Brand sense: build powerful brands through touch, taste, smell, sight, and sound
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Free Press
2005
|
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Includes bibliographical references (p. 215-218) and index |
| Beschreibung: | XII, 237 S. Ill. 24 cm |
| ISBN: | 9780743267847 0743267842 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand sense |b build powerful brands through touch, taste, smell, sight, and sound |c Martin Lindstrom ; foreword by Philip Kotler |
| 264 | 1 | |a New York |b Free Press |c 2005 | |
| 300 | |a XII, 237 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 215-218) and index | ||
| 650 | 7 | |a Markenartikel |2 swd | |
| 650 | 7 | |a Markenimage |2 swd | |
| 650 | 7 | |a Markenpolitik |2 swd | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Merknamen |2 gtt | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Produits de marque - Publicité | |
| 650 | 4 | |a Publicité - Aspect psychologique | |
| 650 | 4 | |a Raison sociale | |
| 650 | 4 | |a Sens et sensations | |
| 650 | 7 | |a Waarneming |2 gtt | |
| 650 | 7 | |a Wahrnehmungspsychologie |2 swd | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Business names | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Senses and sensation | |
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Datensatz im Suchindex
| _version_ | 1804133343258738688 |
|---|---|
| any_adam_object | |
| author | Lindstrøm, Martin 1970- |
| author_GND | (DE-588)132204878 |
| author_facet | Lindstrøm, Martin 1970- |
| author_role | aut |
| author_sort | Lindstrøm, Martin 1970- |
| author_variant | m l ml |
| building | Verbundindex |
| bvnumber | BV019834987 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)56730754 (DE-599)BVBBV019834987 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019834987 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:07:12Z |
| institution | BVB |
| isbn | 9780743267847 0743267842 |
| language | English |
| lccn | 2004056438 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013159992 |
| oclc_num | 56730754 |
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| owner | DE-92 DE-20 DE-1102 DE-1049 |
| owner_facet | DE-92 DE-20 DE-1102 DE-1049 |
| physical | XII, 237 S. Ill. 24 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Free Press |
| record_format | marc |
| spelling | Lindstrøm, Martin 1970- Verfasser (DE-588)132204878 aut Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler New York Free Press 2005 XII, 237 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 215-218) and index Markenartikel swd Markenimage swd Markenpolitik swd Marketing gtt Merken gtt Merknamen gtt Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming gtt Wahrnehmungspsychologie swd Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Markenpolitik (DE-588)4144679-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sinne (DE-588)4055113-1 gnd rswk-swf Einbeziehung (DE-588)4290810-3 gnd rswk-swf Wahrnehmungspsychologie (DE-588)4079011-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Werbung (DE-588)4065541-6 s Sinne (DE-588)4055113-1 s Einbeziehung (DE-588)4290810-3 s 1\p DE-604 Markenartikel (DE-588)4037584-5 s Wahrnehmungspsychologie (DE-588)4079011-3 s 2\p DE-604 http://www.loc.gov/catdir/toc/fy052/2004056438.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindstrøm, Martin 1970- Brand sense build powerful brands through touch, taste, smell, sight, and sound Markenartikel swd Markenimage swd Markenpolitik swd Marketing gtt Merken gtt Merknamen gtt Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming gtt Wahrnehmungspsychologie swd Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Sinne (DE-588)4055113-1 gnd Einbeziehung (DE-588)4290810-3 gnd Wahrnehmungspsychologie (DE-588)4079011-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4065541-6 (DE-588)4055113-1 (DE-588)4290810-3 (DE-588)4079011-3 (DE-588)4037584-5 |
| title | Brand sense build powerful brands through touch, taste, smell, sight, and sound |
| title_auth | Brand sense build powerful brands through touch, taste, smell, sight, and sound |
| title_exact_search | Brand sense build powerful brands through touch, taste, smell, sight, and sound |
| title_full | Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler |
| title_fullStr | Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler |
| title_full_unstemmed | Brand sense build powerful brands through touch, taste, smell, sight, and sound Martin Lindstrom ; foreword by Philip Kotler |
| title_short | Brand sense |
| title_sort | brand sense build powerful brands through touch taste smell sight and sound |
| title_sub | build powerful brands through touch, taste, smell, sight, and sound |
| topic | Markenartikel swd Markenimage swd Markenpolitik swd Marketing gtt Merken gtt Merknamen gtt Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming gtt Wahrnehmungspsychologie swd Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Markenpolitik (DE-588)4144679-3 gnd Werbung (DE-588)4065541-6 gnd Sinne (DE-588)4055113-1 gnd Einbeziehung (DE-588)4290810-3 gnd Wahrnehmungspsychologie (DE-588)4079011-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenartikel Markenimage Markenpolitik Marketing Merken Merknamen Produits de marque Produits de marque - Publicité Publicité - Aspect psychologique Raison sociale Sens et sensations Waarneming Wahrnehmungspsychologie Psychologie Brand name products Business names Advertising Brand name products Advertising Psychological aspects Senses and sensation Werbung Sinne Einbeziehung |
| url | http://www.loc.gov/catdir/toc/fy052/2004056438.html |
| work_keys_str_mv | AT lindstrømmartin brandsensebuildpowerfulbrandsthroughtouchtastesmellsightandsound |