Storytelling: branding in practice
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English Danish |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2005
|
| Schlagworte: | |
| Beschreibung: | 238 S. Ill. |
| ISBN: | 3540235019 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019823866 | ||
| 003 | DE-604 | ||
| 005 | 20220701 | ||
| 007 | t | ||
| 008 | 050528s2005 gw a||| |||| 00||| eng d | ||
| 015 | |a 04,N44,0640 |2 dnb | ||
| 016 | 7 | |a 972374485 |2 DE-101 | |
| 020 | |a 3540235019 |c Gb. : EUR 42.75 |9 3-540-23501-9 | ||
| 024 | 3 | |a 9783540235019 | |
| 028 | 5 | 2 | |a 11334644 |
| 035 | |a (OCoLC)57476967 | ||
| 035 | |a (DE-599)BVBBV019823866 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 1 | |a eng |h dan | |
| 044 | |a gw |c XA-DE-BE | ||
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| 100 | 1 | |a Fog, Klaus |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Storytelling-branding i praksis |
| 245 | 1 | 0 | |a Storytelling |b branding in practice |c Klaus Fog ; Christian Budtz ; Baris Yakaboylu |
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 2005 | |
| 300 | |a 238 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Klantenwerving |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Promotie (public relations) |2 gtt | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Corporate Communication |0 (DE-588)4313131-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
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| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
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| 689 | 1 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | |C b |5 DE-604 | |
| 700 | 1 | |a Budtz, Christian |e Verfasser |4 aut | |
| 700 | 1 | |a Yakaboylu, Baris |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013149086 | ||
Datensatz im Suchindex
| _version_ | 1804133327510175744 |
|---|---|
| any_adam_object | |
| author | Fog, Klaus Budtz, Christian Yakaboylu, Baris |
| author_facet | Fog, Klaus Budtz, Christian Yakaboylu, Baris |
| author_role | aut aut aut |
| author_sort | Fog, Klaus |
| author_variant | k f kf c b cb b y by |
| building | Verbundindex |
| bvnumber | BV019823866 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 621 QP 624 QP 632 |
| ctrlnum | (OCoLC)57476967 (DE-599)BVBBV019823866 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019823866 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:06:57Z |
| institution | BVB |
| isbn | 3540235019 |
| language | English Danish |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013149086 |
| oclc_num | 57476967 |
| open_access_boolean | |
| owner | DE-945 DE-92 DE-1049 DE-355 DE-BY-UBR DE-1102 DE-29 DE-526 DE-M347 DE-83 DE-11 DE-2070s |
| owner_facet | DE-945 DE-92 DE-1049 DE-355 DE-BY-UBR DE-1102 DE-29 DE-526 DE-M347 DE-83 DE-11 DE-2070s |
| physical | 238 S. Ill. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Springer |
| record_format | marc |
| spelling | Fog, Klaus Verfasser aut Storytelling-branding i praksis Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu Berlin [u.a.] Springer 2005 238 S. Ill. txt rdacontent n rdamedia nc rdacarrier Klantenwerving gtt Merken gtt Promotie (public relations) gtt Branding (Marketing) Product management Corporate Communication (DE-588)4313131-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Corporate Communication (DE-588)4313131-1 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Unternehmen (DE-588)4061963-1 s b DE-604 Budtz, Christian Verfasser aut Yakaboylu, Baris Verfasser aut |
| spellingShingle | Fog, Klaus Budtz, Christian Yakaboylu, Baris Storytelling branding in practice Klantenwerving gtt Merken gtt Promotie (public relations) gtt Branding (Marketing) Product management Corporate Communication (DE-588)4313131-1 gnd Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4313131-1 (DE-588)4061963-1 (DE-588)4144679-3 (DE-588)4043188-5 |
| title | Storytelling branding in practice |
| title_alt | Storytelling-branding i praksis |
| title_auth | Storytelling branding in practice |
| title_exact_search | Storytelling branding in practice |
| title_full | Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu |
| title_fullStr | Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu |
| title_full_unstemmed | Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu |
| title_short | Storytelling |
| title_sort | storytelling branding in practice |
| title_sub | branding in practice |
| topic | Klantenwerving gtt Merken gtt Promotie (public relations) gtt Branding (Marketing) Product management Corporate Communication (DE-588)4313131-1 gnd Unternehmen (DE-588)4061963-1 gnd Markenpolitik (DE-588)4144679-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Klantenwerving Merken Promotie (public relations) Branding (Marketing) Product management Corporate Communication Unternehmen Markenpolitik Öffentlichkeitsarbeit |
| work_keys_str_mv | AT fogklaus storytellingbrandingipraksis AT budtzchristian storytellingbrandingipraksis AT yakaboylubaris storytellingbrandingipraksis AT fogklaus storytellingbrandinginpractice AT budtzchristian storytellingbrandinginpractice AT yakaboylubaris storytellingbrandinginpractice |