Pubblicità lingua viva:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Italian |
| Veröffentlicht: |
Milano
Pan
1973
|
| Schriftenreihe: | Il timone
23 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 187 S. |
Internformat
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Datensatz im Suchindex
| _version_ | 1804133362431950848 |
|---|---|
| adam_text | Titel: Pubblicità, lingua viva
Autor: Medici, Mario
Jahr: 1973
ÍNDICE
Introduzione pag. 7
1. Moduli e stilemi della pubblicitá d un se-
cólo » 13
— Appendice antologica » 29
2. Delle direzioni e delle qualitá pubblicitarie » 43
— Appendice antologica » 57
3. Maxigrammatica pubblicitaria » 73
4. La sintassi del comunicato » 91
5. Operativitá strutturale e semántica dei
creativi » 103
6. Ditelo con uno slogan » 111
— Appendice antologica » 125
7. Regla dell espressione » 131
— Appendice antologica » 141
8. Awentura di parole » 145
— Appendice antologica » 161
Bibliografía » 179
187
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:07:31Z |
| institution | BVB |
| language | Italian |
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