Consumer Insight: how to use data and market research to get closer to your customer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Kogan
2004
|
| Schriftenreihe: | Market research in practice
|
| Schlagworte: | |
| Beschreibung: | XV, 288 S. graph. Darst. |
| ISBN: | 0749442921 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019848478 | ||
| 003 | DE-604 | ||
| 005 | 20090511 | ||
| 007 | t | ||
| 008 | 050616s2004 d||| |||| 00||| eng d | ||
| 020 | |a 0749442921 |9 0-7494-4292-1 | ||
| 035 | |a (OCoLC)55738135 | ||
| 035 | |a (DE-599)BVBBV019848478 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1051 |a DE-N2 |a DE-384 | ||
| 050 | 0 | |a HF5415.5 | |
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| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Stone, Merlin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer Insight |b how to use data and market research to get closer to your customer |c Merlin Stone, Alison Bond & Bryan Foss |
| 264 | 1 | |a London u.a. |b Kogan |c 2004 | |
| 300 | |a XV, 288 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Market research in practice | |
| 650 | 4 | |a Bases de données - Marketing | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Consumentenonderzoek |2 gtt | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 7 | |a Onderzoeksmethoden |2 gtt | |
| 650 | 4 | |a Relations avec la clientèle - Gestion | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Database marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenanalyse |0 (DE-588)4123037-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 0 | 1 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 2 | |a Datenanalyse |0 (DE-588)4123037-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bond, Alison |e Sonstige |4 oth | |
| 700 | 1 | |a Foss, Bryan |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013173229 | ||
Datensatz im Suchindex
| _version_ | 1804133362572460032 |
|---|---|
| any_adam_object | |
| author | Stone, Merlin |
| author_facet | Stone, Merlin |
| author_role | aut |
| author_sort | Stone, Merlin |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV019848478 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 QP 650 |
| ctrlnum | (OCoLC)55738135 (DE-599)BVBBV019848478 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019848478 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:07:31Z |
| institution | BVB |
| isbn | 0749442921 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013173229 |
| oclc_num | 55738135 |
| open_access_boolean | |
| owner | DE-1051 DE-N2 DE-384 |
| owner_facet | DE-1051 DE-N2 DE-384 |
| physical | XV, 288 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan |
| record_format | marc |
| series2 | Market research in practice |
| spelling | Stone, Merlin Verfasser aut Consumer Insight how to use data and market research to get closer to your customer Merlin Stone, Alison Bond & Bryan Foss London u.a. Kogan 2004 XV, 288 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Market research in practice Bases de données - Marketing Consumentengedrag gtt Consumentenonderzoek gtt Marketing - Recherche Marktonderzoek gtt Onderzoeksmethoden gtt Relations avec la clientèle - Gestion Customer relations Management Database marketing Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 s Marktforschung (DE-588)4037630-8 s Datenanalyse (DE-588)4123037-1 s DE-604 Bond, Alison Sonstige oth Foss, Bryan Sonstige oth |
| spellingShingle | Stone, Merlin Consumer Insight how to use data and market research to get closer to your customer Bases de données - Marketing Consumentengedrag gtt Consumentenonderzoek gtt Marketing - Recherche Marktonderzoek gtt Onderzoeksmethoden gtt Relations avec la clientèle - Gestion Customer relations Management Database marketing Marketing research Marktforschung (DE-588)4037630-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Datenanalyse (DE-588)4123037-1 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4316837-1 (DE-588)4123037-1 |
| title | Consumer Insight how to use data and market research to get closer to your customer |
| title_auth | Consumer Insight how to use data and market research to get closer to your customer |
| title_exact_search | Consumer Insight how to use data and market research to get closer to your customer |
| title_full | Consumer Insight how to use data and market research to get closer to your customer Merlin Stone, Alison Bond & Bryan Foss |
| title_fullStr | Consumer Insight how to use data and market research to get closer to your customer Merlin Stone, Alison Bond & Bryan Foss |
| title_full_unstemmed | Consumer Insight how to use data and market research to get closer to your customer Merlin Stone, Alison Bond & Bryan Foss |
| title_short | Consumer Insight |
| title_sort | consumer insight how to use data and market research to get closer to your customer |
| title_sub | how to use data and market research to get closer to your customer |
| topic | Bases de données - Marketing Consumentengedrag gtt Consumentenonderzoek gtt Marketing - Recherche Marktonderzoek gtt Onderzoeksmethoden gtt Relations avec la clientèle - Gestion Customer relations Management Database marketing Marketing research Marktforschung (DE-588)4037630-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Datenanalyse (DE-588)4123037-1 gnd |
| topic_facet | Bases de données - Marketing Consumentengedrag Consumentenonderzoek Marketing - Recherche Marktonderzoek Onderzoeksmethoden Relations avec la clientèle - Gestion Customer relations Management Database marketing Marketing research Marktforschung Kundenorientierung Datenanalyse |
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