | Strategic entrepreneurship |
| title_auth | Strategic entrepreneurship |
| title_exact_search | Strategic entrepreneurship |
| title_full | Strategic entrepreneurship Philip A. Wickham |
| title_fullStr | Strategic entrepreneurship Philip A. Wickham |
| title_full_unstemmed | Strategic entrepreneurship Philip A. Wickham |
| title_short | Strategic entrepreneurship |
| title_sort | strategic entrepreneurship |
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| topic_facet | Unternehmensgründung Entrepreneurship Strategisches Management |
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