Essentials of Marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
McGraw-Hill
2002
|
| Ausgabe: | 4. Ed. |
| Schlagworte: | |
| Beschreibung: | XI, 549 S. graph. Darst. |
| ISBN: | 0077098609 |
Internformat
MARC
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| 300 | |a XI, 549 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lancaster, Geoffrey 1938- |
| author_GND | (DE-588)129451851 (DE-588)129470228 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. Ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T20:07:03Z |
| institution | BVB |
| isbn | 0077098609 |
| language | English |
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| physical | XI, 549 S. graph. Darst. |
| publishDate | 2002 |
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| publisher | McGraw-Hill |
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| spelling | Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut Essentials of Marketing Geoff Lancaster, Lester Massingham, Ruth Ashford 4. Ed. London u.a. McGraw-Hill 2002 XI, 549 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Massingham, Lester Sonstige (DE-588)129470228 oth Ashford, Ruth Sonstige oth |
| spellingShingle | Lancaster, Geoffrey 1938- Essentials of Marketing Marketing Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Essentials of Marketing |
| title_auth | Essentials of Marketing |
| title_exact_search | Essentials of Marketing |
| title_full | Essentials of Marketing Geoff Lancaster, Lester Massingham, Ruth Ashford |
| title_fullStr | Essentials of Marketing Geoff Lancaster, Lester Massingham, Ruth Ashford |
| title_full_unstemmed | Essentials of Marketing Geoff Lancaster, Lester Massingham, Ruth Ashford |
| title_short | Essentials of Marketing |
| title_sort | essentials of marketing |
| topic | Marketing Marketing Case studies |
| topic_facet | Marketing Marketing Case studies Fallstudiensammlung |
| work_keys_str_mv | AT lancastergeoffrey essentialsofmarketing AT massinghamlester essentialsofmarketing AT ashfordruth essentialsofmarketing |