Services marketing management: a strategic perspective
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester [u.a.]
Wiley
2006
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVII, 554 S. Ill., graph. Darst. |
| ISBN: | 9780470091166 0470091169 |
Staff View
MARC
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| 245 | 1 | 0 | |a Services marketing management |b a strategic perspective |c Hans Kasper ; Piet van Helsdingen ; Mark Gabbott |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2006 | |
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Record in the Search Index
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| adam_text |
CONTENTS
Preface
PART
1
2
3
PART
4
5
6
7
PART
8
9
10
11
12
13
References
Index |
| any_adam_object | 1 |
| author | Kasper, Hans Helsdingen, Piet van Gabbott, Mark |
| author_facet | Kasper, Hans Helsdingen, Piet van Gabbott, Mark |
| author_role | aut aut aut |
| author_sort | Kasper, Hans |
| author_variant | h k hk p v h pv pvh m g mg |
| building | Verbundindex |
| bvnumber | BV019833658 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QQ 250 |
| ctrlnum | (OCoLC)254180221 (DE-599)BVBBV019833658 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV019833658 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:39:26Z |
| institution | BVB |
| isbn | 9780470091166 0470091169 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013158702 |
| oclc_num | 254180221 |
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| physical | XVII, 554 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kasper, Hans Verfasser aut Services marketing management a strategic perspective Hans Kasper ; Piet van Helsdingen ; Mark Gabbott 2. ed. Chichester [u.a.] Wiley 2006 XVII, 554 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Customer services Marketing Management Service industries Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 DE-188 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingmanagement (DE-588)4168907-0 s Helsdingen, Piet van Verfasser aut Gabbott, Mark Verfasser aut Digitalisierung UBRegensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013158702&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kasper, Hans Helsdingen, Piet van Gabbott, Mark Services marketing management a strategic perspective Customer services Marketing Management Service industries Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4012181-1 (DE-588)4012178-1 |
| title | Services marketing management a strategic perspective |
| title_auth | Services marketing management a strategic perspective |
| title_exact_search | Services marketing management a strategic perspective |
| title_full | Services marketing management a strategic perspective Hans Kasper ; Piet van Helsdingen ; Mark Gabbott |
| title_fullStr | Services marketing management a strategic perspective Hans Kasper ; Piet van Helsdingen ; Mark Gabbott |
| title_full_unstemmed | Services marketing management a strategic perspective Hans Kasper ; Piet van Helsdingen ; Mark Gabbott |
| title_short | Services marketing management |
| title_sort | services marketing management a strategic perspective |
| title_sub | a strategic perspective |
| topic | Customer services Marketing Management Service industries Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Customer services Marketing Management Service industries Marketing Management Management Marketing Marketingmanagement Dienstleistungsbetrieb Dienstleistung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013158702&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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