Strategic marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. [u.a.]
McGraw-Hill
2006
|
| Edition: | 8th ed., internat. ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Item Description: | Various multi-media instructional materials are available to supplement the text. Includes bibliographical references and index |
| Physical Description: | XVII, 726 S. Ill., graph. Darst., Kt. |
| ISBN: | 0071244328 |
Staff View
MARC
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| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens, Nigel F. Piercy |
| 250 | |a 8th ed., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill |c 2006 | |
| 300 | |a XVII, 726 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Various multi-media instructional materials are available to supplement the text. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Administración | |
| 650 | 4 | |a Administración de mercadeo | |
| 650 | 4 | |a Administración de mercadeo - Estudio de casos | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Mercadeo - Toma de decisiones | |
| 650 | 4 | |a Mercadotecnia | |
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| 650 | 4 | |a aMarketing |a xManagement | |
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| author_sort | Cravens, David W. |
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| bvnumber | BV019862139 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)56799107 (DE-599)BVBBV019862139 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th ed., internat. ed. |
| format | Book |
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| id | DE-604.BV019862139 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:07:50Z |
| institution | BVB |
| isbn | 0071244328 |
| language | English |
| lccn | 2004061068 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013186624 |
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| physical | XVII, 726 S. Ill., graph. Darst., Kt. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing David W. Cravens, Nigel F. Piercy 8th ed., internat. ed. Boston, Mass. [u.a.] McGraw-Hill 2006 XVII, 726 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text. Includes bibliographical references and index Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing gtt Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Piercy, Nigel Verfasser aut |
| spellingShingle | Cravens, David W. Piercy, Nigel Strategic marketing Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing gtt Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_exact_search | Strategic marketing |
| title_full | Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_fullStr | Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_full_unstemmed | Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_short | Strategic marketing |
| title_sort | strategic marketing |
| topic | Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing gtt Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management Marketing Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketing AT piercynigel strategicmarketing |