Marketing management:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2006
|
Ausgabe: | 12. [rev.] ed. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | Getr. Zählung Ill., graph. Darst. |
ISBN: | 0131457578 |
Internformat
MARC
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245 | 1 | 0 | |a Marketing management |c Philip Kotler ; Kevin Lane Keller |
250 | |a 12. [rev.] ed. | ||
264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2006 | |
300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 7 | |a Marketing |2 gtt | |
650 | 7 | |a Strategisch management |2 gtt | |
650 | 4 | |a Marketing |x Management | |
650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a CD-ROM |0 (DE-588)4139307-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marktanalyse |0 (DE-588)4037624-2 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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Datensatz im Suchindex
_version_ | 1804133387216093184 |
---|---|
adam_text | PART
Chapter
Chapter
PART
Chapter
Chapter
PART
Chapter
Chapter
Chapter
Chapter
PART
Chapter
Chapter
Chapter
PART
Chapter
Chapter
Chapter
PART-
Chapter
Chapter
PART
Chapter
Chapter
Chapter
PARTS
Chapter
Chapter
Chapter
Understanding .Marketing Management
Defining Marketing for the 21st Century
Developing Marketing
Capturing Marketing Insights
Gathering Information and Scanning the Environment
Conducting Marketing Research and Forecasting Demand
Connecting with Customers
Creating Customer Value, Satisfaction, and Loyalty
Analyzing Consumer Markets
Analyzing Business Markets
Identifying Market Segments and Targets
Building Strong Brands
Creating Brand Equity
Crafting the Brand Positioning
Dealing with Competition
Shaping the Market Offerings
Setting Product Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs
Delivering Value
Designing and Managing Value Networks and Channels
Managing Retailing, Wholesaling, and Logistics
Communicating Value
Designing and Managing Integrated Marketing Communications
Managing Mass Communications: Advertising, Sales Promotions,
Events, and Public Relations
Managing Personal Communications: Direct Marketing
and Personal Selling
Creating Successful
Introducing New Market Offerings
Tapping into Global Markets
Managing a
Subject index
|
any_adam_object | 1 |
author | Kotler, Philip 1931- Keller, Kevin Lane 1956- |
author_GND | (DE-588)121409600 (DE-588)132842920 |
author_facet | Kotler, Philip 1931- Keller, Kevin Lane 1956- |
author_role | aut aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk k l k kl klk |
building | Verbundindex |
bvnumber | BV019865427 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.13 |
callnumber-search | HF5415.13 |
callnumber-sort | HF 45415.13 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)57283929 (DE-599)BVBBV019865427 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 12. [rev.] ed. |
format | Book |
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id | DE-604.BV019865427 |
illustrated | Illustrated |
indexdate | 2024-07-09T20:07:54Z |
institution | BVB |
isbn | 0131457578 |
language | English |
lccn | 2004029595 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013189849 |
oclc_num | 57283929 |
open_access_boolean | |
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physical | Getr. Zählung Ill., graph. Darst. |
publishDate | 2006 |
publishDateSearch | 2006 |
publishDateSort | 2006 |
publisher | Pearson Prentice Hall |
record_format | marc |
spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Philip Kotler ; Kevin Lane Keller 12. [rev.] ed. Upper Saddle River, NJ Pearson Prentice Hall 2006 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing gtt Strategisch management gtt Marketing Management Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kotler, Philip 1931- Keller, Kevin Lane 1956- Marketing management Marketing gtt Strategisch management gtt Marketing Management Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd |
subject_GND | (DE-588)4168908-2 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4168907-0 (DE-588)4139307-7 (DE-588)4037630-8 (DE-588)4037624-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417 |
title | Marketing management |
title_auth | Marketing management |
title_exact_search | Marketing management |
title_full | Marketing management Philip Kotler ; Kevin Lane Keller |
title_fullStr | Marketing management Philip Kotler ; Kevin Lane Keller |
title_full_unstemmed | Marketing management Philip Kotler ; Kevin Lane Keller |
title_short | Marketing management |
title_sort | marketing management |
topic | Marketing gtt Strategisch management gtt Marketing Management Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd |
topic_facet | Marketing Strategisch management Marketing Management Marketing-Mix Management Marketingmanagement CD-ROM Marktforschung Marktanalyse Einführung Lehrbuch Konferenzschrift |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement |