Strategic marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
McGraw-Hill
2006
|
| Ausgabe: | 8th ed., internat. ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Various multi-media instructional materials are available to supplement the text. Includes bibliographical references and index |
| Beschreibung: | XVII, 726 S. Ill., graph. Darst., Kt. |
| ISBN: | 0071244328 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV019862139 | ||
| 003 | DE-604 | ||
| 005 | 20070502 | ||
| 007 | t | ||
| 008 | 050628s2006 xxuabd| |||| 00||| eng d | ||
| 010 | |a 2004061068 | ||
| 020 | |a 0071244328 |c alk. paper |9 0-07-124432-8 | ||
| 035 | |a (OCoLC)56799107 | ||
| 035 | |a (DE-599)BVBBV019862139 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 |a DE-19 | ||
| 050 | 0 | |a HF5415.135 | |
| 082 | 0 | |a 658.8/02 |2 22 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Cravens, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens, Nigel F. Piercy |
| 250 | |a 8th ed., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill |c 2006 | |
| 300 | |a XVII, 726 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Various multi-media instructional materials are available to supplement the text. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Administración | |
| 650 | 4 | |a Administración de mercadeo | |
| 650 | 4 | |a Administración de mercadeo - Estudio de casos | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Mercadeo - Toma de decisiones | |
| 650 | 4 | |a Mercadotecnia | |
| 650 | 4 | |a aMarketing |a xDecision making | |
| 650 | 4 | |a aMarketing |a xManagement | |
| 650 | 4 | |a aMarketing |a xManagement |a vCase studies | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Piercy, Nigel |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013186624 | ||
Datensatz im Suchindex
| _version_ | 1804133382582435840 |
|---|---|
| any_adam_object | |
| author | Cravens, David W. Piercy, Nigel |
| author_facet | Cravens, David W. Piercy, Nigel |
| author_role | aut aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc n p np |
| building | Verbundindex |
| bvnumber | BV019862139 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)56799107 (DE-599)BVBBV019862139 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th ed., internat. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV019862139 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:07:50Z |
| institution | BVB |
| isbn | 0071244328 |
| language | English |
| lccn | 2004061068 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013186624 |
| oclc_num | 56799107 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM |
| owner_facet | DE-703 DE-19 DE-BY-UBM |
| physical | XVII, 726 S. Ill., graph. Darst., Kt. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing David W. Cravens, Nigel F. Piercy 8th ed., internat. ed. Boston, Mass. [u.a.] McGraw-Hill 2006 XVII, 726 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text. Includes bibliographical references and index Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing gtt Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Piercy, Nigel Verfasser aut |
| spellingShingle | Cravens, David W. Piercy, Nigel Strategic marketing Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing gtt Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_exact_search | Strategic marketing |
| title_full | Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_fullStr | Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_full_unstemmed | Strategic marketing David W. Cravens, Nigel F. Piercy |
| title_short | Strategic marketing |
| title_sort | strategic marketing |
| topic | Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing gtt Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Administración Administración de mercadeo Administración de mercadeo - Estudio de casos Internationale marketing Mercadeo - Toma de decisiones Mercadotecnia aMarketing xDecision making aMarketing xManagement aMarketing xManagement vCase studies Strategisches Management Marketing Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketing AT piercynigel strategicmarketing |